Oh, Nintendo. We love you, we care about you, but you do drive us crazy sometimes. We're too involved to break it off, but sometimes we need a bit of a cool-down from your shenanigans.
Here's how you turn hype for a hugely anticipated product into frustration, in some cases anger, and yes even mockery. You announce a thing lots of people want, then you don't tell them when pre-orders are going live. You then fail to sufficiently co-ordinate or communicate when retailers are going to open pre-orders, or you simply say nothing and the option to buy doesn't even come, leaving hundreds of thousands of fans in limbo.
Does Anyone Have a SNES Mini Pre-Order to Sell? HELLO?!
It's varied per country, so let's start with the UK. When the The Super NES Classic Edition (NA) / The Nintendo Classic Mini: Super Nintendo Entertainment System (PAL) was unveiled this week it was obvious right away that pre-orders would just 'happen'. Trying to keep track of it for our guide was pretty full on as we knew retailer listings would likely just appear, but had no idea when. Hours were spent watching Twitter and refreshing searches, then something magical happened - PRE-ORDERS OPENED.
This is a secondary Nintendo product though, so stock was a problem. On Amazon pre-orders closed within an hour, and then after a wait the Official Nintendo UK Store pre-orders went up and seemed to survive even less time. Amazon then randomly put more stock up for a little while which promptly got wiped out. None of this seemed to be particularly well planned, aside from the Official Nintendo UK Store having a 'register interest' page that didn't appear to work properly for me - some had no problems with it, however. Meanwhile other retailers also sold out, jacked up the price or bumped deposits, just because they knew consumers were desperate. It's a scalper's dream.
The lack of warning is a problem for one simple reason, real life. For a few of us in the Nintendo Life team our day job is covering Nintendo, so we were on pre-orders quickly to snag a unit, also sharing the news as promptly as we could. For many, though, they're at work, driving, at school, walking the dog. You could go for a 30 minute stroll and return to find out pre-orders went live and then sold out. We saw passionate Nintendo fans, former game writers and people of all kinds trying and failing to get a pre-order, because they'd go into a work meeting and emerge to discover they'd missed their chance.
It's a SNES Mini! Look, But Don't Touch
Now, I know, first-world problems. But still, it's a lowsy way to reward fans. Look at this fluff from an official statement Nintendo put out about the system, bold emphasis added.
Our long-term efforts are focused on delivering great games for the Nintendo Switch system and continuing to build momentum for that platform, as well as serving the more than 63 million owners of Nintendo 3DS family systems. We are offering Super Nintendo Entertainment System: Super NES Classic Edition in special recognition of the fans who show tremendous interest our classic content.
It's pitched as a treat, a reward and 'recognition' for loyal fans that love Nintendo. It sure is, too, with Star Fox 2 on there and the fact the device looks lovely. But if you're going to reward us and pat us on the head, Nintendo, at least do it gently. Don't show us something then clip us over the ear when we dare to touch it.
Then we have the situation in other markets where, well, there is no situation. In the US, or example, retailers like Best Buy, Amazon and so on have gamely put up links where you can sign up for notifications. Here's a prediction, though - pre-orders will last less than an hour and then be sold out. Oh, and we have no clue at the time of writing when the listings will go live. Hopefully notifications will be sent advising of a go-time in advance, something we've seen from some NA outlets in the past with rare amiibo and also Switch hardware. Right now, though, there's no hint of when people can try and secure a unit.
That's led to problems in the UK, actually, if you want an example. As the PAL and NA systems have the same games (even the same 60Hz versions of the games) some in North America have been ordering on Amazon UK and gambling on International delivery. One member of our team has had their order cancelled on them as Amazon UK is stating it won't ship the product internationally; it all adds to the chaos.
Here's the bad business bit. Nintendo is also making concerning noises that, like NES Mini, this will be a limited-time product. It's not said this explicitly, but read between the lines (bold emphasis added).
We aren’t providing specific numbers, but we will produce significantly more units of Super NES Classic Edition than we did of NES Classic Edition.
Super Nintendo Entertainment System: Super NES Classic Edition is currently planned to ship from Sept. 29 until the end of calendar year 2017. At this time, we have nothing to announce regarding any possible shipments beyond this year.
Now, it'd be tough for Nintendo to handle SNES Mini worse than the NES Mini, though it might give it a go. But a key question around limiting how many it makes and for how long is just one word - why?
It Prints Money! Meh, Discontinue It
Let me be blunt. Nintendo may be on a roll in terms of investor confidence, but it should not get complacent and think it's winning the world. Sales of products like amiibo are down, and 2016 was a tough year financially that was saved by factors like Pokémon GO profit shares, the sale of a stake in the Seattle Mariners and launch Switch sales. Nintendo isn't a company that should look a gift horse in the mouth. Yet it did just that with NES Mini, leaving sales on the floor as it struggled (in some countries) to even honour long-standing pre-orders. It needs to do a lot better with SNES Mini.
Why not keep selling the NES Mini, why ditch these products when demand is still high? There are logistics, yes, but can't Nintendo find a way? How does it make business sense to sell less units than a product's potential?
One theory that does the rounds is that it's a limited product to fill the wait for a Switch Virtual Console, for example. We have a fun idea for a way that could be true, in a sense, and are working on some mock-ups for a feature, but even if it is the case that's no real excuse. The NES Mini wasn't there to tide us over for retro games on Switch, as they're yet to arrive. Beside, we're talking about distinct audiences; some SNES Mini buyers will be Switch owners, but I would estimate a good number won't be. Products like this attract a whole different audience that wants nostalgia; stock shortages are a daft situation when there's such a rich untapped market for Nintendo in these sorts of systems.
Even before all of that that, coming back to pre-orders, there's been no need for the UK scene in particular to be so farcical. To be fair with the Switch there was a bit of common sense - it was public knowledge for those who looked when pre-orders were going live in January. Nintendo UK, Amazon, GAME etc made clear when pre-orders were opening, Nintendo retweeted and shared news and so on. It wasn't perfect, and meeting demand hasn't been smooth then or since, but it was better than what we've seen with the SNES Mini.
It's not hard to stop keen fans getting frustrated by pre-orders. First - communicate when pre-orders are going live, and where; let people know what is happening. The second one is also obvious, have bigger allocations. Plenty joke on social media about Nintendo bumping stock orders from 100 to 200 units, for example. Over-the-top jokes, yes, but the rate at which pre-orders appear and disappear makes them sound true.
The crux of all this, and the reason for this rant? None of this is good long-term business for Nintendo. There's the theory of deliberate scarcity, the hype it generates, the brand awareness, and that's valid - it's also the classic tactic of toy companies. But if that's a strategy here are the negatives - disgruntled fans, damage to company reputation, becoming a butt of jokes. We'll have all seen sarcastic remarks this week about Nintendo, pre-orders and how they manage supply and demand. That can't be 'good for business'.
Still, it's just a game system, life goes on. Here's hoping, regardless, that Nintendo doesn't turn the SNES Mini into another retail own goal like its predecessor.
It was kinda inevitable that this thing was gonna be sold out and unavailable for any further pre-orders in minutes. Not only because it was just gonna be hugely popular, but because everyone saw what happened with the NES Mini, be it the iisues with limited supply or the scalpers or whatever, and they would have rushed even faster to get their order in this time around. That means there's a very real chance that things are actually gonna be even worse this time around, despite Nintendo promising to supply far more SNES Mini units into the market than it did with the NES Mini.
PS. I actually manged to get in early and order one from the Nintendo store--so I'm sorted.
I couldn't get one
And I was keeping a relatively close eye on things , checking every hour or so
I've preordered 3 Snes Minis, will be put on eBay in due course. With profits going to Grenfell.
Snes Classic can't get your hands on Edition
I hate to be the one to say this, but articles like this really just come off as entitled.
Outside of hardcore gaming nerds like us, there isn't much call for these. If they make too many it becomes a novelty item that sits on shelves and cheapens the brand.
I want it so bad ...
If I am honest, the way this is written makes it sound like the writer is salty. I'm not saying he is wrong but it is the tone in his editorial. The headers don't help either
Your points could have been made without the attitude
I think it's going to end up being just as bad. The way the NES Classic was handled leaves me with no optimism here. I didn't/don't even want that console but if they put them back into production, they would sell like candy.
TBH Nintendo aim this at lapsed gamer's odds are these will be on switch VC when it hits.
That fact I was off Twitter etc when this got announced and pre-orders went live,I feel very lucky to have managed to pre-order 2,just incase 1 gets cancelled.
It is stupid, I was in the doctors for the time orders went live expressing interest on both websites but by the time I was back boom, gone.
Frustrating to see so many of them going on eBay at high prices already.
@NintendoLee you had appointments both Monday at 6pm and Tuesday at 3pm missing both sets of pre-orders?
Hopefully they make more than the NES one.
Nintendo has long done this sort of stuff. Why should anyone be surprised?
I'd like to hope maybe Nintendo's planning to tackle this issue with another round of preorders or regular shipments after release date even if its only just leading up to Xmas, but I guess its doubtful.... @[email protected]
i gave up after Amazon sold out after 10 minutes only for loads of pre-orders to go up on eBay for £150-£250
all the scalpers got them it seems and just like the NES Mini it looks like i will NEVER get this one
so if they announce a N64 Mini then i don't care anymore, it's cheaper for me to just buy the games for my old systems
I was stupid enough to miss the NES classic when it was right in front of me at a store that had literally hundreds of them. Not gonna let that happen again. I'm gonna seriously buy that stuff right the moment it launches!!!
I love Nintendo, they make great systems and even better games, but their business sense is just plain nonsensical. They need to get their heads out of their asses and start paying attention to consumer demand.
@panthro The Tuesday 3PM one. The Monday 6pm ones were gone by the time I knew they were up.
i agree its bad pr. can i really recommend nintendo products to someone when this type of thing is always happening? i wouldnt want them to deal with this nonsense honestly, i just tell people to buy a pc these days. it can run any game from any era
If you are serious that is a great thing.
After spending hours hunting for an NES mini both online and driving to stores, I said screw it and built my own. Here's a guide to do it yourself if you're tired of wasting your time getting a product nintendo doesn't really want you to have, take a shot at this: https://arstechnica.com/gaming/2017/04/one-upping-the-nes-classic-edition-with-the-raspberry-pi-3-and-retropie/2/
I got two from different places and am very lucky. I hope the situation changes for everyone that wants one and that the production is ramped up. This isnt currently a limited edition its simply limited choice.
There will be more stock available. A lot more. I can honestly wait to play Starfox 2 and i reckon I will get a SNES Mini eventually
Preorders just opened for the first time in Russia. Got one. I am extremely happy, because I was unable to buy NES mini last time, thinking "Eh, I can buy it next month", never to see again. And I don't have to check every half-hour now.
Lets say they make 2 million of these world wide, thats a million more than NES mini and it wont even scratch the surface of demand but honestly its not the end of the world. How 'significant' a number you want? This isnt a main console, its a nostalgia trip, a trinket. I see no reason why they should make millions of these.
I got one on ninty uk store no problem. They sold out in 8 minutes but I saw the notification and went straight away, as you should if you are a fan, if you arent fast you are last.
It is absolutely unbelievable how a company refuses to supply product to their customers. They choose not to make money, it blows my mind
What's bad is people being this salty about it.
It's not an important device to own RIGHT NOW, and if it hadn't been announced at all the other day, there would have been nothing to be upset about.
People were happy to have the NES mini 31 years after the original released. In five years when the SNES reaches that age, people will be tired of their SNES mini anyway and you can probably buy it for somewhat less than $80.
@Biff_ARMStrong they are supplying it 'in significant numbers'
Honestly, who keeps buying this overpriced plastic junk? If you can get one, more power to you I suppose. If you can't, go out and pick up a game you HAVEN'T already played before.
@Biff_ARMStrong It's unbelievable to me how a segment of the fanbase rationalizes it as well... enthusiastically.
@TheGameSquid so like, I take it you didnt get a piece of overpriced plastic and came here just to tell everyone how much you dont like this product, for no reason?
@TheGameSquid Technically that would be Star Fox 2
I already own most of the games on the SNES Classic and it's possible for anyone else to with some time and patience, so normally it wouldn't be anything worth worrying about. Except! We don't know the future of how Star Fox 2 will be handled. All we know now is that this will be the only way to play the actual completed version, and it will be hard to get one. I mean, sure, it's hard to find a Switch depending where you are, but also we're pretty sure Nintendo will be producing Switches past 2017.
Perhaps the situation regarding the cheaper NES Mini was created only to sell 50 million SNES Minis? Now, everyone and their mother are trying to get (at least) one, for fear of losing out again, or because they're sure they can sell it for double money.
But they've learned.........nothing!
It's amazing that people are buying more than one because they know they will be limited. Talk about needless selfish greed. What is the point in an unopened box on a shelf? Way to fill your house with crap, hoarder.
I have 2 ordered, strongly considering selling one. I had to pay a fortune to get the Zelda Amiibo after BOTW launch, I then couldn't afford to buy the Farpoint VR gun because of that and now the Farpoint VR gun costs a bloody fortune.
So I'm thinking selling the other might allow me to get the damn Farpoint gun.
Ya'll talking about there is never enough stock, this guy begs to differ
As they announced it in the evening I didn't even find out until yesterday morning, and of course, by then, websites stopped taking preorders. Like thousands of others I do really want it but I'm not going to run myself ragged trying to find one. Poor show, Nintendo, poor show. If you announce a highly desirable product (c'mon it's a baby SNES) at least make it so people can get the thing. It only seems to benefit ebay scalpers and the NES mini's stock issues just turned the whole thing into a completely negative experience for most people. It's bad for Nintendo's brand image. As I said, poor show.
I dont know what Nintendo is planning behind the scenes with the SNES Mini, but so far it is simply shameful and the total opposite of the "fan service" they proclaim the item to be. Forcing loyal fans to consider scalper double or tripple prices when expectancy of this happening was so high after the NES Mini is rather a slap in the face.
By making a limited quantity for a limited time only, all they're doing is feeding the scalpers...they should've shelved plans for the SNES Classic for a few years and kept the NES Classic in production until sales started to drop off - at least then, if people missed out on the first couple of batches, they could hold off knowing that they'd be able to get one eventually...why they'd be happy knowing that they're leaving many fans disappointed is just baffling - very poor!
If I can get it for Christmas then I will, but if I can't then oh well. I already have most of these games, and I'd rather play them portably on a switch anyway.
@TheGameSquid ah yes, because everyone grew up with the SNES and if they didn't, they just have the time to scope eBay for all of these games, and it's not like anyone has to worry about rent, bills, groceries, prescriptions, etc. (Psst you'll spend way more than $80 just trying to get a few of these games, especially the RPGs.) It's $4 per game- not counting Star Fox 2, which is an absurdly good bonus- and it's really convenient for space management. All my shelves are so jam-packed that I don't even have room for SNES games on them, which means digging through old boxes for them.
@Xaessya THIS is the real problem. If you think this guy is the only one with a collection, you're mistaken. I can't stand when items are released in scarcity and people hog them all.
I'm a huge Nintendo fan, but I don't like the way they do business at all, especially in the UK; limited stock, poor communication and often just no word on releases at all.
It's frustrating that a company with such great games, spanning across four decades, still has a very backward, almost hostile, attitude to the people who want to buy their products.
As a bit of extra clarity. In the UK if you can't nail a pre-order, very little chance of getting a unit on day one. It's likely stores will have extremely limited stock, most will only be fulfilling pre-orders (GAME have taken advantage and pushed up the deposit to £50 in some places).
Nintendo gonna Nintendo. I didn't even bother getting excited about this. I really hope this artificial scarcity tactic bites them in the butt one day.
And people still wonder why Nintendo isn't the market leader, and hasn't been in basically a decade. It's decisions like this, that's why.
It seems to be the real problem is with the individual stores ordering system. As long as there is a little warning the true problem is that online stores need to get software that concert ticket sellers have that gives you five min or whatever to compete your order. I could have got the NES quite a few times if they had.
It's worth noting GAME have a shoddy record with even fulfilling the orders they take. I had the FE:Fates Limited Edition ordered for months, they listed it as dispatched and then they claimed it was lost in the post. My brother had the same happen to his order and I think it was a widespread thing.
This was a huge rant. I walked into a store on 4 separate occasions and bought 1 each time. Yes, lots didn't get it, but because of the nes mini doing so well, Nintendo obliviously listens and is now releasing a snes version. Less then a year later. On top of releasing a new console. And still supporting 3ds with a new metroid game. While releasing a never before released star fox game. Don't you think they are trying to make their fans happy? I know I am and I limit myself to only adding $50 a month to my eshop account. I'm always out of money,..
...How stupid were you?
Sure, I can understand that.
I'm just weirded out when people are upset they can't immediately buy a luxury good they didn't even know existed two days ago.
They could have manufactured them now, left them sitting in a warehouse for three years without announcing their existance, and THEN started selling them. And the situation would likely be the same, where no-one was upset up until that very point.
Grown men acting like they're shopping for discounted shoes is what this is.
I just don't understand why companies cannot do a "Pre-order Subscription" where they say: "Look, if you want to guarantee yourself a unit, you can pre-order during the dates of XX and YY."
At least Nintendo would know they NEED to manufacture that many units to fulfill pre-order demand. Even if they take those orders 6-8 months in advance, at least it would prevent angering many potential customers. Any numbers beyond that are on retailer orders and Nintendo themselves to gauge interest. Toy companies as crappy as Matty Collector were able to achieve something similar, so why isn't someone as wealthy as Nintendo able to?
I was lucky enough to get 2 separate pre-orders in. I'll keep one from the Nintendo site for myself and the other is from the Game website will go to my sister for her kids. Well that's if Game fulfil the order as we've all heard the horror stories!
@Pod people in the UK are salty (myself included) because some of these games were NEVER released in the UK and this was our only chance to get to play them
also i think the fact that this system also has a previously unreleased game that is EXCLUSIVE to this system that many people have wanted for years, coupled with the limited numbers will keep this system at a premium price for the scalpers that brought all the stock for a LONG time
@Xaessya 40. I counted 40 boxes. What's my prize? Please say an NES Classic Mini.
@PAHTK First world problems right there.
Oh, it's a huge red mark on their brand. After the NES disaster, to follow it up the same way is ignorant and embarrassing. I can't find a Switch in store and have begun to lose interest. To be this disingenuous about supply/demand is a joke. Wait until Reggie spins his garbage about all this.
Your point is that people don't get annoyed that they can't buy something that doesn't exist.
@Stubi Zavvi are dirt. They cancelled most people's NES Classic Mini pre-orders, mine included(2 weeks after it was supposed to have shipped). I will never buy from them again and I will encourage people to stay away from them in future.
Honestly, at this point my feelings are screw Nintendo. I highly doubt that they will make enough to satisfy the demand. I'm feeling salty because it's going to be a bunch of scalpers who end up getting their hands on these. I could see if this was going to be in regular production, but they're only going to produce enough for the holiday season and that's it.
I'd like for them to produce another NES Classic, but only if they completely redesign it to solve all the hardware flaws it had. Like not packing two controllers.
I still don't think they're deliberately restricting supply. I believe they genuinely don't know just how much their products are demanded. It's why they admitted that NES Classic was a holiday toy and not a regular product. Their market research people need a solid kick in the rear before they quit thinking that their audience for older games is smaller than it is.
@SLIGEACH_EIRE Thanks for the heads up!
The handling of all of this is absurd.
This product appeals to more than people who might buy a switch. For both the NES Classic and this, people had these consoles as kids or wanted them as kids. For £60-70, this is an affordable slice of nostalgia. You might not own a console but look at one of these and go, hey I had one as a kid, I'd love a chance to get on SFII.
It is Nintendo turning down money at this point. I never managed to get my hands on a NES Classic and now probably never will. I did manage to snag a SNES classic but I was lucky and I had to basically order it via my phone while in a business meeting.
Is it entitled? Sure. However, I've been buying Nintendo products since I was a child and I don't think I should have to metaphorically fight others to get a product! Is it the end of the world? No. However, as the article says, this isn't good business sense.
@SLIGEACH_EIRE @Stubi Yep, Zavvi failed to deliver my Switch pre-order and gave no indication of when it would arrive. Fortunately I was able to cancel and get one elsewhere.
This trend started when Kimishima became president.
This is why I've come to not support, and in many ways hate Nintendo now. GET THE FREAKIN STOCK IN, MEET THE DEMANDS FOR YOUR PRODUCTS!!!! Ohh well, good luck to people trying to get one, but I personally hate Nintendo and their practises now.
@SLIGEACH_EIRE 100% agree with my Irish friend avoid zavvi like the plague they make game look like a reputable company. Had so many issues with pre orders never again. Thats one reasons I hate exclusives to one supplier
Can I just address the eBay thing. How is it possible to put something on eBay that isn't physically available for sale yet? I ask because I've only ever bought one thing from eBay. So I'm not entirely versed in the rules of how it works. Why would something like that even be allowed when there isn't any guarantee that the product may ultimately materialize?
And again, I don't disagree that Nintendo does hold some blame in situations like this. But so do retailers and consumers as well for not doing their part in combating scalping
@RedMageLanakyn retropie is the best and easy to set up and with 8bitdo controllers who the hell wants a raspberry pi in a nes or snes shell.
All systems right up to ps1 run on it (except n64, only a few games run OK on it, hopefully RP4 can fix that but I have my PC for everything else).
@UmbreonsPapa Basically you can sell something up to 30 days in advance if it is a pre-sale.
I think Nintendo are doing this on purpose. They've sold through their pre-orders and demand for this is much higher than for the NES Classic Mini. It was always going to be so. People always want what they can't have. I think this is a precursor to Christmas. They'll probably have a big supply onslaught at the end of November through to Christmas but not before the hype and demand has built, the scalpers have had a field day in the intervening time and lots of people are walking around with a round patch of skin missing from the top of their heads.
@readyletsgo "who the hell wants a raspberry pi in a nes or snes shell" you're not required to do so, but to me it looks a lot nicer on a shelf than another plain old black box.
Again. There were zero preorders for the NES Classic in NA. What makes people think there will be preorders for this? There won't be.
I will keep my eyes on PolyMega.
Better way to play my specific SNES & PS1 games All Region.
@SLIGEACH_EIRE They are and they aren't. They weren't intending to have it sell out so fast however they were intending to sell all of them. The alternative is having them rot on shelves like the Animal Crossing amiibo.
Consumer interest is a nightmare to predict. It can go both ways
I think it is understandable, that people are somewhat annoyed about the whole situation.
I didn't manage to preorder one so far and feel a bit let down by Nintendo.
There are of course many ways to play the old Nintendo games, but who wouldn't want to own something, that is difficult to get your paws on.
I would never pay more than the normal price though
They should sell these things only from Nintendo's online store, one per address, to try to get rid of scalpers buying them all up from multiple stores.
Too me it is plan terrible marketing for a new console as the Switch is by releasing the classics systems as most if not all these games are playable via the VC which it sounds like Nintendo just thinks about how can we get more money and yet divert attention away from are screw up for not releasing this and that for our new console.
It's pretty clear that scalpers knowing the success of the first one, swooped in. I'm not sure you fairly blame Nintendo as there's not much they can do to avoid that. But considering how Nintendo undoubtedly learned from the NES Classic's demand and certainly upped production for this one, the fact that SNES is also less iconic, and how this lineup appeals more specifically to gamers, I wouldn't be shocked if it back fires on them and it actually ends up fairly easy to find... Then again I wouldn't be shock if it's a repeat either.
In regards to the NES Classic's discontinuation, as someone who's worked manufacturing, I confidently tell you Nintendo simply had the same factory space used for NES production pre-scheduled for SNES production this year, so their hands were already tied to having to discontinue the it by the end of the season before they had any clue they'd be hit with the demand they ultimately received. That said, the NES Classic was discontinued by necessity, not by choice and therefore is almost guaranteed to be back eventually (though it might not be for a few years).
I'm gutted I couldn't pre order. Even though I have most of these games 3 times over, love the novalty of it, and it takes up a lot less room than having all my retro consoles hooked up.
Please Nintendo keep these in Production. Also please follow up with N64 and Gamecube
It's a tough situation. As we see scalpers have them up on eBay already. Even in the comments, some people claim to have 3 pre-ordered. I'm even thinking if I get the chance to preorder another one I will ☺️
If there is a solution I don't know it.
I think I would rather they just open preorders unannounced in the US. When Amazon put up the NES classic they sold out before I could even complete the transaction. If you provide a time every scalper on earth will be at the ready. I really want the snes but I'm not going to feed the scalpers.
@impurekind Fully agree, it will be worse than the NES. No one knew that the NES would be so in demand. But now we've all witnessed that phenomenon, and Nintendo have confirmed it's another limited run, the scalpers know that it's a guaranteed investment.
It is only the fans who suffer, ultimately.
@shinobi87 Neither can I. I'm a life long Nintendo Fan and to say that I'm disgusted would be an understatement. I spent 1000's on Nintendo products in My youth and I was really looking forward to the SNES with 60Hz games. If there's none available in the shops come Sep 29th then I will never buy another Nintendo product again or follow them. Enough is enough.
@Anti-Matter Polymega? Tell Me more plz!
@Grandpa_Pixel I think that is the point of the article. Nintendo has frustrated us time and time again with the way it releases products. Majora's Mask New 3DS, NES Mini, the list of frustrating releases goes on. Retailers should also limit folks to one per address. That might at least slow the scalpers down a little bit.
@BensonUii 90 Euro in Ireland with Gamestop!
Nintendo seem to struggle alot with supply. It's something they've always done purposely to create demand, that was OK in the 90s when the games market was smaller and people didn't have as much spending power.
Now, today people can afford to buy these products and Nintendo are still stuck in the bygone era and unfortunately losing alot of money as a result. That old archaic stubbornness is still stuck in parts of the company.
I'm sure many have went on impulse to buy a Switch, went to the shop, sold out, one week later have went off the idea - I'm sure Nintendo have lost out on a lot of sales.
@SLIGEACH_EIRE You think so? I loaned My SNES to My Brother's GF and never saw it again haha. I would like to play Starfox 2 and Marioworld in 60Hz.
Looking at the reaction to this and the NES Classic, I'm at the point where I wish Nintendo didn't even bother with these kinds of devices. Focus on the Switch and 3DS and Virtual Consoles for those devices
Nintendo aren't making the SNES mini to turn a profit, and the low production of both this and the NES mini are intentional. They simply wan't to create a demand, a hype around their product. If you could walk into a store and buy one with no problems whatsoever there wouldn't be a discussion, but here we are talking about it, thus it's doing its job.
I can't say I agree with their methods but as far as I can tell, this is all on purpose to get people talking. People always want what they can't get driving demand. As for why these are limited runs? Virtual console is on the way. Drip feed a sample of the games of offer then snatch it away naturally leading people to virtual iteration of the games. It's not about how well the mini SNES sells but the impact it creates.
The problem with the NES Classic, is that it was never even available for purchase. Sure if I got it during the half hour window it was available to pre-order, I could have had one. Or I could have camped out. But the problem, as mentioned in the article, is that I am a working adult. I can cut out of work to run errands here and there, but when something is only available at 10 am on a business day IF you were one of the 5 people who got there hours ahead of time to claim your spot, there is no possibility of me getting one. Hopefully Star Fox 2 will be available for purchase on Switch, because I do not see myself being able to get the SNES Classic. I would love both the NES Classic and SNES, but I am not about to take a vacation day just so I can turbo F5 or camp out in front of Best Buy.
aw come on! I realy don't get people being angry at a company because they weren't able to get on of their products. I mean without that company these products would've never been created in the first place.
I mean i didn't get a NES mini, i was planning to get one but couldn't you know why. But was i mad about that? Of course not!. If the product hadn't been announced in the first place noone would have been mad. But now everyone freaks out? I mean if you can choose between "some people can have but not you" and "noone can have fun". Which would you choose? If you choose the latter one you're being pretty selfish IMO.
Stop sucking Nintendo. They damaged their brand with me time and time again. They wrote the the book on controlling inventory and creating stock shortages. They've caught lightning in a bottle so many times with the hype and they're horny as hell for more. This is exactly what they want. They are the experts. Bad Customer in the long run. Stop sucking Nintendo.
What's kind of frustrating for US is that notifications is going to make this so bad, I can almost guarantee there will be scalpers with bots to purchase these up. I'm honestly very worried I won't get a chance at this product without paying an arm and leg from other means. I'd love to play several of these titles on a much easier to manage system than switching from system to system with virtual console on many of the consoles I have and those games not being shared between consoles. Plus my old SNES doesn't work anymore to play some of these games that I still already own.
@Ensemen Well, I would at the very least choose that scalpers don't have any fun, or profit, from it...
I consider these mini consoles to be a novelty product. If I can get one of those controllers for my Wii VC titles then cool. However, I will not cry if I don't get one and I certainly will not pay scalper rates. It is just not that important.
I suspect that within a couple of years people who paid way too much for a classic NES or SNES will end up selling them off because the novelty factor has worn off and they never play it anymore.
@th3r3ds0x And that punishes people who want one for them and their loved one/friends who share the same house.
I appreciate the idea but in reality it would not work. No matter what you do, scalpers will always find a way around it. Different addresses, different bank accounts, different emails, different names.
There is no answer to stopping them. PERIOD. They will always find a way.
Surprise surprise. Is anyone surprised by the fact that preorders are already gone?
I just thought of this: Didn't Nintendo discontinue the NES Classic so they could concentrate on the Switch? Wasn't that their lousy excuse? The sad thing is that people bought into that excuse and forgave them. I personally find that excuse hard to believe. If it was true, we wouldn't be getting the SNES Classic. The truth is that Nintendo likes building a demand for their products. They like to have their fans feel like their products are exclusive and that they "need" them.
Sigh. I don't think fans will ever understand.
NES mini and SNES mini are not money makers for Nintendo. They probably make less than a couple bucks on each unit sold. They were never meant to be that. "BUT IT WAS A CHEAP PRODUCT TO MAKE", cheap product with licensed games from third party companies. By the time you figure shipping and retail costs, they weren't making much.
No. The NES mini and soon to be SNES mini are not money makers.
They are marketing devices. Nintendo wants you TALKING about them, constantly. Nothing better than to make a very sought after, very frustratingly unavailable product, to keep people on their toes and discussing.
So how do you fight this kind of marketing? Stop talking about it. Either buy one when and if you can or accept you missed it. End of conversation. If you want this kind of limited stock poop to stop, stop talking about it so much. Its free advertisement.
It's not for the "fans" it's for the scalpers, and they'll win once again with the SNES. I cannot constantly spam these sites as I need to do more in my life. I just want one, and I'm asking for the world apparently.
Nintendo can do better, but they just won't. They don't care, "for the fans" indeed.
"some SNES Mini buyers will be Switch owners, but I would estimate a good number won't be"
Spot on. I don't have a Switch and can't afford one. I missed the Snes first time around so this selection of games would fill the void.
@MisterKorman It's pretty clear to me that they already have figured it out-- they're not doing it... At least not until the 3DS is completely dead.
@Grandpa_Pixel Well there is one way, folks need to stop buying from them. Unfortunately, that too will never happen.
Anyone want to help me recollect all the other products Nintendo has had totally-not-at-all-intentional scarcity issues with?
Fire Emblem LE
WiiU games (Pikmin3, Game and Wario, Luigi U)
WiiU GameCube adapter for Smash
Amiibos back in 2015
BotW Amiibos now in 2017
Nes Classic system
BotW XL Strategy Guide
Botw Master Edition
.....I know I'm forgetting something.
@Ensemen Really? That's your argument? I speak only for myself, but I'm kind of tired of seeing and hearing the hype about Nintendo products that I never see on a store shelf. I'm tired of hearing how great something is....but I can't play one. I'm even more tired of hearing the lies and excuses coming from Nintendo. Every product after the Wii U has had shortages and every single time they've had an excuse followed by promises of producing more for fans. Sometimes they've actually come through like they did with the Amiibos. Other times they straight up lied like they did with the NES Classic. The worst part is how they accompany their lies with excuses. Their excuse for not making more NES Classics was because they wanted to concentrate on the Switch/3DS.....but they're okay with moving onto the SNES Classic??? That doesn't even make sense! They could have produced more NES Classics and made a lot of people happy. They would have also made a lot of money. I don't get it at all.
@Ogre How about the N64 and then the N64 additional controllers. Also the "black friday" 3DS this past year.
I was able to pre order 2 systems, one from shopto and one from amazon just in case one of the pre orders gets cancelled! Unlike most people, I will not put it on ebay or sell it to CEX for ridiculous prices. I will either sell it to someone I know or sell it on ebay... for the actual price I paid for it!! Unlike most people I don't support scalping. I want to earn my money in rightfull ways, not from scalping or stealing.
Today I got an email from shopto saying my pre-order for snes mini is secured!
Here you go.
Ah, yes. The regular size New 3DS! Yet another product Nintendo didn't want you to have without struggle.
Meanwhile, all those N3DS XLs just sit around on the shelf at target.
@dkxcalibur You can't play it? You can download almost all of these games on the wii u e-shop and in the future maybe on the switch e-shop. The only special thing about this is that it's a smaller version of an older console. But you can play all of them nonetheless. And yes i'm aware that this thing contains the unreleased Star Fox 2 but even this game will probably some time be available on an e-shop or else just download a ROM. I mean i am against emulators but if there's realy no other way you can play it then i see no problem with that.
We say it's bad business but they keep doing it, and it stays out of stock.
@Action51 it's not entitled at all. It's the same situation with amiibo- I've wanted bayonets for over a year but the preorders went live when I was at work. When I went on- all sold out. I've been collecting Nintendo hardware and games for thirty years so is it really entitled of me to simply want to be able to buy one of these things?
@panthro Robin Hood you are not.
For Nintendo read OOS.
@Ogre inactually came across game and wario three weeks ago in grainger games and picked it up for 15 quid. Couldn't believe my luck.
@Stubi no they aren't it just says not available at this store like it did two days ago.
@Ensemen Yes, but some can't physically play the NES Classic, or the Switch.
I just disagree with you. I think it's poor business to hype up a product and then lie about producing more, and then lie again about the real reasons why they discontinue production.
@Ensemen If the thing that made you mad didn't happen in the first place you wouldn't be mad? This goes without saying.
I'm still annoyed about the Black Friday 3DS.
What a bunch of stupid nonsense.
I'm still floored that they actually stepped into the steaming pile that is another Mini after trying to damage control the last one for the past 6 months. I get it, it was already in production. It was a hedge just in case Switch crashed and burned at launch. But Switch DIDN'T crash and burn. They're already having shortages constantly of Switch and accessories. They know the NES Mini created a lot of frustration. it just seems like a really stupid time for them to actually be bringing this out amidst what will also be Switch shortages at the same time. They could have tabled this thing for another year or 3 until Switch was well supplied and flowing regularly....
I'm still waiting for Nintendo Switch for $299.
I think next time they make one of these they should just set the price to $1.99. That way the scalpers will put them up for $79.99 and we'll get them for the price they were intended to be all along.
@Anti-Matter I want one so bad, looking forward to supporting the crowdfunding campaign this year. Since I haven't been able to find a switch, I have been thinking about becoming a retro gamer and not buying new consoles.
That's the stupidest thing I've ever heard.
I blame the fans. If it weren't for them these would be dirt cheap and always in stock.
I agree with every point in this article. I have been a big proponent of Nintendo and even defended their position early on in the pre-release angst of the NES Classic. But it's clear that this is not a manufacturing / supply chain, ramp-up to meet demand issue. This is a clear strategy that Nintendo is employing and I don't really get it or understand it.
No, I don't buy that it's a pacifier for more Switch stock. It's clear to everybody who has the slightest knowledge of product management (and common sense) that these two products can co-exist. One doesn't have to be suspended for the other or risk cannibalization. Most Switch consumers will likely buy one of these as well. And even more curiously, I believe not all SNES consumers would buy a Switch as the pricepoint is somewhat reasonable for a relative or friend to buy as a gift, where as they wouldn't consider dropping $299 for a gift. So that's clearly not it.
I also don't buy the artificial shortage scenario because that only has real value when your product is going head to head with another competitor's similar offering. Shortage is limited to convey the feeling that your product is in shorter supply than the competition because it is better and more "popular". That automatically steers consumers in your direction and you slowly throttle supply up to meet demand. But here, there is no competition. It makes no sense.
I am only left with the amount of overhead needed to manage and maintain a product line simply at the corporate level (which is more than people realize) is something they would rather direct to other parts of the business like 3DS and Switch. They know they are leaving money on the table. They aren't stupid. But for whatever reason, they believe focusing their efforts on other parts of the business is more key to their goal of growth and innovation vs. nostaligia.
I believe that they DO want to give their faithful fans a "treat". But they have to know the stress that they are putting their loyal consumers through to get one. And that's the part I don't get. It really doesn't match what it seems their corporate philosophy is. But then again, just look at how they are handling the shortages of Amiibos. And it leads me to believe that my beloved Nintendo might not be the kind of company I thought they were. And maybe they really don't need my money.
@NintendoLee The Monday ones were back at 11pm from Game on Monday. If you want one you've got to be dedicated with the page refresh 1000 times.
@Pazuzu666 Robin' Fools I am.
I second everything in this article with a loud AMEN. I'm definately bracing myself for the worst. One additional bit of damage this does to Nintendo is prevents re-engaging old Nintendo fans for more potential long-term business. For example, my older brother hasn't played games since the SNES era but when I showed him this he freaked out and was willing to dive into the world of Nintendo for the first time in 20 years. But there is NO WAY a casual gamer like him could ever hope to get one.
@NEStalgia I think they should put them up for the price they are going for from these "scalpers". Then they would make so much money that they would not dare not make more, thus lowering the price eventually. I have owned every single Nintendo system, and have bought them all in a local store at normal prices. I'd love this system, but I am simply not stressing out trying to get it, nor paying a lot
@panthro I've had too many GAME pre-order problems so I didn't bother with them. In retrospect I should have done.
@Aneira No, I'm pretty sure "We're launching SNES Mini for a limited time in 2017 while Switch is struggling to meet supply and we killed the in demand NES mini without making nearly enough" is the stupidest thing you've ever heard.
I'm just trying to line the price up with market expectations where scalpers can make the 800% markup they expect as the primary distributors.
After finding it impossible to get another NES mini after giving mine to my nephew I gave up and built a Retro Pie. I'll support Nintendo all day, but when they make their products impossible to get I just gave up. I would love an SNES mini even though I have an SNES and Retro Pie, but I have low hopes in ever finding one.
Nintendo are a bit of a disgrace in all of this, they knew full well what happened last time and have basically done exactly the same thing again. They are only upsetting their own fans and helping those ***** (pick your own appropriate word) who buy such things just to sell them on eBay.
My only hope is that this is a ruse by Nintendo and come launch they simply flood the market with units leaving these scalpers with units they can't sell and all us real gamers get the games we want. For the record I was lucky enough to get a preorder with Grainger Games but will never sell it for profit
If they made enough, then there would be no scalpers. I just don't get Nintendo sometimes.
The thing is we don't know what stock will be like, these are just pre-orders at the moment lets see how many more pop up and if retailers get regular shipments.
It does seem strange that Nintendo is reluctant to mass produce these things though
I read about 100 comments and I counted over 40 saying this is people being salty and 1st world problems. Yes it is, but why have any site to talk at all if all you can mention is when you lack runnning water, food or shelter? If you have internet access and some type of device to access it, 90% of what you can mention is a 1st world problem.
I read people saying you shouldn't be concerned about games that you should have already. I'm 28. I did not have access to money as a small child to buy video games. I never had a Nintendo console until the 3ds literally 2 years ago. Every game on this is new to me. Is it something I need? Not in any way.
Point is, a company is doing either a poor job of slugging potential customers a system to know how and when they can preorder, or they are deliberately annoying potential customers as if it was some weird prank.
I knew when to preorder a Switch. I did. I now am interested in buying more Nintendo products, when I had very little interest before. All of that was due to knowing how to get the Switch. Sales leading to more sales, its business 101. My experiences led to 7 other people buying a Switch after playing with me, and multiple others who are interested and looking.
What the "whiners" and "entitled" are asking is not to have a toy placed in their household. It's to have a system in place to attempt to buy a product. You know, which is the cornerstone of capitalism. If that is entitled and spoiled, then maybe you should all turn in your cars, televisions, computer and phones, and we can make the world a more productive place all together.
I think the shortages are free publicity for nintendo, even if it's not necessarily positive publicity. Still, it's despicable that these things are in such low supply for the obviously high demand. They should've learned to not underestimate nostalgia after the NES Mini.
@NEStalgia we laugh at that but they might as well sell them for free! It's not like Nintendo is making money like the scalpers are.
The hype and demand seems to be here already. If anything, Nintendo are testing just how much of it there is.
Over-manufacturing has brought down plenty of businesses, and more than trying to manipulate the market, Nintendo are likely just playing it safe.
I am sure Nintendo is aware of demand but I don't think many people understand how manufacturing and supply chain works. I recall them stating part of the reason they had such a difficult time keeping up with demand with the NES Mini was due to a shortage of parts. It likely wouldn't be as bad if people wouldn't be so damn greedy and buy up all the units for themselves just so they can ransom them off online for an overly inflated price. They actually did try to stop scalpers with the Majoras Mask 3DS but it didn't work because they would just use alt accounts to get around the order limits
I live in Mexico and there's always stock here. I think you can still get a NES Classic Mini at retail price here.
Yeah I don't think Nintendo learned anything from the NES mini. They should have released that console this Christmas again and saved the SNES mini for a time when there is no more demand for the NES (something that could literally be printing money for them..)
Their last 3 hardware products have been impossible to find. Maybe those calling for Nintendo to go third party are on to something...
I understand full well that it would be a lovely thing to have. And a few years from now, you most likely CAN have it, for even less than 80.
Albeit used, or "pre-owned" of course.
I've never pre-ordered before. I take it there's every chance I'll arrive at the store an hour early and they'll still be sold out?
A limited-time product = scalpers paradise.
They don't get annoyed that they can't buy something they don't know exists, is the point.
When they can't buy something they know exists, they go insane.
Like their money ought to be an uncompromisable force.
My two cents: Nintendo does not control pre-order a on the stores. Big vendors like Amazon just estimate (based on previous experience) how much from the article they will be able to provide and make a pre-order for this quantity. Then they go to Nintendo and ask for the goods. In case Nintendo says they can provide more than that, the sellers open more for pre-order. Of course this is my blind opinion. So calm your tats and wait for it. Sooner or later everybody that wants one will get it.
I don't blame Nintendo. I blame Nintendo of America.
Everyone loves to speculate. I feel NoA hasn't finished allotting supply to stores. So, everyone is locked up, no pre-orders can open, and everyone is held by the proverbial balls.
You want the scalpers to earn the $78.00 while you only want Nintendo to earn $1.99.... that was my point.
I REALLY don't understand why Nintendo discontinued NES Classic (I know about the production problems - the stuff with Switch versus Apple production an all) only to announce SNES Classic (that may face the same probs as NES Classic in the line of production).
I don't think they will ever meet demand. And if they did, they could just re-announce NES Classic because me and the world thinks that it is a sucker punch right in the nose of all those Nintendo fans around the world if they leave as it is.
Real reason is Nintendo isn't as healthy as people think. They just can't buy millions of their products to flood the market with. They lost the majority of their liabilities during the last 5 years, and not only because of the Wiiu. The japanese industry is facing a major crisis and is becoming very niche but fans of the 90/2000's era still think japanese videogames are mainstream.
Which is one of the reasons not to worry about it. It isn't out yet.
I hate constantly having to check throughout the day. I'm here in NA and lucky enough to be able to check all the retailers with landing pages every hour or so. I bookmarked the nintendolife article that has all the links in it and set up stock notifications on the various retailers sites. What sucks is the scalpers who cause the shortages. Thankfully, I see the U.K. Sites have notifications that they are limited to 1 per customer. I hope th U.S. follows suit.
Sweet Jesus's left nipple, some people need to calm thier boobs down a little. Too much jiggling up in the hizzy.
@bitleman Unlike a lot of Japanese companies they haven't been liquidating assets at any tremendous pace. Or much at all (not that they have many hard assets.) Their strength is in their liquidity, and they still have that in spades. Which is very rare in Japanese industry at this point. They did sell a majority of their stake in the ball team, but that was mostly not held for financial reasons but as a pet project of the late former president, and it turned a profit in the sale.
Part of the reason why they are so liquid is because they do not tie up their assets in overmanufacturing, and produce only what they know 100% they can sell within the FY. Thus the supply shortages. Financially it has kept them extremely healthy. Even if the brand gets a bit tarnished each time.
@Aneira My point is that the scalpers seem to earn $80-500 while Nintendo probably makes probably $20 at most as it is. Why not go all the way?
Methinks your concept of humor and sarcasm may need a little tinkering
Didn't get one and now suspect I've missed my chance.
Baffled and very frustrated by this.
Also don't understand why shareholders don't majorly kick off about this.
actually the NES mini didn't make them money. they sold them at a loss.
I think what bothers me the most about Nintendo regarding this is they make a nice webpage, acting like all you have to do is go to a store and buy it. They did the same thing for the NES, and it drove me up the wall. It will be the same nonsense again. Nintendo doesn't change, and the great brain fart continues.
@aaronsullivan some interview (i believe with reggie, but could've been someone else) during the time when they explained its discontinuation. no time to look it up now
There's no excuse for not making enough.
@Action51 If there is not a market for these kind of consoles, then why does Atgames keep putting out new Atari 2600 and Sega Genesis retro consoles year after year?
The thing is, this kind of system does not appeal just to the hardcore gamer, it also appeals to the lapsed Nintendo gamer. The gamer who does not give two flips about Nintendo's modern games or hardware, but sees this or the NES Mini and wants to buy it to play the NES and SNES games that they enjoyed years ago.
That is the appeal of systems like this. Its often the cheapest, easiest way to enjoy older games.
Not everyone wants to spend money on a Wii U or 3DS to play SNES games on the virtual console, and collecting the older games can be a long-drawn out process that involves money, time, and effort.
Earthbound even with the cart alone often costs a good amount of money to own, but you can have it, alongside other SNES games for 79 bucks! And given the age of the carts, they may not even work!
This is where I think Nintendo made a mistake. Atgames has built a successful business off of selling retro consoles, and they sell them in stores that don't stock modern systems or games like Dollar General, Walgreens, etc.
As I said before, the retro systems appeal to people who might not be into modern games, but would love to replay games they grew up with. Nintendo could have become the market leader with the NES Mini, and brought their brand into stores that don't normally stock the Wii U, 3DS, or Switch.
But Nintendo views things like a toy company, and by limiting the NES Mini, they left alot of potental customers out in the cold. People who wanted the system, but could not get their hands on it. Or worse of all, had to pay hundreds of dollars to buy the NES Mini from ebay sellers. Money that never went to Nintendo outside of the inital 59.99 dollar investment.
I'm just going to ask, why can't Nintendo sell the NES Mini and SNES Classic at the same time? Why not dominate the retro game market alongside the modern game market and their mobile games?
The NES Mini shook up the retro game market and forced Atgames to step up their efforts this year. The Atari 2600 model for this year has Activision games and the Sega Genesis model has also gotten numerous improvments as well.
Nintendo has a chance to take over this market, and it seems like they just want to take it easy. Alot of people would gladly spent money on the SNES Classic, maybe more then the NES Mini, given SNES games have aged better. But alot of money is going to be left on the table by Nintendo who will no doubt limit stock and play it safe like they always do.
And the funny thing is, the NES and SNES are two of the safest bets Nintendo could make. People grew up on the NES and SNES, and their popularity likely surpasses the Atari 2600 and Sega Genesis. But Nintendo won't see that or the value of their backlog.
That's either a very tiny man or a very enormous laptop.
@ThanosReXXX I think the worst part about this is that, as you and @SmaMan informed me, this will apparently be the only way to get a 100% complete gold version of Star Fox 2. The only way most people will ever have a chance to experience it is if someone manages to rip it out of the SNES Mini and post it online. And that is a damn shame.
Hmm...part of it I wonder if Nintendo has much say in how other stores handle their pre-orders.
Secondly, the article makes it sound like the end, but was Amazon the only store to open pre-orders? If so, doesn't that mean that customers have a chance with Gamestop, Toysrus, Best Buy, Target, Walmart, etc?
If your point is that upcoming pre-orders could be done better, I agree, but it reads as if the chance to pre-order is completely gone, which I don't think is the case. Depending on how Nintendo does it, they could always limit pre-orders and primarily make the units available in store (in which case, pre-order quantity wouldn't determine overall supply). May even be a smarter idea in ways of helping people get them as scalpers can't be in multiple places at once (whereas online they could generally pre-order multiple from every store). Conclusion, I don't think it's wise to panic just yet.
If they do N64 , GameCube Classic Edition etc then we have to deal with the shortage nonsense year after year.
@AcesHigh Read up on NES history, there's some books out there on the subject. Nintendo practiced artificial scarcity even with virtually no real competition. The change this time is no retailer strong arming, since the tactic is not being used on their primary products. The goal is still the same, though: increased brand awareness and public discussion on a highly sought after product. These Mini machines aren't there for generating profit, they're getting plenty of that through their primary consoles and now mobile. That's why they will never need to meet demand on the Mini consoles.
Well, yeah? Just to be clear, I honestly couldn't care less about this, probably wouldn't pick it up if it was 10$. My primary frustration is that this internet drama seems to be convincing that this thing is worth it. People are free to spend their hard money however they want, I totally respect that, but I just think it's good to caution people into not spending 60$ (or more) on this thing. Just my opinion, and just my personal recommendation. I'd personally find it horrible if some kid asks this as a birthday present or something, only to find out he's getting what his PC/SNES/Wii/Wii U/3DS already does, only better (and for purists: the last four are "official" options).
Sure, I get that, but I like to wait and see how much different this version is from prototype ROM we've had for quite a while. Either way, someone will dump the ROM soon enough, and then we'll all be able to play it anyway.
If it's for the fans it would be great if this was a "My Nintendo" exclusive. That would rectify a lot it would make "My Nintendo" great, and it would help keep the scalping down some.
Yeah, I'm very much aware and educated on the several phases of Nintendo's marketing strategies over the years as well as their overall cultural approach to the market and consumers. They went through several iterations. In the NES & SNES days, under the oversight of Yamauchi-san, they were pretty draconian in their approach to licensing and retailer relationships. And they did practice scarcity; each instance WAS in the effort to gain market dominance in the 8Bit arena vs. Sega Master System, 16Bit Arena vs. Sega and NEC and many other major hardware releases. They practiced artificial shortages on both hardware and software (SMB3 is the biggest gaff) - again, to gain a perceived value over the competition.
Culturally and strategically, they started to change their approach to licensing and retailer management in the N64 era, continuing on to current era in the face of very stiff competition starting with the PS1 when developers realized that they weren't the only show in town anymore. And retailers realized the same. This started the era of the more humble Nintendo.
As I mentioned, THIS is different. They have never been in a position to release such a highly coveted product in the midst of no direct competition whatsoever. I agree with you that they prefer to focus their efforts on their current, profitable lines, as I mentioned in my post. But I don't agree that the only reason they are releasing this SNES mini is just for Nintendo brand awareness. Or, at the very least, if they are, they are taking a calculated risk that it doesn't backfire on them and it creates too much negative publicity as the article states (any publicity isn't ALWAYS good publicity).
No, I think they are looking at this as a CONTROLLED, guaranteed infusion of revenue with very little to no financial risk (risk in overproduction, raw material inventory, finished goods inventory, retail inventory) to their financial forecasts. In essence they know how many they will produce (which will be short of the lowest estimate of demand) and they will sell through 100%. They will put an understated revenue number down as the forecast for this product line knowing that their expenses are fully under control (there will be no wasted inventories, remember). They can then afford to be aggressive in forecasting their profit numbers for their current product lines knowing that if they fall short, their understated number for SNES Classic will come in over forecast and will carry the company. If their aggressive forecasts for their current product lines come in as they forecasted, then they enjoy a relatively safe windfall where everyone looks good and no one stuck their necks out on the chopping block past their clip on neck ties.
I'm fairly confident this is the reason for their strategy. No other reason seems worth the cost of negative publicity, missed revenue opportunity and angering their consumer base. Just saying they want brand awareness isn't justification enough. My disappointment comes in the form of understanding that their loyalty seems to be focused more on wins directly tied to SAFELY pleasing their shareholders and their balance sheets vs. pleasing their shareholders through winning over their consumers who will hopefully bring them the profits they need. It all comes down to managing risk. They have a product that they know will bring a satisfactory revenue number which is not their main product line with no risk of inflated expense due to unsold inventory. They don't need to push the envelope so they won't.
@Action51 that's a silly statement and rather ignorant to boot. There is HUGE demand for this things. My 7yo nephew was the only one out of his friends able to get a NES Mini. They all wanted one. It was the hot product last year.
Stop devaluing the Nintendo brand, you're making it worse for all of us
I am only surprised that all the negativity is instant.
Immediately when the system and its price was announced, the first comments are about scalpers.
The day after, we are having an article about how this looks bad on Nintendo, when all they did was open for an initial amount of preorders a few months in advance, which sold out quickly. This is all common with many popular items of limited manufacture, such as for instance specialty LEGO sets.
And while I agree that you can be upset over something that is common, there is also a point where it starts looking like the kind frothing consumerism that really only enables scalpers.
@Anti-Matter yeah,that won't be cheap.
I'm giving up and building a RetroPie machine.
..haven't games taught us anything?..
Thankfully managed to get 2 pre-ordered one with Game (gulp) and one through Nintendo. Could have had a third through Very but didn't have the money in the bank plus didn't want to be greedy.
@Grandpa_Pixel Honestly the tone of this article is calm and collected compared to the comments made by people wanting to but unable to get a Nintendo Switch, NES Classic, some amiibo or now the SNES Classic. It's frustrating. As Nintendo fans we are passionate about our hobby and when Nintendo clearly undersells or doesn't communicate to stores so they can communicate to consumers it makes it almost impossible to buy the products they advertise. Yes, there are bigger issues in this world than getting the latest games or possessions, but at the end of a busy school or work day its nice to relax and play a game. The draw of scarcity has worked for Nintendo for some time now, but better communication and market research from Nintendo could go a long way to matching the supply to demand ratio.
Yeah, I'm pretending this and all future Minis don't exist until I see them stacked on store shelves (which will probably never happen). I tried to find a NES Mini on launch day, and it was immediately apparent the thing was a unicorn in NA. I love Nintendo, but I'm not going to let them work me like a rube. Make enough or get out of here with these things.
"Oh, Nintendo. We love you, we care about you, but you do drive us crazy sometimes. We're too involved to break it off, but sometimes we need a bit of a cool-down from your shenanigans."
So true. Nintendo are so frustrating. They need to hire me to sort their logistics out. I'm not even joking.
Just my observations:
1) Why discontinue a popular product that could quite easily stay on the market for a decade. It won't get old because it's retro.
2) "They are purposefully not producing enough stock to drive up demand", I keep reading. That would only make sense if it was temporary, i.e. to create buzz before flooding the market to capitalise on sales. But it isn't temporary, its permanent. That doesn't drive up sales for Nintendo, only scalpers. I find it very hard to believe any company would adopt that tactic, even Nintendo.
3) These mini consoles will NOT cannibalise VC sales. I don't understand how anybody can think that. These are basically toys, the target market is EVERYBODY. The VC (at the moment) is for owners of the Nintendo Wii U only. Which, as we know, is the opposite of everybody. You can't cannibalise fresh air.
4) Maybe Nintendo should look to offer these mini console through My Nintendo to begin with, to keep the dedicated fans happy. Obviously it'll need to be put on general sale soon after, but that will keep the hardcore fans happy, and give us something to use our coins on!
Honestly, I've decided to quit being stressed and simply quit buying Nintendo products until they are generally available. There are much better uses of time than to try and run down something a company is determined to sell only to a privileged/fanatic few. So no classic consoles or Switch for me. 3DS all the way and I'm perfectly happy.
Just come order one in australia theres stillnpre orders availanle through ebgames. Doesnt seem to be selling out after several days now...
It is scandalous. Really. I SHOULD NOT HAVE TO FIGHT FOR A PRODUCT THAT I'D LIKE TO BUY, WITH ACTUAL AND REAL MONEY ! What is all this .... nonsense !!?? I refused to enter the dance of the ebay scalpers for the Nes Mini, I was saying to myself : "just wait. Nintendo was surprised by demand, but they will produce more. In one month or two, you'll be able to buy one at your local retailer, for the normal price". Guess what ? IT DIDN'T HAPPEN. I never, never saw this product on an actual shelf. For my concern, the NES MINI is the little sister of THE PHANTOM. This is really ridiculous, SONY encountered similar problems with the PSVR (out of stock, ebay gone crazy) but they did produce more, and the situation was corrected. And Nintendo stopped to manufacture a product that was still highly demanded. PURE NONSENSE. In a commercial way, in an emotionnal way (fans get angry ? We don't care, we're Nintendo).
And now, I had to FIGHT. That's what I did, like the dumbass fanboy I am. Had to litterraly STALK the internet, to check my ... phone during very important meetings at work (yes) for... basically, a toy. And I still missed my window : 20 mn on amazon while I was driving.
Thanks to fans from many sites, I did manage to secure two units, from two differents retailers (the second one is a gift for my brother - Mario Kart and all these games ARE our childhood - not to steal money from poor guys on ebay... Gosh i HATE this scalpers) but it's still scandalous. The amount of stress just to BUY.A.TOY.
Insane, just insane.
sometimes in life things happen.
as grown men/women we must push on
@ThomasBW84. Wow... I understand heaps of people want this product, but I would guess that no matter what Nintendo themselves did, these would sell out just the same. But more inportantly, when Nintendo announced the SNES, they sold out just the same as when they 'in a bad for business' way, as you put it, launched the NES mini. It's bad for business in your eyes because they don't get the sales, but you don't see people complaining when say for example their favourite vacuum cleaner is so popular it's out of stock...gamers feel like their passion entitles them to expect more from a Company that in reality has no obligation to you to make more.. meanhile high demand is the opposite of 'bad' for business, ESPECIALLY when it comes from no artificial means (contrary to what it seems you're implying in this article). The sound of entitlement is just so loud here to me. If you were Nintendo, you'd be laughing your ass off that so many people want 'more' of your product and are willing to pay for it.. there's no worries there for business. I'm not saying the scalping part is good, but there's no 'bad for business' part here from Nintendo's point of view, not on the whole. In addition, all that aside, the registration on their own website makes it seem as though they want to ensure supply for those who really want one anyway. Once again, your article is fueling something that comes down to 'Im a gamer and game companies should be far more accountable than any other company'. Which is rubbish.
Take the Switch - we can see the numbers that they sold through... people still complained it was artificial stock shortages.. There's only one thing that makes this bad for Business.. and that's media articles and consumers who don't really think in a logical manner.
@AcesHigh That sounds reasonable... It just doesn't seem like a huge money maker, since they're only producing the SNES Mini until the end of the year, according to their report. Nintendo needs all the good publicity it can get right now, it just seems like too much risk to go through all of this year after year (now) for the sake of further padding their bottom line directly. They want to reclaim fame.
It isn't called "Limited Edition" for nothing. This is just a bonus from Nintendo to gather old fans and make them buying it before year end. The primary focus for Nintendo should be focusing on their main consoles (Switch and 3DS).
If any of you thinks that SNES Mini or any retro mini consoles should be on store shelves like forever, then you are delusional.
@impurekind The same problem occurred with amiibos. Scalpers saw how popular wave 1 was, they jumped in on wave 2+ and made matters even worse. Nintendo then fixed the problem by manufacturing a sufficient supply of amiibos that scalpers who bought a ton of stock ended up getting stuck with them, and then learned that amiibo were not a good product to speculate on anymore. Meanwhile, overall sales and revenue from amiibo went up for Nintendo. There's no reason for them not to do the same thing with the SNES Classic. It's not nearly as destructive to Nintendo's good will with customers when 10,000 units go to scalpers if the scalpers are unable to resell because there is already sufficient stock available at MSRP. Nintendo wins, the fans win, scalpers lose.
I've felt this way for YEARS! There was an article you guys wrote in which you stated that Nintendo is often times unfairly viewed as an antiquated company that is slow to adapt. That was something I couldn't disagree with more. Nintendo has had literal YEARS to improve its stock and communication issues but time and time again has opted to do very little/nothing at all. Amiibos were rare for most of the first 5 waves and there are still some figues I have yet to see in a store ONCE. Every limited edition of a game sells out within hours/2-3 days. The gamestop I went to for the FE Echoes limited edition said thay they only had 4 copies of that limited edition, all of which sold out within 3 days. One of them was a copy I preordered and the other was a copy the store clerk had managed to preorder himself. That makes me very mad that Nintendo wont actually make more of what people want. I remember when the US Nintendo channel posted an unboxing of that limited edition and people were desperately trying to see if they could get it because that was the first time they had heard of it. In actuality you needed to place an order within a 3 day window over 2 months in advance just to be able to get one without having to pay scalpers. What other gaming company makes you jump through that many hoops to get one of their products. Frankly I'm sick and tired of it. Nintendo has poor stock and even worse communication and very little points to it getting significantly better any time soon
@th3r3ds0x Unfortunately, the scalpers tend to be more on the ball with random pre-order times than anyone else, because they have more riding on it. Announcing the pre-order date/time would give everyone an equal chance, instead of cutting out people with jobs and responsibilities who can't spend every waking (and sleeping) moment monitoring the phone for a notification.
I never saw the NES Classic Mini in the wild once. Looked around for months. Had my parents, friends and wife watch out for one, too. Nothing. I'm sure it will be the same for the SNES Classic Mini, too.
Nintendo marches to the beat of their own drum and that leads them to successes and failures.
It's more online retailers' and auction sites' fault than Nintendo's in this case. Allowing reselling of unreleased preorders is irresponsible. "Capitalism" or no, alienating customers that way is bad business.
New Zealand is a great place to buy, our pre orders last for ages. https://www.mightyape.co.nz/product/nintendo-snes-classic-edition-console-1-per-customer/26852980
@Koke eBay supposedly has a policy against this but it doesn't seem to be enforced. I'm with you on this one. Nintendo should tell the retailers to announce pre-orders.
@ogo79 From the article: "Now, I know, first-world problems." "Still, it's just a game system, life goes on." Despite the author's multiple caveats that he understands he's not complaining about a life-altering topic, you couldn't resist leaving your passive-aggressive comment. Says a lot more about your priorities and the petty things you choose to focus on than the author's.
First of all I think 21 games is pretty scant for $80. Because of this I will, hopefully after I nab an original one, wait for the modders to get a hold of it and get the entire SNES library in one shot! Maybe some Genesis & master system games too like they did with the NES mini.
2nd, I really don't understand why Nintendo is bothering with this when the focus should be on getting the VC going on the Switch. Being the Switch of course is portable, that's where most gamers would want to have access to them. If I had a dollar for every time I read about 3DS owners complaining that the Vc on 3DS was dead!! What does this tell us?!? It tells us that most gamers want these classics on the go and switch is no exception!!
@joey302 That would be nice, but it would require something like 4 gigs of storage (that's off the top of my head, might be off) to accommodate the entire library. I think it's very unlikely the SNES Classic will have much more storage space than the NES Classic did.
Wowsers, not since "EA are the devil!" have I come across so many rampantly over the top comments about a bloody video game or games machine. You would think that Nintendo had started a war or poisoned the water supply or something. It's a novelty mini console containing 20 games which have been available in 400 different forms already and can be played by anyone who can be bothered to pick up one of those formats. The 21st game - Star Fox 2 - is also something of a novelty, let's be honest. I still quite enjoy Star Fox but it is pretty hideous to behold now.
People need to calm down and realise that it is only a retro games machine and that the thing doesn't even release for 3 months so this is a rant based on what possibly may happen. I wonder how many people are angry that they couldn't get a pre-order in when they only want one because apparently no one could get the NES Mini.
@zer0vital nah based on what I saw with file sizes on Wii U, those files are not as big as you may think. 20-30-40-50MB tops..and many are even smaller the 30MB. Idk I think it can be done. We will see! Worth $300 to me 😃
The salt people like you exhibit over trivial things like video games makes it all worth it.
Exactly. I mean they're only worth billions and have been in the video game business for decades, but I'm sure a couch CEO like yourself would definitely make Nintendo a better company. Love the salt though.
Yeah, I'm so mad Nintendo puts out products I'm not forced to buy on the market. And I'm especially mad because I didn't get said product I'm not forced to buy, but I'm definitely entitled to. They should just mail every product they ever make straight to our houses free of charge, right?
And yet they're still worth billions. How did they get those billions again? Definitely not by supplying a product to consumers. That's ridiculous. Keep the salt coming.
@zer0vital yea that's true. I'm just thinking of trying to get the Nes mini on Amazon with their 2pm preorder. I couldn't even get to the checkout with item in my cart. When I tried to get the majoras mask 3DS for my son and I, we missed it on Amazon all together and I had 1 of my 2 orders cancelled at bestbuy and an order cancelled at Fry's. Ended up surprising my son with the one I was able to get and I just settled for the hyrule edition they released later. Scalpers make me sick.
@PlywoodStick I think that someone ripping it from the SNES Mini and posting it online will happen only days after some dedicated hacker gets his hands on one, so personally, I expect there to be many uploads of the "final" or "complete" edition of Star Fox 2...
Yeah, because if you couldn't get one that obviously means that no one could get one. Faulty logic, but I do love the salt. Keep it coming.
@PlywoodStick I agree with you. But that's why everyone isn't making a bajillion dollars. There is rarely a right or wrong answer. It's an art and an imperfect science. Some companies do it well and most do it poorly. But at the end of the day, people in positions of authority have to weigh cost vs. gain and aside from some text books out there, there isn't a recipe for marketing your product that works 100% of the time for all situations. These folks make the best decision they can based on the information at hand, corporate culture, and internal & external forces that, frankly, none of us here in the cheap seats have any clue about.
But one thing is certain, they are a Japanese company. And Japanese are very focused on eliminating waste in their processes. Unsold inventory hits the bottom line. They may just want to be safe and make a run of half a million units sold through 100% with no inventory liability and recognize that as a significant gain in itself and be happy with it knowing that they won't have to write off a penny. It's not a product line where they need to take risks in order to maintain market leadership. To them, it's like finding $20 in their couch. "Hey, neat!"
Neither of which are important devices to own right now. Such good salt in this comment section.
Yeah, cause artificial scarcity really puts money in their pockets. People like you perpetuating this non topic are just ignorant bandwagoners.
@AcesHigh , wow...that's one of the best comments about Nintendo. I'll be more blunt though. I'm starting to despise nintendo, and I don't think I'll be buying anything from them again unless there's a great sale or bundle.
Love the salt. Keep it coming. This comment section has a lot of it.
Oh Nintendo you are the only one who gives me a reason to pirate your entire game library.
@Cyberbotv2 I agree with you. That was the main point about my initial post. I'm starting to get disillusioned with them myself. And that's saying a lot (for me at least) because I used to be a really big advocate for them. Even when they were starting to do some of this stuff that people were questioning. I'm starting to come around and my realistic Mr. Business justifications (which may be true - or maybe not) don't cut it for me anymore. Even if their true economic reasoning (that we are not privy to) may be sound, I don't care what reasoning they may have. Pissing off people who only want to enjoy your product is not something I want to be part of. In this kind of industry where you basically manufacture joy, just one of the many measures of success is how many smiles you put on peoples' faces and how many memories you make. If the vast majority of memories I made for my consumers are bad ones and the number of sad faces outweigh the number of happy faces I have manufactured, then I have failed. There needs to be some accountability in satisfying your consumer base as a whole. That has to be part of your company manifesto. How do we know we are doing well? "We are in the black, our shareholders are happy and, most importantly, our consumers are satisfied." If this doesn't play into your annual corporate brief ("Customer Advocacy" is a real and measurable score commonly used), then, go sell garbage cans or clothes hangers...
@The_Gerudo_King "Such good salt in this comment section."
Oh I agree, your salt is especially delicious. Keep it coming buddy.
For the rest of us, virtual console on the Switch will do just fine. Thank you Nintendo
@The_Gerudo_King - It's still unclear, are you enjoying the salt or not?!?
I'll let you decide. 😂
So just because you couldn't get a plastic box that plays decades old games means that no one else was able to get one either? The pre orders selling out so quickly would suggest you're wrong. But hey, keep coming with the salt. I'm sure Nintendo will read your comment and really start to turn things around. I mean who knows, they might even be worth billions one day...
@bimmy-lee He likes it so much that I'm starting to get worried about his health.
They couldn't leave well enough alone. Everyone was happy with the Switch and E3... but they had to announce this collectors item.
I want it, but now we have to watch all this anger and outrage.
Just camp out at Target like the good old days
@The_Gerudo_King Damn, I wish I had popcorn now to put all this salt on.
@The_Gerudo_King I think you should take it easy on the salt bro. Between the amount you've taken and the one you've spilled, I think you already had enough for a week.
@The_Gerudo_King - Be honest, you just looked "salt" up on urban dictionary today, didn't you? It's okay to be excited about learning a new turn of phrase, but it's detrimental to over use it. Be patient, opportunities will arise naturally. No need to force the issue.
@Moeblob - "I love salt. Salty salt salt. Here it goes down, down in my belly. It is so good. Salt salt salt."
Sure thing 😂
Don't get me wrong. I want the SNES mini and the selection is way better than what the NES mini had (EARTHBOUND!) even though I like that system but when you have Star Fox 2 on there, you just know this thing will sell like hotcakes.
Speaking of which, I'm going to attempt to pre-order the system elsewhere.
This is why pirates exist.
@The_Gerudo_King - Makes sense, but HOW sure of a thing is it? As sure as salt in the ocean? As sure as salted caramel? As sure as salt rock will come from mineral deposits in BOTW? How sure of a thing is your salted sure thing?!?
The latter definitely 😂
@The_Gerudo_King - NA;CL
@The_Gerudo_King Keep drinking the Kool Aide dude. Its tucked right in your little Scrappy Doo lunch box next your PB&J sammy.
@The_Gerudo_King - So, do I um... take an emoji as a response seriously? Never mind, you're too easy.
Nintendo would rather nickel and dime us with their ridiculous micro transaction games than mass produce something the public actually wants. Maybe they should fire the whole marketing department and hire some loyal gamers to run it. You know, the ones who actually made Nintendo a household name in the first place!!
Yeah. It obviously had nothing to do with the products Nintendo was putting out that made them the billions in the first place. We entitled gamers could do a much better job than a bunch of people who actually have formal training and been doing it for decades.
@The_Gerudo_King - I'm guessing my salt pun in my last reply whizzed right on past you. You're not nearly as witty or wordy in real time as you are when you have 10 hours to pick apart other's comments.
Square just released the Mana collection for Switch in Japan. Nintendo dropped support of the New3DS VC back in 2016, Wii U's VC back in March, just finished up the NES classic, deflected every question about Switch VC at E3, and now announces the SNES classic for the holiday season.
I genuinely believe there is no Virtual Console coming to Nintendo Switch.
Still going strong at Nowinstock.net. 25k posts in 50 hours..... Multiple success stories FYI.....
I know I don't speak for anyone here but myself, but currently my attitude is if I get burned on this one ultimately in the end I'm going to be re-assessing my future interests in buying Nintendo products from them. Now notice I said them, I'd be perfectly fine giving them NOTHING and buying second hand. NO need to punish myself when they're the ones causing the problem time and again.
I went through up until the day after they were terminated (NES CE) to find the last one in the county and bi-state (regional) area for my five year old I promised it to. Lucky break sure, but I shouldn't have to blow like 6 months finding a damned Nintendo and then have the rug pulled out like that. I pity anyone who still wants one as the squatters aren't budging much.
What helped at NES mini time was the abundance of alternatives. The retrousb AVS, for example, which I did buy, offered excellent hardware repro with what I wanted from the mini, HDMI output.
With the SNES mini, Polymega is still bringing their retro juggernaut our way. At some point next year. And one of the modules is an SNES one with original controller ports, allowing us to run all our carts in beautiful HD.
Still, you make some solid points here and I agree with them all. The NES mini could still be a solid seller and making more should be a no-brainer. Yet here we are.
It's a neat little gizmo, but I played all those games on a real SNES when they were new and spent like $35-65 per cart.
Lucky I had a job busing tables at a local restaurant in high school so I could afford all those great games. We didn't have the internet yet, so we couldn't imagine spending hours clicking refresh on a vendor site to get a collection of old games...
Eh this is inevitable. Even if Nintendo made enough for everyone who wanted one that wouldn't be enough because of scalpers.
The only way they could prevent scalpers is to make far more than they could ever reasonably sell.
If you get the opportunity to pre-order you should probably do it immediately rather than wait on it. You can always cancel if you change your mind. Whereas if you hold off and then decide you want it, it wont be available.
Up for pre-order at ARGOS
Well, this is an interesting article, right in every single point.
I barely managed to preorder a SNES Mini just because the preoders opened during my lunch break and I was browsing Twitter in that exact moment: i got one for my brother from Amazon Italy and, after 2 hours, they were gone.
And with "I got" I meant "I preordered"... With the NES Mini, Amazon cancelled tons of preorders, so, let's hope for the best.
It doesn't make any sense and this time it looks like they are deliberatly doing this... I will never believe they didn't learn their lesson, and this is just so immensly stupid.
@Stubi - But still. It's a novelty item with games currently available in other places from decades ago.
Seems like people are just being salty about their entitlement...but that's just an observation.
@NEStalgia Nintendo stopped reporting the liquidities they have in 2015 after people spotted they spent more than half of it to build a new building in Kyoto. After that they probably spent a large part of the remaining to buy back the auctions from the Yamauchi family (Hiroshi Yamauchi wasn't just the boss of Nintendo, he was also the owner of the company), which is probably the reason why they had to sell their stake in that baseball team to limit the losses.
Nintendo isn't healthy at all and it shows in their games. Their budget is limited. The last Zelda was great but it lacked narrative content, cinematics, voice acting. These things aren't a matter of talent, it's purely a budget problem. I wouldn't be surprised if Nintendo closed Retro Studio at this point. Sony and Microsoft closed a big studio in the last years, it's surprising Nintendo hasn't done the same already. But the fact we didn't see the game Retro is supposed to work on is very worrying.
People think Nintendo is a big company like Apple but they're wrong. Nintendo is a tiny company with a niche audience. Even third parties like EA, Ubisoft or Activision are bigger companies than Nintendo. The japanese industry is facing the biggest crisis ever. Less than 5 millions consoles have been sold in Japan in 2016. It's the lowest score recorded ever. The number will be slightly better in 2017 because of the Switch release but not that much. I doubt the Switch will save the japanese industry.
Absolute stupidity from Nintendo. Make a product that has the potential to be a huge success as an impulse buy and reach beyond their core fans....then make it impossible for anyone but the most dedicated fans (and scalpers of course) to buy it.
Using scarcity and managing inventory to create demand is a perfectly legitimate tactic if used selectively. Not constantly. A reputation as 'that company that makes stuff you can never buy' is not good, but one Nintendo are encouraging and earning. I'm sure a big part of the reason for making this is to generate publicity but it's often better to get good publicity.
@BinaryFragger Yep - I don't get the whole thing to be honest. I can accept the NES mini as a mistake but now they have done the same thing with SNES mini.
"go out and pick up a game you HAVEN'T already played before."
I'll play WHATEVER I WANT, thanks and it has NOTHING to do with you.
" It's unbelievable to me how a segment of the fanbase rationalizes it...enthusiastically"
Agree, it's amazing. It's actually pretty irrational. It's either an emotional attachment to a company that exists solely to take their money or a misguided belief that the people making Nintendo's decisions are infallible and always know best. The latter especially is wrong, there's no justification for putting them on that pedestal.
Just got mine registered my email with Nintendo after a few hours email telling me pre-order was open had to drop everything at work to order. Some notification would have been nice as I missed the Latest Link Amiibo due to same thing, sure Nintendo can do a better system, don't know what it may be but it can't get any worse can it
It's getting ridiculous with the accusations of "intentional scarcity issues".
It's a concept that makes no sense considering what it is Nintendo is selling. This is all consumer paranoia.
@ProjectCafe LOL Maybe a lot. But I'm not gonna let it happen a second time!
(Or maybe it is as what they say, once an idiot always an idiot, maybe not XD)
@The_Gerudo_King ahh, yes, you're right. Most gamers just sit at home, living with their parents, and spend their lives playing games and they have no education or marketing skills because they are too busy playing games every waking hour to advance in the world, eh?
Nintendo doesn't care at all about its fans. It's very simple. I realised it during the Wii U era. That's why I'm so negative all the time.
I wanted a NES Classic, couldn't get one
I wanted a Majora's Mask Amiibo, couldn't get one
I wanted a SNES Classic, couldn't get one
As a kid I thought Nintendo were good guys in this Industry.
It turns out they see there fan as cash cows while they're making "cool app" on smartphones and Wii U reboot for the Switch
Still no preorders up in NA, what's the hold up?
Crying salt will help a lot 😭
Stay salty 😭
Or it could be that all this is trivial and we know life goes on with or without a plastic box that sells decade old games. Keep the salt coming though 😭
@The_Gerudo_King why are you defending the fact that people can't get their hands on Nintendo products? That's fine to be a loyal obnoxious fanboy, but to not point out their obvious flaws is just plain ridiculous
I just imagine Gerudo King with a voice modulator to protect his identity: protecting a ten-year-old looking to stir the pot with adults that just want to play some good nostalgic games and forget about the stresses of real life. Screaming obscenities at everyone on CoD just wasn't doing it for him anymore.
OMG @The_Gerudo_King you reply to everybody, you are soooo cool!
But people are getting their hands on Nintendo products. If you can't then I guess crying about it in a comment section is the next best thing 😭
Keep the salt coming 😭
@The_Gerudo_King LOL. No they're not, nobody got an NES Classic moron. You make the same crying comment every time. You're a 14 year old nintendo fanboy baby. How ironic
@bitleman The new HQ was a forward investment, but it was a replacement for two separate Kyoto buildings, and one Tokyo building as they merged the two hardware and two software divisions under one roof (which frankly should have been done back in the 20th century...), so it wasn't pure outlay. I'm not sure about the stock buy backs, I do recall Iwata actively rejecting the idea of doing so. It would be wise if they had done so, despite the hit to liquidity, but I know he was resistant to the idea at the time. They sold the ball team because they effectively had no major product on the market for most of FY 2016-17 short of an end of life 3DS due to the failure of WiiU and delay of the Switch, so yes, that was to close a gap, however it was sold at a net profit, and indeed was never an actual company diversification but a whim of Yamauchi. Also, they do still own a minority stake of the team, they just sold the majority share of the team.
Regardless of the above, they likely remain liquid, and even if not, they lack debt, which is a lot more than can be said for many companies, their market cap is pushing into the "phenominal" territory, and they've never posted a significant operating loss, despite posting minor operating losses several years in a row (which factored in both the failure of WiiU, and the R&D expense on the Switch as well as the HQ merge, the majority buyout-masquerading-as-a-merge of DeNA, and the (huge cash outlay) that is the entrance into the international theme park business.)
Nobody believes they have the same net worth or scale as Apple et. al, but they don't need to. EA, Ubi, Activisionetc. are not "bigger" depending on your meaning. They are in deep, DEEP debt. Especially EA. Activision is digging nicely out of the debt hole Vivendi spent them into, and Ubi is just about to experience the Vivendi pillaging themselves.
"Game quality as a sign of company health" is pretty outlandish though. They're certainly conservative with their resources (which is why they remain unindebted.) The bigger question is the MASSIVE debt spending performed by EA, Square-Enix, Activision, etc. to produce games that are far higher in budget than they can recover in most cases. While we can only speculate, you arrive at the conclusion that the reduced spending on production at Nintendo is a result of ill company health, but it's a baseless speculation that could (and likely is) just as easily a frugal expenditure, managing costs against sales expectations (in a much better way than a lot of firms in this industry) There's really no link between the content Nintendo produces and their maximum capability of budget versus their maximum intent of budget. That's speculation that flies against their long history of development.
No argument about the nature of Japanese industry in general right now, the Japanese video games industry (consumed by mobile, mostly), nor the size and scale of Nintendo, but I think the idea that their game content is somehow an indication of financial trouble is shooting arrows in the dark. If anything their limitations seem mostly connected that they are reluctant to take on debt ever, and while they could produce at higher scale, especially hardware, by taking on debt, they'd rather produce at smaller scale using only currently available resources. It limits profits and/or growth potential,, but otherwise indicates a very financially stable, if stagnant, outlook.
(Describes subject as 'trivial')
(Posts 30 times on subject)
@Biff_ARMStrong This is Internet, just let @The_Gerudo_King say "salt" to everything, maybe this is his only source of fun! Don't you want him to be happy?
@The_Gerudo_King Stay a blind fanboy.
Read David Sheff's book, they've been doinsg it since the 80s. It's either that or they're incompetent, take your pick.
@The_Gerudo_King Why so salty?
Now you're getting the hang of it 😂
@The_Gerudo_King Am I?
Oh my God, is it your mission to downplay everyone here who has touched a Nintendo product?! I'm sure you were able to get an NES Mini / SNES Mini just fine, so therefore, Nintendo is golden to you!
You say that, except that I named one Nintendo product that was under supplied for every year in the last decade..
And come on. They canceled production of the MUCH sought after NES classic, only to announce the SNES classic mere months later. That's as intentional as it gets.
@ProjectCafe Just use the ignore button, there's no point in writing long replies telling him to stop. If everyone ignores him and his comments he will probably get tired and will go away.
I think he's picking replies from an automatically-generated database. The only thing he ever says is "Yep." "OK." and "Keep that salt coming.". Not to mention the extensional use of emojis.
He also feels the need to reply to everybody.
Definitely a ten year old.
I managed to get one pre-ordered through Very.co.uk around half an hour ago. They are now sold out.
Uncharacteristic good fortune for me. (touch wood).
This is the internet. Nobody wants anyone to be happy.
If this is his only spare time, then I guarantee you that he has time for mobile games. Those things are fun.
And if he's an overworked 44 year old, he sure does speak like a ten year old. Maybe he needs more time to relax and gather himself after work before going online.
Of course, that isn't the case.
Go away, ten year old.
Ok but keep that salt coming 😭
@ProjectCafe "This is the internet. Nobody wants anyone to be happy." ahah! This is sad and true.
It's a strange time when consumers are angry about not being able to buy a novelty item...
Now, if you will excuse me I have to go and buy some caviar... WHAT? It is sold out??? How could they not meet the obviously super high demand?????
Seriously though this is just a prime example of a first world problem and not much more.
By the way, I don't think the "Nintendo could make much more money" argument really works here as that would imply that they can make a lot of money with this at all. Those classic minis probably make them a pocket change compared to their other products...
What exactly do we accuse them of doing anyway? Are we accusing them of not understanding that selling more means more profit? Seriously?
If you don't want to believe anything else, one thing is certain: They are not producing anything in a limited fashion without a good reason.
That doesn't make much sense though. You're going to have to be more specific with what it is you think Nintendo are trying to gain from all this.
What if it's neither?
I'm laughing at all this salt 😂
This is a Nintendo website. It's a Nintendo-related issue. Everything that ever gets discussed on here is 'first world problems', it's pointless even mentioning it.
"They are not producing anything in a limited fashion without a good reason."
Correction-what they think are good reasons. They're not infallible so they could actually be very bad reasons that they think are good.
It's one or the other. Or you can have both I suppose.
I choose none.
Or at least I choose a damn good explanation.
Well, let me know when you come up with an alternative explanation or a refutation of the existing detailed explanations already posted here. Until then, it's one or the other.
In some part of the world schools are off for their summer holidays. Just saying, might explain a few things........
I hear you.
People fail to realize that these systems are limited runs that primarily exist for brand restoration purposes, and secondarily for netting Nintendo a bit of safe income in a time of insecurity.
This means that the systems can't be allowed to "outstay their welcome". Unsold units wouldn't have been safe money, as well as it would devalue their brand. Attempting to "keep up with demand" would require stock tally and upkeep, while also devaluing the the individual titles in the long run. Nintendo wouldn't do that just to earn peanuts. All they need is the brand revival boost RIGHT NOW.
In the end, Nintendo are not "creating artificial shortages." They would stand to gain nothing from that, since all their products carry a firm MSRP. They are also not incompetent, as others would seem to believe. They are merely creating a limited run of something desirable that signals their brand, which is one of the oldest tricks in the book of the toy industry.
I hope you've been listening in.
You can call it "intentional scarcity" if you like. They don't want people to be angry with them. They don't want scalpers to have a happy day. They just want to produce a sufficiently conservative amount of units so that they KNOW they can sell them all.
I wonder if you have a salt lick since you like salt so much...
I recommend trying some caramel with that salt of yours, it's delicious.
You may as well open up a salt mine since you are such a salt hoarder.
Some potato chips with that salt?
How about sweat? Would you like some sweat? It has a high salt content.
What about salted sweated pretzels? Please have some, they'rrree GREAT!
Careful with all that salt, mate. You might get a heart attack. Or a stroke. Then we'll have to call you Salty Samson.
I wonder if you are a salty sailor, and live on a giant drifting saltberg... Inside the Salt Lake itself (Salt Lake City). You are probably captain of the S.S. Salt, or better known as the "Salt Salt Salt".
Your plan was probably to launch a giant aSalt on the members of Nintendo Life, thus launching the great salty NL backlash.
You probably live inside a salt castle, in which case it's a wonder you don't look like a mummy with all that skin-salt contact. You could use your special salt to make an anti-wrinkle cream and make millions. - Or are you salty that you never got around to doing that?
I'm sorry, I'm sorry. I'm just fooling around. Take my salty jokes with a salty grain of salt, because they're nothing but salty salt.
As a token of our salty friendship, I offer you this salty gift. Please saltily accept it.
Ok even I can admit that was good. Well played sir. 😮 Consider me humbled.
And I'm back 😂
I have been listening in. You've gone for both artificial scarcity ("limited runs that primarily exist for brand restoration purposes". They've chosen to sell less than they could. That's artificially creating a shortage) and incompetence ("Unsold units wouldn't have been safe money, as well as it would devalue their brand". In fact people not being able to buy these, like so many other products they make, is devaluing their brand right now).
I did say you could have both, to be fair.
I've had two falling outs with Nintendo and this is one of them. It's not really a huge deal, just more principle. I'm glad I didn't have my heart set on this, but it would have been cool to have. But my only opportunity was to pay $200 plus for this on Amazon. Forget that.
The second grievance is major.... I lost all my save data on my 3ds- i should be able to retrieve that stuff, but Nintendo doesn't let you unless your old 3ds is still working. Apparently it's the same situation with the Switch. Get with it Nintendo!!!!
I fully disagree with your assessments.
They are making safe money and strengthening their brand more than weakening it. Not incompetent.
And creating almost enough of something is not the same as deliberately creating a shortage.
i have nothing against the author.
it wasnt even towards him.
theres people here that have been waiting to take a shot at me for a long time now.
funny thing is they all end up incorrect.
but yer right im just a petty person.
@electrolite77 @Pod I'm going to have to agree with Pod on this one. The "Classic Mini" line is all about brand awareness. Somewhat restoration, but mostly awareness. After the EARLY Wii years, the Nintendo brand vanished without a trace, but more importantly, DURING the Wii years the Nintendo brand was absent. The public new the "Wii" not "Nintendo" . After the WiiU went down in flames, the return to the red logo of old was a signal they were moving back to bringing their old brand identity out of the white Wii ashes. Reminding the public about the heyday of "Nintendo" instead of "the Wii" is a big part of that, and the NES Mini was all about that.
They doubtfully made more than peanuts from it, but it put the NES back in the public mindshare. Even if they sold NONE of them, the appearance on things like Fallon to show it off in the US was accomplishing the goal.
I still believe doing an SNES mini right now is idiocy. I don't think they're doing it because they actually WANT to do SNES mini right now, they're doing it because they already committed within the past year to doing it as a brand hedge in case Switch bombed on launch. Switch of course didn't tank, is selling faster than the Wii did, and has it's own scarcity problem, but they already had the SNES mini in the pipeline in case of Switch disaster so they're stuck with making the best out of it. It'll get the brand out there, in connection with the good old days again, but they really didn't need it right now, and would probably have done better without it right now.
I have read a lot of complaints about how Nintendo is doing this.
What I have not seen much of is suggestions on how to do it.
My adviser in graduate school had a policy when he was in state government. You can come to me with a problem — but you better have a solution.
So let's have solutions.
The only one I can think of is to take orders (fully paid to limit the effectiveness of scalpers) and then produce. Even then, there would have to be a time or number limit on the production because the facility would have to be contracted to make the units.
It is doubtful, even at 80 USD/80 Euro/70 UKP, that this is much of a money maker for Nintendo. But it is great at raising awareness and interest — especially among 30-somethings and 40-somethings.
Also, one thing people miss (including Nintendo) is that when it does something (toys-to-life, retro consoles), there is a much higher demand than normal. In Toys-to-Life, Lego is flat, Skylanders are suspended and Disney Infinity is no more. In Retro Consoles, you can walk into stores and get last year's Atari and Genesis units (and maybe the one-off Colecovision and Intellivision units from two years ago). But if you aren't quick, you miss Amiibo and Minis.
You're right about the general "awareness" being more of a thing that restoration of brand value. I think what I tried to say was something along the lines of "restoring brand awareness".
I think a lot of decision making has been happening behind the scenes the past four months. One thing really might have been considering whether they needed to scrap the SNES mini and take a loss on the R&D for it. But more so than that, trying to see how they could still make it a winner, even if the Switch turned out to sell like hotcakes, as preorder numbers indicated.
So first they needed to see how people felt about Switch launching without Virtual Console, and even without a clear future plan for it.
Now third party titles have proven quite successful on Switch eShop, perhaps because people aren't spending their entire digital allowance on rebuying Mario World and Ocarina of Time.
This meant Nintendo are apparently considering an option where Virtual Console is an open boon to Nintendo online subscribers, and apparently won't launch until 2018.
And having made that decision in turn creates a grand window for the SNES mini this entire fall and holiday season, meaning they might actually decide, based on how quickly the early preorder lot sold out, to satisfy considerably more of the demand this time around than the case was with the NES mini.
But we'll have to see.
Same thing my parents said when I was born 😂
Nintendo should be ashamed they keep this crap up after the planet has openly said you need more stock.
@ProjectCafe - I don't think I've ever seen a more exhaustive list of things that are salted/things that contain salt. I think you listed everything on Earth and Hyrule that fits the category. Well done.
Why, thank you.
But I forgot instant noodles.
excellent article, it has summed up the situation well.
given what I been told about the 300k worldwide shipments limit, I dont think there is going to be much more if any at all on pre orders, unless nintendo make a significant shift in their existing plans.
thats what they should have done, accepted all preorders, make 29 sept the deadline for ordering, after that date no more orders.
That is fair to everyone. Even if some people get late, its better than getting nothing.
Yes, I am Trump 😂
@aesc what are the email addresses you used?
Of course, doing it that way would cut out retail partners, which also could be a problem.
Also, not sure where you got the 300k number. Forbes says 1.5M sales for NES mini classic worldwide.
@aesc ok yes that is the email I also found. I just sent my message there, similiarly along the lines of what you said. I couldn´t find an email for Nintendo USA or Japan. Presumably most business descisions are made in those two offices. But the idea of a collective letter or a thread about this anyway are great!
I've seen plenty of theories regarding their intent. What I'm critical of is the end result which is not positive for the brand. Whether it's a direct result of what they're doing or the unfortunate result of what they're doing, they're creating an image for themselves that is bad.
I don't have to look far on social media to see the ideal targets for this (adults, often lapsed gamers, often with kids primed to be introduced to a bit of classic Nintendo).
The difference in response depends on how clued up they are. "Oh look a SNES Mini, this looks great" inevitably followed by "This is (swear word) ridiculous, I can't buy one anywhere" or even worse "yeah it looks great but it's Nintendo, you won't be able to buy it. Don't bother" (Being the UK, I've seen others then link up to one of the Megadrive plug and plays). Whatever they think they're achieving isn't happening.
I should add, I've seen suggestions that Nintendo themselves feed scalpers in the same way the likes of Ticketmaster have been accused of selling straight to after-market ticket resellers.
@electrolite77 It may well be bad for the brand in some regards. It certainly frustrates me to no end. And I still thing doing SNES Mini WHILE Switch has shortages, right after NES Mini had shortages is a really really bad setup. BUT I'm not sure it's hurting the brand all that much, and I wouldn't say they're not acheaving whatever they thing they're achieving. They create buzz, they make x quantity of product, they sell x quantity of product, with demand for y quantity of product. I'm pretty sure what they think they're achieving is being very nicely achieved, and we're not seeing signs of long term damage from it.
We may not like it, and it may seem crazy on the outside, but inside Nintendo, they're meeting or exceeding their goals. I don't think they're walking away with any regrets unless there's a sudden backlash that their made quantities STOP selling.
@mike_intv 300k was given to me by a game uk manager, it may have been rubbish, but I am just passing on what I got told.
They dont need to cut out retailers to accept all pre orders. They just tell retailers they will fulfill any orders they take before 29 sept.
I would just suggest to pirate snes roms clearly Nintendo doesnt want your money and smart phones have nice emulators these days.
@Grandpa_Pixel the criticism to nintendo is deserved, this site is the only one that has had the guts to shame nintendo, this article is the voice for all those who couldnt preorder but wanted to. I managed to get one from a dutch retailer earlier, but only thanks to help on here from others, it looks like the uk is dead and buried now for orders all in a matter of minutes.
@Action51 Nintendo's nostalgia products generate more interest from non-gamers and lapsed gamers than their current products.
If the hardcore gamers can't even get one, then they will never realize their full sales potential. The news should be that they're flying off the shelves not that they literally never reached the shelves. That is what's damaging to the brand.
@Mainsaile Exactly. Add to that the fact that any non-hardcore gamer that want one (cheap way to have tons of games in one place) will be quickly disappointed for being unable to buy one. That hurts the brand even more.
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