Nintendo has been making some interesting moves in its efforts to promote its games and systems to young gamers, and it's an area we've argued can see further improvement.
Play Nintendo in North America has been strong in this respect with an impressive website that's full of activities, while the related YouTube channel has had decent moments but been a tad inconsistent. It looks like the latter could be in for an improvement, though, with the first episode of The Play Nintendo Show now airing; hopefully it'll be a regular show.
Episode one promotes New Super Mario Bros. 2, fitting in with Nintendo of America's current push for 'evergreen' 3DS games. It does target relatively young gamers, so host Andrew is rather bouncy and enthusiastic, while he has a Piranha Plant sidekick called Izzy. NoA President Reggie Fils-Aime also makes a cameo - sort of.
Check it out below.
I want Daisy tips in Mario and Sonic Rio 2016 equestrian, cause she has low horse handling.
The hosts cute.
It could be the most entertaining thing in the Solar System (which it is not), and I still couldn't shake off that feel of just watching a commercial.
Meanwhile, Nintendo keeps flagging Youtube videos of genuine youtubers promoting their games for free. Go figure.
It's certainly... something?
Also, NSMB2 was pretty bland.
Oh well, "A" for Aeffort.
I think that this a great service, as well as a great business strategy, for Nintendo. By introducing Reggie's face to a younger generation of fans, we can ensure a healthy economy of memes for years to come.
lol. That was funny. I actually laughed at a few of the jokes.
Izzy is my favorite. He's a classy plant.
btw, my favorite power ups are:
5) Invincibility Star - a lot of Mario games
4) Catsuit from Mario 3d World
3) Trophy Assist in Smash Bros
2) Blue Shell with Mario Kart
1) 1-up mushroom - does this count as a power-up?
If you found this cringe-worthy then you're probably not in the targeted demographic for this.
It's no different than a Disney Jr. show
"Bland" sums up NSMB2 pretty well. That´s what happens when you recycle landscapes, music and enemies over and over again.
I don't think I function at this speed. Non-target-demographic-style frown. : (
Why do Nintendo act like Reggie is someone we want to see? I've no time for him anymore after all his BS over the years.
...Video scares me...also, why NSMB2? Game is boring-ish. TwT
It's very important for the big N to target the next generation of gamers. I love that little kids today still adore Mario along with 2 generations before.
@-Red- Hehe A bit
What did I just watch?
Reggie used to be cool. I remember when he first came out and he was all "I'm about taking names and kicking a**".
But Nintendo Tree House has sort of killed all of his thunder.
(o_O ) Now, no one cares.
Pretty on-point for Nintendo. It's not exactly what I'd enjoy but this is the kind of youtuber video that's popular with children, which PlayNintendo is about.
Not bad. About the same level of humor for shows that were on when I was a kid.
@Utena-mobile Yes he was cool when he first came on the scene. Definitely not anymore, his mask has well and truly slipped.
This was the definition of cringey. Can't Nintendo advertise their games in a way that doesn't dumb down to children and can appeal to older demographics as well?
That was cute, looks like something I could love to watch when I was younger. I thought Reggies favorite was AC new leaf, but ok.
And I have to dissagree with "The gold standard in gaming" I get the joke, but I can't say its the best anything.
that face is way too happy XD
Izzy is the best plant.
Wasn't the music they played during the New Super Mario Bros 2 "trailer" from Kirby's Epic Yarn?
Well, I loved how they used Fur Elise.
You'd think they would choose something more current or something where they could share tips and strategies like Fire Emblem etc.
Oh my goodness ahaha... CRINGE
I'm definitely not in the demographic..
It's not bad, except it tends to feel a bit phoney when someone delivers opinions that aren't their own.
Yeah this really isn't aimed at me so I won't complain about how awful I find it.
I will complain that is 100% Mario though. The set is all Mario. The sidekick is from Mario. The only game covered was Mario (from 4 years ago!!) Even the logo is Mario font.
Nintendo, one of the reasons so many ignore you these days is because they think all you are is Mario. Stop perpetuating that!
It's definitely aimed towards children. I'm sure if I was the age to watch Disney Channel I would've enjoyed this type of thing. The puppet is cool looking!
And the criticism of it being "a big ad" is true, but, then again, so is E3, and plenty of grown adults still watch that nonsense.
Tom Waits as a Piranha Plant? Kids today don't know how lucky they are!
Izzy Vs Oscar the grouch!
Sidenote: Why is it that most youtubers these days set the thumbnail as either a silly face, or screaming into something, in either case, having their mouths open? Am I the only one bothered by this?
@nab1 Because, what else are the little kids gonna click on?
Frankly, this looks like a good way to get kids to play Nintendo (No pun intended). Just wish they advertised something not Mario. One word for him these days: overrated.
Is this approach for kids still humorous? This seriously reminds me of the Bill Nye days — I'm guessing that style didn't end in the 90s?
"You're running along, you're filling up your P-meter...."
Sounds like someone is trying to locate the nearest restroom.
Calling Reggie president of Nintendo is like calling Obama ruler of the planet. I guess they thought it'd be too complicated for kids to understand if he said "Reggie, president of Nintendo of America." It's a shame most of these kids the video is aimed at will probably never know Iwata's legacy. (Kimishima needs time to prove himself before I acknowledge him as the new president.)
That was actually pretty funny, and I'm way too old to find stuff like that funny.
not a single line from this guy feels natural , god
Trying a little hard.
@GrailUK Tom Waits is not a singer. He sounds like a bag of cats. I remember hearing one of his songs before and it was puke, nearly killed me it was that bad.
@bogofet I'm not joking. It was so bad it was funny. I'd never heard of him before then. An ex-girlfriend of mine put it on for a laugh. He sounded like an old, drunk man slurring speech. It wasn't singing and I had no idea what he was saying. It left quite the bad impression. I'm laughing at it now just thinking about it. I only wish I knew what the "song" was called.
Guy has super white teeth.
This much cheese can't be good for you...
Huh, they got the guy back from the Mario Kart videos. Does anyone else really miss Gary and Allison? And heck, maybe even Dark Gary?
Well, that was... something?
It's like I've been zapped into the 90s again... dark times, those 90s.
Yeah, definitely for kids.
@3dsgeek333 - You take that back! The 90s were the best time to be alive! (IMO at least, wish I could go back)
Just awfull 😩
@SLIGEACH_EIRE Your right...he is no Justin Beiber.
Quite interesting. Too bad for some people who think NSMB2 3DS is too boring. I admit it quite boring also for me (Repeated titles) but at least it's a Basic platform games. For veteran players, maybe kinda boring but for new young generations, they don't even know about that. The presentation was quite good, i didn't feel any kind of weird things.
Featuring Reggie's face on the screen like that almost made me vomit.
Here's hoping New Super Mario Bros. 3 will have an unlockable editor feature.
Does anybody here think it would be just a little better if it were a quirky female host? ...or is it just me?
Wow, that was just so stupid! Does anyone over the age of 10 actually find those kinds over-the-top juvenile antics funny?
YES, BRING BACK GARY AND ALLISON! They are the reason I bought an aqua blue 3DS and not a black one! They are why I bought Mario Kart 7!
OMG, BRING BACK 2011! NINTENDO WEEK MUST BE REVIVED!
In other news, my comment for this article is:
Ew. Too hyper-active, too sugary, too in your face, too kid-ish.
I'm absolutely sure nobody does. Unless they're extremely immature and their brain is a long ways away from finishing development. Otherwise, I'm sure nobody does. No real adult, anyway.
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