Teddy Together, somewhat unintentionally, was a wonderful announcement to brighten our Tuesday here at Nintendo Life. Randomly and out of the blue Nintendo of Europe announced the overtly cute kids game for a 1st July release; our reaction was to stare unblinkingly and then tease it repeatedly in private conversations.
Some of the replies to the announcement tweets were rather funny, too, and below are some that are suitable for a daytime audience.
Despite the jokes, however, this announcement is actually a welcome one. Nintendo needs to focus on a variety of areas to ensure future success, and games like this are part of that; by localising a game that's been out in Japan for a while, Nintendo is showing that the 3DS (moreso the 2DS in this case) has appealing software for young children or those that simply want a cuteness overload. That's a positive, as the broader the company's audience the better, not to mention the plus points games like this earn from the parents that buy them.
So while we joked privately we played it straight in our news article, because this is a game with a place on the market. The problem is that it represents poor messaging for Nintendo, opening itself up to teasing and jokes at its expense, while exacerbating the 'Nintendo is for kids' perspective that some use as a weapon against it. Nintendo's social media in Europe, taking Twitter as the case here, is typically full of information and occasionally witty tweets around a variety of games targeting a gaming audience. Looking at recent weeks games like Hyrule Warriors Legends, Star Fox Zero, Fire Emblem Fates and Minecraft: Wii U Edition have featured. The latter in particular is a title with a lot of young gamers as fans, but the point is that the messaging is also relevant to older gamers of various types. Then Teddy Together comes along, out of nowhere.
That announcement, and the reaction to it, reminded us of a small bugbear (sorry) we've had for a while - Nintendo is the gaming company that has the best shot of dominating the kids / children space, but can't figure out how to fully go after that audience. When the company went big with NES in the '80s it simply happened that it triggered a young generation of gamers, but it still - at times - struggles to break its one-size-fits-all approach to marketing in the modern era. There have, however, been improvements over the past few years.
Nintendo of America, for its part, has made positive moves. Play Nintendo began, if memory serves, as an initiative promoted at E3, and the website is full of guides, videos, downloadable bits-and-bobs (including a papercraft Arwing) and more besides. It even has a Parents section. There's a moderately successful YouTube channel, too, though it's arguably too erratic and inconsistent in its content. Weeks can pass without a new video, and certain series and concepts get a few episodes before being ditched. Well known Nintendo employees like Krysta and JC have popped up on the channel occasionally, too, but unlike 'Nintendo Minute' there's no cohesive and regular content to keep children and parents checking in. Play Nintendo also doesn't seem to have its own Twitter account, meanwhile, so the all-encompassing 'Nintendo' account deals with North America in full.
In Europe the messaging is even more lacking when targeting the younger audience. As we've seen with Teddy Together it's left to the main accounts to promote these kinds of games. Nintendo UK has tried to make a success of a 'Nintendo Girls Club' YouTube account, but it's now been dormant for over two months. It always seemed to miss the mark, frankly, and we know savvy young Nintendo gamers that are supposedly part of the target audience who didn't think much of the videos on offer. It's the sort of channel and content produced by those that don't actually know any young gamers, arguably - this writer (for one) wouldn't do much better, but then wouldn't attempt the task in the first place.
As with Play Nintendo though, it's not all bad. In both Europe and North America (often the former) there are rather enjoyable franchise-specific accounts to be found on the likes of Twitter, Facebook, Tumblr and Instagram. Some examples cover Super Smash Bros., Splatoon, The Legend of Zelda, Animal Crossing and Pokémon. These all show that Nintendo's aware of the need to target and focus its messaging.
A broader and more consistent roll-out of Play Nintendo is perhaps a way forward, as it's a name that promises fun for youngsters without being patronising. If it was given more of its own social channels and consistent video output to join the impressive website it could be the perfect destination for reveals targeting much younger gamers, along with content designed to promote broader titles to that audience. Equivalents in Europe - as Play Nintendo is a Nintendo of America project - would also be great to see.
Ultimately, getting the right messages to the right consumers should be a priority for any company, especially so for Nintendo. The big N, through its approach to hardware and software, targets ages 4 to 90, essentially, and at times flinging out announcements on generic channels simply leads to replies and comments that aren't particularly good publicity. Releases like Teddy Together are a great idea, but there must be better ways to promote it to those interested without inviting incessant teasing.
If Nintendo is going to target such broad demographics in its quest to deliver fun gaming for everyone, it should at least get its messaging on point. The children's market, in particular, could certainly be even more lucrative if Nintendo ups the ante and gets the youngest generation excited about its games. With Play Nintendo as a foundation the company can go much further.
Not my cup of tea but it's not meant to be. Good luck to those who do like it though.
And how come it's acceptable for that bear to parade around completely naked but Tokyo Mirage Sessions #FE is censored?
My son tells me daily: kids don't care about Nintendo.
If Nintendo were targeted towards kids, they'd have a lot more mobile games.
I'm at my job, but I would totally dress up as a teddy bear like Smithers, and play Teddy Together. it's s0o0o0o0o hot outside, or is it just me? : P
What kids are Nintendo targeting this at exactly? Im pretty sure most kids today are either playing on their mobiles, tablets or games like COD.
This Talking Point is great, and speaks to my talking points on Nintendo in general and not just with their marketing. They simply have lost touch, largely, with the modern gamer; their target audience.
Their ways have no rhyme or reason, no patterns and no trends. They will never revisit a crazy successful idea or thing. They will continue to stay the course with an idea or thing that is blatantly struggling or worse, a failure. Or maybe they'll keep something pretty cool along for a while only to (without any transparency whatsoever) just can it.
I truly don't understand the Nintendo of today. The company almost seems as if they're throwing darts against the wall and seeing what sticks, but making sure to not ruffle the conservative feathers of NCL too much in doing so.
Bring back the Nintendo of the 90s, please.
@FragRed bingo. I don't think Nintendo even knows who they're targeting anymore. In general.
Thomas nailed it in the article; a 'one size fits all' approach. And it's not fitting anyone. Anyone except the die hards.
@gatorboi352 Not for us...move along. (However, there are a truck load of women I know would love this!)
@gatorboi352 Yeah, kids care more about Call of Duty and Grand Theft Auto than games that they can actually buy themselves. Nintendo's more popular among university students who want to reclaim their childhood. Nintendo needs to appeal to these people by releasing games like Super Mario Sunshine 2.
If Nintendo wants to reach young gamers, they need to bring pretty much everything to mobile. Kids love their tablets. Five mobile apps in three years — with at least two not really aimed at kids — isn't going to cut it.
Teddy Together is aimed at 3 year olds. And there's the problem. How many parents would be willing to shell out £100 for a dedicated console for a 3 year old? Giving the kids your old mobile phone when you upgrade costs you nothing, so you don't much care when they get it covered in jam/bury it in the kitty litter/chuck it in loo. So if this game is going to reach its target demographic, said demographic is going to need a parent or other family member with the £££s to buy them a new console, or an old console as a hand-me-down.
And then you have the same problems I've had with small kids and tech gear, beyond the jam covering/kitty litter issues - they are often just too young to be able to use the system, and therefore play the game, by themselves, even with a lot of help from mum. By the time they have the necessary fine motor skills, the game is too young for them. Both my kids have had those educational laptop toys that are meant to help them with reading, spelling and maths, both of them were unable to use the system with any success until the games were far too easy.
Nintendo would do better to bring Club Pokemon to Android - my 6 year old daughter would love this, but it's still only available for iOS.
As long as kids can get GTA, Halo, Call of Duty, Witcher, etc, why would they want to play age appropriate games?
Um....we still get kids who adore Pokemon, Kirby and Mario....remember?
I think it's cool. Nintendo already has a quality franchise for girls, why not young kids?
"Nintendo's more popular among university students who want to reclaim their childhood."
Even this is becoming untrue any more. The people that are in college today were young in the early 2000s, a time that Nintendo's popularity was severely declining vs. the days of the 90s such as when I was a child.
Many of Nintendo's core defenders any more are in their 30s and 40s.
How powerful is Mario's brand power today compared to what it was 15-20 years ago? I'd argue not as great, and I thought this would change thanks to Mario Maker alone.
But the fate of the Wii U has doomed that amazing title into near obscurity among the mainstream. The (justified) media backlash towards Nintendo ninja-removing user uploaded levels only hurt perceptions of Nintendo even greater.
When Nintendo will target me? Gamer in middle 30s?
@arnoldlayne83 Bayonetta & Devil's Third. Sorry if the 2nd one sucked. There, taken care of /wipes hands like they did
@CTMike How do you fare with this considering you play Nintendo games yourself?
I can't bare to play this game!
On the contrary, I think Nintendo is marketing to kids TOO MUCH nowadays. But points for the Simpsons pic! (which children definitely won't get)
@gatorboi352 Do you have actual evidence or are you calling assumptions facts? It seems to be the latter
It felt like more trolling than people being excited over this. But it doesn't seem childish enough to get the dreaded eC rating.
Agreed!! So good to see "something for everyone" I can't stand Fire emblem but I'm so happy it was released, for all the people that love it. Kids will love this...It looks so sweet. We all are different. I hope it's a hit ☺
Most kids are on smartphones and tablets these days.
@arnoldlayne83 I know right...
Bring back Nintendo Week from the original Wii! I thought that show was very kid-friendly
@TheDavyStar don't get me wrong, my son and daughter LOVE Nintendo stuff, especially my son but he's a minority. There was a bit of interest when the Splatoon marketing campaign popped up but beyond that he says none of his friends/peers care at all.
And their love of the games is due to exposure, not Nintendo's marketing (that's useless, as we all know).
Well, it's a problem. Games like this one abound on mobile devices and kids do, indeed, eat them up. I hope this one is better than the mobile versions which are mostly empty drivel.
My family loves Nintendo games on the big screen but we have other mobile devices and the 3DS is just barely every played due to so many deficiencies in comparison.
is..is this becoming a meme
Nintendo should target kids... but not JUST kids.
I know what the article is trying to say. Nintendo should target kids, but what about games like Tokyo Mirage Sessions? That was obviously not for kids, yet Nintendo tried marketing the game towards them. Nintendo has to cater to adults, teens, and kids, as we all know not everyone that plays Nintendo is a kid.
@SLIGEACH_EIRE Because he/she has no vagina bone
@MysteryAozz Retweet for dat boi!
Kids only moved onto iOS/android games because Nintendo quit releasing kid games years ago. Now that the profits are so bad by cutting out their target demographic, they are trying desperately to bring those kids back with games like this. I hope it works, honestly. Another large demographic they turned away was female gamers when they quit releasing games for us (casual games, fashion games, cute stuff, etc). Hoping they are learning something there too, and they must be since they finally decided North America could get the new Style Savvy game, nearly a year after the European release of it.
my 3-yr-old likes the peppa pig ds game on my 3ds - I might be interested in a digital download of this when it comes out, if it's any good. I've tried her on games on the tablet, but the onscreen android back home menu buttons always ruin things if the ads don't. I wonder how much it'll cost...
This isn't really a Nintendo developed game to begin with; it's Bandai Namco's. Nintendo is localizing the game for BN to fill the inevitable game drought that will hit the 3DS (and all other platforms TBH) in the west in July.
@SLIGEACH_EIRE Yeah, why is human nudity bad?
Honestly, I would love Nintendo to make hardcore M games on par with the Witcher 3 and Skyrim while still making family-friendly games. They're not going to get anywhere by targeting kids; I know very few people at my school who like Nintendo compared to PS4 or their iPhones. And Miitomo isn't helping anything, easier. Nintendo can't do whatever they feel like anymore if they want to get in touch with consumers.
I thought Nintendo were already doing their utmost marketing to kids. Everything about Nintendo says "We are for kids". The kiddie lunchbox GameCube mentality is still there. What more do they need to do? IMO this is what is hurting them.
Kids don't want a kiddie console, strange as that may seem. The only people wanting a kiddie console are adults who... best leave it there.
Second party games like Bayonetta or third party like Devils Turd are not the norm. They are rarities. They probably make up less than 1% of all games (downloads or retail) on the Wii U.
If you bought a Wii U to play games like those two, well ....
I agree with you. I do not see kids with the 3DS and I see many kids on the bus and train on my way to work. Hell, I don't see ANYONE with handhelds ANYWHERE. It's all phone.
Roll back to my youth and wow!! EVERY kid had a game boy.
The sounds of Tetris and Dr Mario on my bus to school was the predominate soundtrack.
No... Nintendo doesn't need to target kids more directly... it needs to target who the consumers are in the video game industry. It can still target kids but the main consumers in the gaming industry are adults, not teens, not kids, but adults.
@Lzeon I've got some statistics on the issue. I run Nintendo Thumb on Youtube and I've got over 5000 Nintendo videos, mostly Super Mario Maker, No Commentary. My Youtube Analytics page says, that most people viewing my videos are from ages 25-34. The next nearest age range is 18 to 24. After that it's 35 to 44; and the 4th group that watches less than the others is those aged from 13-17.
I know that it's not the best source in the world, but I manage to get about 630,000 views per month, so it's something to go by.
(it should be noted that Youtube doesn't list data from viewers under 13, so as far as I can tell that's anyone's guess)
I don't get the point of this argument.
Nintendo already did an overly cute game with Yoshi's Story. It can't get any cuter than this. And that game was even popular with adults.
Minecraft came out on Wii U, a classic children game.
But Nintendo was never a company for children, they always marketed towards everyone. I don't see why that should change.
Marketing more directly towards kids would just alienate older players and all those haters would finally feel that they were right all along with claiming Nintendo makes only children's games.
Now with that out of the way: Can someone please tell me what's so great about "Teddy Together"? Google video search lists only two videos (trailers) for that game and from what I can tell, it's a mix of Nintendogs/Tomodachi/Miitomo only worse. I can't imagine this being fun for anyone, maybe for kids between 1-3 years.
@Barbiegurl777: That sounds pretty boring but I'm probably just too old. ^^
Still, a real teddy bear can do all those things + you can really cuddle with it.
@shani You mean "Yoshi's Woolly World", right? Yoshi's Story was released in 1998! And yes, Yoshi's Woolly World is absolutely cute and challenging if you try to get all the secrets and don't use the Mellow Mode. It's one of the best Wii U games.
My dad keeps telling me Nintendo isn't what it used to be. We haven't spoke in months
@VanillaLake: Oh yeah, of course, I meant Wooly World, my bad! ^^
I actually like that they put mellow mode in there.
When I'm really tired or feeling "mellow", my reactivity declines.
And since I'm usually pretty ambitious and play most platformers in a speedrun-style of play (= rushing through everything, because I'm better when I can feel the flow - stopping for more than a second or so ruins it), when I would play NSMBU for example when I'm really tired, It would just result in constant death. So in those moments (when you actually shouldn't be playing anymore ^^) mellow mode can come in handy.
It was also useful when I was playing with my 13-year-old sister. She constantly gobbled me up and refused to cooperate, so we always died pretty fast. Mellow mode did help a bit, but cooperation was still necessary.
@Barbiegurl777: Actually, I'm usually a fan of these virtual games myself, many things can be done better virtually than in the real world, mostly because of practical or organisational reasons.
But in this case I just don't get the appeal of it.
@shani I can't use Mellow Mode because targeting is slower. I grew up with Yoshi's Island so I customised Yoshi's Woolly World controls to make them similar and, most importantly, I use the SNES Wii controller which is actually better for 2D platformers than the GamePad and Wii U pro controller because the buttons are more responsive (shorter press and faster reset).
@Barbiegurl777 LOL Well, I admit I got the three Yoshii yarn amiibos: green, pink and blue. Those and Wolf Link are the only amiibos I own.
@VanillaLake: I could say the same about the Wiimote. It feels more responsive to me than the Gamepad and Pro Controller. When I play Mario Maker levels (or DK:TF and similar platformers), I still switch to my 'good old' Wiimote+.
I'm assuming the SNES Wii Controller you mean is basically just a SNES-themed classic controller, right?
Makes sense, since our brains stores (muscle) memory together with its environment, i.e. the tactile response from the old SNES controller we all loved in our childhood. I could probably play well with that one too.
But I'm happy with the Wiimote. I don't if if it's a remnant from the Wii era or an actual fact, but the Wiimote feels more responsive than the newer pads. It's also lighter + having only two buttons feels better (more 'clear' and 'direct'), at least with classic Jump'n Runs.
I think Nintendo needs to make more games that target all demographics. People say Nintendo makes games for everybody but that's usually a copout reason for why Nintendo doesn't have many of the game types people enjoy.
Nintendo is already targeting kids. Why else would they censor all their games?
@cleveland124 So NSMBU, Yoshi's Woolly World, Mario Kart 8, Smash 4, Pokemon ORAS, Kirby: Planet Robobot, and Luigi's Mansion: Dark Moon don't target all demographics?
More cringeworthy corporate apologism.. Yay.... Sigh...
This shows that Nintendo no longer respects children, and thinks they are idiots, and thats what they are designing, a pacifier for idiots.
Also, how is a website dedicated to Nintendo so consistantly ignorant about Nintendo related events and the history of the medium they blindly worship? Oh.. Yeah, I guess that wouldbe the blind worship.
"Nintendo is Kiddy" Is not some "Phrase some of us use as weapons" Its Tom Kalinskes manufactured halo effect marketing campaign he turned sega around with in the 90's, Ill give you the elevator version of his pitch.
1. Stop targeting intelligent children.
2. Target stupid kids. They are easy to manipulate, and more obnoxious and persistent to parents when responding to marketing.
3. Directly insult Nintendo. "Make fun of them. Make it look like owning Nintendo is the most uncool thing in the world. That its a kiddie toy". Anyone who says Nintendo is kiddy is a brainwashed marketing tool.
Nintendo NEVER used to treat kids like idiots. Read this garbage:
" Teddy’s cute reactions and encouraging personality are sure to bring a smile to any child’s face, which might even help them grow in confidence and self-esteem. "
You know what grows confidence and self esteem? Problem solving skills, critical thinking skills, reading comprehension, self reliance. Testing at a college reading level at the end of the third grade thanks to games and interactive entertainment made for children who were NOT assumed to be morons.
STOP ASSUMING CHILDREN ARE STUPID.
There is no trick Nintendo. There is no fad. Nothing has changed except you. Even now there is that same group of kids, there is more born every day. Kids who want more mental engagement than the drooling morons around them. Except now, there is no videogame industry to give it to them, because its pandering to the drooling morons.
You can continue your slide into irrelevancy with your attempts to keep trying to cash in on a half baked get rich quick business model.... Attempting to jingle keys louder than microsoft and sony, or pre-emptively indoctrinate the morons like you are trying to do here. Which wont work. They respond to negative halo effects far more strongly.
Or you can go back to what made you what you are, and give those kids a real adventure, and build that dedicated following, through a sustainable business model of reasonably budgeted products with exceptional design.
@Indy83 you do realize this is a Bandai Namco game that Nintendo is publishing yes? So why don't you chill out?
Its Bandai and Arika. But thats irrelevant.
Publish: Prepare and issue for public sale. They are putting their brand on the game, they are publishing it. Your attempt at an argument is irrelevant. They are localizing this game in the west like this because it lines up with the current direction they are taking: Pacifiers for morons.
You dont need to design a game for morons to make it for kids. Kids beat Zelda. Kids beat Metroid. Kids beat freaking star flight.
You also addressed less than 1% of anything I said. But keep enabling them. Its always the most amusing when your type finally loses it and becomes anti Nintendo zealots.
@empsolo struggles to express their feelings on this matter without breaching the community rules regarding profanity, so this post has been edited.
@Damo Tug at my fur.
Nintendo has always been about creating games for everyone to enjoy. That's why Mario is so popular, anyone from three to ninety three can play Mario. So if a three year old can play Mario why would they want to play with rubbish like Teddy Together! There are so many lame rubbish titles like this on Nintendo platforms, that really should belong on mobile but I digress.
Nintendo is right to target a large audience range but I completely disagree with this article, titles like this are a step too far. Games like Splatoon, Mario, Zelda, Kirby, that appeal to all age ranges are the way forward.
@shani Yes, it is the Wii SNES classic controller. Tropical Freeze also plays great with it. For everybody to know, it's basically a SNES controller that you attach to the Wii Remote. It is made by Nintendo and was one of the great Club Nintendo rewards.
@arnoldlayne83 Never. That market is oversaturated, they have no possible reason to want to.
@Indy83 Kids need a safe space everywhere these days including in video games. Next time I'm gonna check your privilege
I heard that this follows the original script for the film "TED", before Seth McFarlane got involved
The irony with this reaction is that the game looks (for what it is) actually quite good. It's that classic Nintendo thing that even in a "kids game" the animations look nice, the backgrounds are nicely detailed, the music is well composed, and that all adds together to give a product that feels like it has been made by people who care. That sums up Nintendo basically. When those things are missing from a game, you see some of that god-awful kids shovelware that will put gamers off for life, at age 5.
Is it so hard to believe that some people don't like those games? I just think that while some of Nintendo's games have mass appeal targeting everybody ends up missing a large portion of the market.
It's like a car. Can you make a car that would make everyone happy? Some people like a car that has good gas mileage. Some people have families and need more space. Some people have towing needs. Some people want a car thats fun. If you were trying to make just 1 car to meet everybody's needs you'd certainly fail. That's where Nintendo is. A console for everyone has to have a focus on what everyone wants. Not just games that can be played by everyone. But games that will be enjoyed by everyone. And that's not the same thing.
Thing is though, as much as you will buy it and hopefully enjoy it, it's not going to work that well for the target demographic. Nintendo's marketing is, as we know, appallingly bad - so small kids will never hear of this anyway unless they have a gaming parent. If Nintendo wants to get kids hooked on their products, they are going to have to market them in places other than the eShop and gaming sites. What 3 year old looks at gaming sites? What non-gaming parent will ever see the eShop? Ads on the Disney channel wouldn't go amiss, for example.
There is space for games for 3 year olds, and older kids, and teens and all of those are also available to any adult who wants to play them. Nintendo making/publishing one game (or even a dozen games) for toddlers really shouldn't be offputting to adult gamers, even if those adult gamers don't want to play the toddler game. One game does not define the whole company.
That cover art is so god-tier shovelware it's probably more carcinogenic than drinking a pint of liquid bacon grease.
I don't see anything wrong with the game. It looks cute. I probably wouldn't play it, but I'm A-OK with Nintendo publishing more games outside of Japan. They didn't even develop it so it seems.
@Captain_Gonru I think you've got it about right. It looks like there is an age limit to where you have to be 13 and older to sign up for Google, so I'm sure the data must be a little skewed one way or the other, as kids lie about their age to sign up, but it's hard to say how many are doing it, or what age they are saying they are.
@Barbiegurl777 I really wanna get the giant Yoshi amiibo, and I don't even have the game!
If they want to target the younger gamers, they should make their games with more violence. Adults play Pokemon. Children play COD.
Inserts pedobear joke. Not really. I love Nintendo, but their marketing is pathetic. At least NoE has a sense of humor about it.
@shani "I can't imagine this being fun for anyone, maybe for kids between 1-3 years." That's exactly the age group being targetted for this game though?
@Nintendo_Thumb Fantastic. I love evidence
They should bundle the game with a fur-covered New Nintendo 3DS. It would become insanely collectible.
@jsty3105: Really? I wasn't serious about that age.
In my opinion, children between 1-3 shouldn't be playing videogames (or playing with ipads etc). When they go to kindergarden and start to speak, like with 3 years, then they can start playing videogames.
Hopefully you're not a parent. No technology for a kid until they're 5-6 years old? I know 3 year olds that can unlock iPhones and navigate to their favorite app and begin playing it. THAT my friend, is progress. And it's also why older generations always fear/don't understand the generations under them.
@gatorboi352 Where do you get that from? I wrote they should start with 3, not 5-6.
But In the very first years of life, the brain is still heavily evolving and therefore prone to aberration, so if it was my kids, I'd rather be careful than risk anything.
And that's coming from someone who watched an awful lot of TV as a child, played Gameboy and SNES as often as I could and became a PC-junkie later. So I'm not against excessive use of digital media.
But there are 1-year-olds, not 3-year-olds, who already play with ipads and that's really scary.
Btw a 3-year-old unlocking and navigating an iPhone is not progress. Kids learn to use stuff no matter what it is. Before, it was some plastic toy, then it was a Gameboy and now it's an Iphone. It's all the same to them. That's no progress at all, it's the same thing.
Oh and no I'm not a parent. But I would probably be the most permissive parent ever. Because I know from experience what it's like and what it does do kids if their parents forbid them everything. I would never do that.
Still, I would make sure that in their first years (again, 0-3, not 5-6), they play with stuff that is appropriate for them. And that they get outside enough, play in the dirt to prevent allergies and have enough contact with other children.
Teddy looks like a really lovable game for little kids. But I'm afraid that in Europe, it won't sell well... Only 5 languages and kids often can't speak foregin language - parents will skip this one (not to mention it require not-so popular and also a bit expensive system just for the kid to have an interactive toy. Phones are much useful now!).
I can understand why people are joking about it but there are also younger players out there! I think it's a great app for younger audiences! But I admit it - kids prefer cell phones/tablets, older kids want CoD and Teddy... in current times it would be better for the bear to appear on mobiles...
@CTMike Exactly this.
I bought my 13 year old son an Xbox One because he has been a HUGE Halo fan since he was 6.
Nintendo needs to understand that when they came out, they were pretty much the only players in the videogame market at that time. and there were really only a handful of BIG developers
It is not that way now. I really hope NX will do really well, but that is only if Nintendo can stop catering to their Eastern customers, and abandon their stubborness and build a console for the Western customers.
Like it or not, the Western customers is who move consoles. Cater to them, and Nintendo will succeed.
If this helps Nintendo break from their one-size-fits-all mannerisms with games they know damn well are made to appeal to older or more skilled gamers (like Mario) please let it come to pass.
Nintendo is a company that targets family entertainment. Teddy Together is targeting a younger demographic and most likely a female one. I say that as my four year old son and seven year old daughter spend hours playing with their stuffed animals as their children. The game is essentially Nintendogs for small kids.
Personally, I like that Nintendo is still a company that offers a range of products for my entire family.
That Pegi 18 tweet had me in stitches.
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