Well, it's happening, a 'Preview Trailer' of the Nintendo NX is just hours away at the time of writing. It's the latest step in Nintendo's unconventional approach with the system, in which it's remained silent and elusive for longer than expected.
All that's truly known so far is that Nintendo's Japanese Twitter account has described it as a three minute video. We'll be writing about what we hope to see, but first we thought it'd be fun to remind ourselves of how Nintendo revealed past-gen systems. Mostly through live E3 press conferences, with a Nintendo Direct trailer thrown in, we've seen a variety of approaches over the years.
We've gone back as far as viewable videos allow, so let's get to it.
GameCube
This one is going a long way back, to the demonstration of the GameCube at E3 2001. It's funny to see how scruffy E3 was back then, a far cry from the enormous theatres and giant screens of today. Satoru Iwata left Shigeru Miyamoto to take the lead, and a very young Bill Trinen came on stage with a haircut that was classic '90s, never mind 2001. Super Smash Bros. Melee made a good start, though introducing Luigi's Mansion as the 'new Mario' was perhaps a mistake...
DS
Part of the E3 2004 press conference perhaps best known for the feverish reaction to the reveal of The Legend of Zelda: Twilight Princess, a prototype of the DS which wasn't too far from it's final form factor was plucked from Reggie Fils-Aime's jacket pocket and shown to the world. It's easy to forget now, but at the time it was an innovative, fascinating device, as few would have anticipated a clamshell design and a touch screen. In a reflection of the times Wi-Fi support was a big deal, and Nintendo knew how to get fans excited by showing what would ultimately be Metroid Prime: Hunters.
This video isn't perfect (with some bizarre edits), but gives a flavour of the reveal.
Wii
Nintendo went very early with the reveal of the Wii, initially unveiling it simply as the 'Revolution' at E3 2005. It was a bold move, though the prototype shown by Satoru Iwata was pretty much what came to stores. The idea was innovative, with motion controls naturally at the heart of the message; Satoru Iwata also made a big play with the Virtual Console and backward compatibility, with the former being a revolutionary (geddit?) approach at the time.
Across both videos below you can see the concept trailer and part of Satoru Iwata's speech.
3DS
E3 2010 saw Nintendo, once again, go for a large-scale live conference at E3, and that year was arguably one of the company's best. The 3DS was shown to the world (having been partially revealed in a dull investor's note) over the course of about 20 minutes. Reggie Fils-Aime set the scene for 3D to be a key focus, and then Satoru Iwata arrived on stage to talk in detail about the devices capabilities. A quirky trailer featured, along with talking heads praising the system, and at the end there was the odd spectacle of dozens of women emerging and walking into the audience with 3DS demo units tied to them.
It was a bombastic reveal, in terms of its tone, that reflected Nintendo's long run of success in the Wii / DS generation. It starts at the 49 minute mark below, though the video should autoplay at the right point.
Wii U
At E3 2011, this perhaps qualifies as one of Nintendo's poorer efforts. Similar in approach to the 3DS unveiling, it began with Reggie Fils-Aime finding as many words starting with U as possible, before unveiling a concept trailer. The reveal went into plenty of detail and showed some game projects, but is perhaps best-known for the infamous EA 'unprecedented partnership' section, and then for the fact that the presentation left some confused. The branding and messaging made some believe it was an iteration on Wii rather than an all-new system, prompting plenty of bafflement in conversations online.
It starts at around the 40 minute mark tomorrow.
New Nintendo 3DS
The New Nintendo 3DS reveal trailer is perhaps closest to what we'll get with NX. Originally dropped out of the blue into a Japan-only Nintendo Direct, below you can see the localised version that came to the West. Perhaps to be expected for a mid-generation iteration, it nevertheless focused on slick 360 views, showcasing features and succinctly demonstrating what the system's all about. With the expected three minute runtime for the NX Preview Trailer, something similar (but likely with a more formal introduction) seems possible.
Nintendo's days of scripted live press events have been gone for some time, so plenty of these reveals represent a bygone age. It'll be interesting to see the approach of the NX preview trailer, and how successfully it conveys the system's concept.
Comments 21
Awesome feature, Tom!
I'm thinking that the reveal is going to be along the same lines as the New 3DS reveal ... not really enough time to fan the flames of a new way to play but I'm hyped for 3pm either way!
I'm with @A01 on this one. It was amazing how he announced the Virtual Console.
"Oh, by the way, this is not just backwards compatible with the Wii, but also every other console as well, you'll have to buy the games digitally, but there you have it, you can have Excitebike and Super Mario World on the same console as Super Mario Galaxy, k thx bye". Classic.
Too bad the EarthBound announcement was a damnable lie back thenMacaulay Culkins net worth has left me speechless.
I loved the 3ds xl reveal with nsmb2, was very simple and clever in the dark, ordinary 3ds playing Mario, then beside it the xl screen lights up with Mario beside it the a light shines on the full 3ds xl. I thought it was great
I was hoping you'd do a piece like this. Great article. Can't watch the vids right now but I remember most of the main bits.
He's hoping the NX reveal throws a little of the cheeky Japanese wackiness they can pull off on occasion.
I remember the goosebumps at the E3 2004 Twilight Princess trailer.
Today's reveal will either be a software showreel or a player montage similar to the Wii one where the camera represents the TV.
The Wii reveal was the best. It was sudden, unexpected, and fun, which the Wii U reveal had none of. Hopefully they learned their lesson? Also, who else is hoping for a variety of colors to choose from with the NX? It doesn't have to be a professional, boring color to be eye catching.
I think this new approach makes sense. Why splurge the cash on a reveal when it's better to use it to advertise closer to release?
Plenty of crazy and memorable times with Nintendo and that should only continue with tomorrow's preview of what they've got next for the gaming world
So many chills watching some of these. Really solidifies just how much Iwata was an all-important presence at Nintendo, not that it wasn't already clear to begin with. That SSBM reveal - goosebumps!!
3 more hours to go
Where's the Wii U Zapper?! I want to play Link's Crossbow Training in HD, dammit!
Aw snap, those people watching the SSB Melee review had NO clue what had just begun xD
The Wii was the best, even though I saw the reveal a day or so after.
It blew me away. Something totally new and unexpected.
I never saw it coming.
I expected more comments about Bill Trinen's hair in 2001.
@ThomasBW84 Sorry, but the Wii U is sorely missing a remake of one of the best Zelda games ever made!
@samuelvictor They annoy the heck outta me too.
Wow, they unveiled the concept of the Wii U awfully. Good thing the Switch was nowhere near the level of confusion in that presentation. This is going to be fantastic. I can smells it.
@Fandabidozi hahahaha this has got to be the funniest comment I've ever seen. Hats off to you sir! I can't quit reading it! And I'm not being sarcastic that is legit funny!
@BoshiBoy
Thanks. 😊
@samuelvictor
I was reading The Guardian when I got your notification. Spooky! 👻
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