Earlier in the week we reported on Nintendo's soaring share value, which actually had one day (Wednesday) where it then dipped ever so slightly. The close of the week has seen further increases, however, with Friday trading in Tokyo bringing another near 10% increase to close on 27,780 Yen - the power of Pokémon GO at work.
To provide some contrast look at the following graphs (via Bloomberg), which show the past month of Nintendo's share value, the past year and then the past five years. In the final graph in particular you can see the impact of the Nintendo / DeNA announcement in early 2015 taking the share value to highs not seen since the Wii / DS era. Tellingly, the current value is easily the highest Nintendo's shares have enjoyed in the last five years.
Bloomberg is also reporting that the frenzy in Nintendo shares also broke the record for volume traded, with "more than 53 million shares exchanging hands over the past week".
It's a truly extraordinary sequence, highlighting the impact of Pokémon GO. It's possible that the announcement of the Nintendo Entertainment System: NES Classic Edition (Nintendo Classic Mini: Nintendo Entertainment System in Europe) also contributed to the boost in Friday trading in Tokyo.
Its definitely a case of victory lattes for everyone at Nintendo, with the Niantic app providing a breathtaking boost at a key time for the company.
[source bloomberg.com, via bloomberg.com]
Comments 29
If they want a further increase then TELL US ABOUT THE NX!!!
.....or that could have a bad opposite reaction as well....
@BensonUii I could use a 350$ docking station......sure why not as long as it says Nintendo on it somewhere right?!
Hope they're using this extra cash for some major R and d while they can.
>Nintendo shares soars with the success of a mobile cashgrab and amputee nostalgiabait microconsole
>not because people want to buy, play and have fun with actual Nintendo hardware and games
Gaming is truly dead
@hepgius - NL has clear rules about profanity. You've breached them twice in three days. Please refrain from using any more profanity, else we may have to take further steps to stop it happening... - thanks.
@hepgius Mmmh. Making fun of the disabled now? Classy.
Pokémon Go is just an option among others. If you are not interested, just GO play something else. No need to come here just for that kind of comment.
@hepgius To be fair, assuming Pokémon Go nets $1 billion a year in revenue, and Nintendo gets 30% of it (both conservative estimates), here's what the new revenue stream equals:
~35 million figure-type amiibo
~8 million first-party home console games
~15 million first-party handheld console games
~1.5 million Wii U units
~2.5 million 3DS units
I'm taking into account that retail distributors take a cut of the sale price.
@hepgius Have you seen NLife's video on why the game is so popular? People want this.
And I thought it was going to flop.
@LegendOfPokemon People are generally stupid
@TheWPCTraveler so?
@Kroko excuse me, making fun of what? it's not a matter of playing something else, if I see my favourite hobby going downhill I won't stand for it
@Spoony_Tech @BensonUii I thought the NES Mini was the NX?
NX as a "docking station" probably isn't all that far-fetched though. I still don't think Ninteod would dare enter the mobile phone space, I really don't see what they would have to gain by doing so, Amazon failed at it, Blackberry is barely a thing now, MS isn't doing so hot, why make a mobile phone where kids can get into trouble? Wii U doesn't even have HBO Go, Nintneod is going to try and market a cellphone to kids? It took 3D out of the 2DS so kids eyes wouldn't get screwed up. And adults already have business phones. No phone.
That said, a tablet w/ a cell phone data plan, well that's a possibility. I don't think that will happen either, parents don't want to worry about kids data plan bills, but I'd say it's much more likely than a phone, you would need a data plan for the NX port of Pokemon Go. Maybe 3DSNX has data, 2DSNX doesn't?
So anyway, tablet w/ a Circle Pad Pro or just a NX Away, if they play games thru a NX Home, well then for most people the NX Home will be treated as a docking station. NX Home will only be $299, or $249 though, not $349, you don't need $349 if the NX doesn't have the handheld part.
My local news channel had a segment on the NES Mini (that's what I'm calling it) opening w/ "A blast from the past". Whenever you can open w/ that line you're probably doing ok. Anchorwoman seemed very excited. And of course there was a different segment on Pokemon Go, but the NES segment was longer, even appearing on the scroll at the bottom.
I'm going to say this latest spike has more to do w/ the NES Mini than Go.
@hepgius I'm speaking from the perspective of the investor.
Their first true mobile effort will, when all is said and done, rake in more money than any single Wii U or 3DS game. (Mario Kart 8 is at 7.5 million sold with bundles, and Pokémon X/Y is at 14.7 million.)
While the investor response to the success of Pokémon Go has been nothing short of irrational, it does give Nintendo much-needed brand exposure and has the potential to bring new fans into the fold. Consider the following numbers:
Pokémon Go install base (USA) - 21+ million
Nintendo 3DS install base (USA+) - <19.76 million
Nintendo Wii U install base (USA+) - <6.20 million
And, there's at least a bit of good news for fans of Nintendo hardware here.
Alongside an uptick in 3DS software and hardware sales (Wii U has been left to die), there's also a large upside possible for those waiting the NX out.
There's also how future Nintendo mobile releases may end up capitalizing on the strong points of mobile hardware, but I don't count on it considering DeNA is involved.
@hepgius
1) Get off your high horse. Such disdainful condescension merely conveys an almost poisonous level of insecurity. Generalizations tend to come full circle...
2) Businesses need to make money. Call it a 'cashgrab' if you want, but if they make something that makes them a lot of money in fair business (which lots of people want to buy), then it's fair game and hardly worthy of such flippant categorization.
3) Nintendo haven't left the console market AT ALL. In the interim between their home consoles and while they work away at the inevitable NX, a game for mobile devices was released to appeal to those who regularly use apps on their phones and it took off like wildfire. Why this should upset you so dearly for you to suggest that Nintendo's only success should come from the hardware related content is anyone's guess. Pokémon GO is ONE game released in a medium you aren't excited about, amidst CLEAR plans for huge new hardware gaming incentives in 2017 and beyond.
If Pokemon GO / the mini NES wasn't successful, you would probably deem it a waste of resources. Now it IS successful, you appear to deem it a signal for a disastrous change in direction. So, Nintendo are in a catch 22 situation where they aren't allowed to do anything other than make modern hardware centric gaming experiences, for fear of being wasteful or wrongly aligned. What a wonderfully cynical and malformed judgement.
Nice!!
Pokemon Go is a Nintendo miracle. I remember seeing people playing Candy Crush and thinking what if... what if someday a Nintendo game will be that popular... that crazy... and here, it happened. And more...
Pokemon Go is certainly making up for the Wii U's Losses.
I knew this was going to happen. The lesson here? Always buy Nintendo stocks while they're cheap, Nintendo really like comebacks.
@rjejr I was just commenting somewhere else about the momentum for Nintendo Pokemon GO and now NES mini are causing.
You think it will translate to bigger mass market interest in the NX in March? The NES mini during holidays seems like the perfect timing to me. It drums up positive feelings for Nintendo at just the right time. There's also the Animal Crossing mobile app which is bound to be boosted by the Pokemon GO success out of curiosity alone. (Fire Emblem seems less mass market oriented from the get go).
One fly in the ointment here is that miitomo seems entirely disconnected from Pokemon GO right now. Technically it's to be expected (Nintendo is only 33% owner of Pokemon Company) but that oughta be rectified with signed agreements and contracts immediately. Your trainer should have the option of looking like your Mii, your captured pokemon should appear in Miitomo, etc.
@hepgius How is the resurgence of the NES, Nintendo's first big home console success — some might argue Nintendo's BEST console — in ANY way not "having fun with actual Nintendo hardware"?
@aaronsullivan "You think it will translate to bigger mass market interest in the NX in March?"
Well it might, but as I just replied to kirk, we dont' know what the #$%%$$##@ NX is. If it's a $199 Home it sells, if it has a $199 Away in Nov that will sell, if it's a $349 Wii U 2 it won't sell, as much as I would prefer both in 1 box it just doens't work economically for me.
And as I've been commenting all morning, I thought last July NX basically WAS the NES Mini, so I do expect the Mini to sell well and be a plus for NX in March. How much of a plus is up ultimatley up to NX, bu tit will be a plus.
Miitomo, what's that?
All thanks to Gamefreak and Pokemon Company! Certainly nothing to do with Nintendo themselves.
Nintendo is one of the most reliable companies ever. Even when people said it was doomed, Nintendo still had loads and loads of money in the bank.
So yeh, it`s "Terrible" Nintendo is making this much money, OMG, they`ll surely go bankrupt lol
NintendoLife is setting it's own records: about forty-one articles and counting related to one topic, Pokemon Go.
Yet, despite such desperate efforts to cover Pokemon Go, the recent record on comments and views has been set by the surprise announcement of the NES Mini: 895 comments and counting, between the four NES Mini articles.
Funny how bringing back something old has drawn perhaps more attention among Nintendo fans than something new.
This is why they're getting into mobile games. Diversification and profit.
I can vision Nintendo releasing to NX an open world sandbox GTA style game which is majority unlocked, but to play and complete certain missions/quests you'll need to have a particular amiibo.
Or Nintendo is going to capitalise on the success of Pokemon Go and the open world sandbox game is going to be Pokemon related.
@PlywoodStick Interesting point. Wonder how different things would have been if they didn't use Gen 1 pokemon. Perhaps it's like Force Awakens' case of being a new hope; it's the creator's use of intertexuality to draw the audience in and show that it's in good hands.
People I know are saying you gotta play this game. I have the same reply. Couldn't get into Pokemon back in the late 90's and I haven't cared about it since. With that said, I'm so happy for Nintendo these days. First Zelda wins best game from near everybody who followed the show. The huge success of this game. The profits. The surprise NES announcement met with damn near unanimous praise. So much positive vibes as we continue to get closer to the NX reveal. I don't think I've ever been so excited to see what Nintendo has in store for us.
@Freeon-Leon and so does the stockmarket n.n
@whodatninja actually, Niantic labs has Nintendo as a share holder, they have a 20 million option (with a 10 million extra if they want to.) Niantic is like NintendoXGoogle as they can do AR and R&D that tech...
it might've come from Google and Nintendo being worried about Apple... and they both are in synchronicity in terms of innovation.
@outsider83 basically years of soul searching is finally bearing fruit... Nintendo going Nes makes me think of BOTW as well (considering every Zelda project since SS was to prepare Zelda team for the debut of BOTW.) plus, NES was where Nintendo built its empire... so it stands to reason that Nintendo is retooling the NX to stand for the past and the modern era of Nintendo... this is so exciting. much more than a Scorpio (any PC with a 9TF 1080 will tell you that.)
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