The latest issue of Famitsu has revealed some new additions to the Project X Zone 2 roster, and there's one newcomer who will be familiar to hardcore Sega fans.
Segata Sanshiro - played by Kamen Rider star Hiroshi Fujioka - was a fictional spokesperson for Sega during the Saturn era whose catchphrase was "You Must Play Sega Saturn" and even appeared in his own game. He only featured in Japanese commercials but his fame spread outside of his homeland as western importers latched onto the amusing adverts - some of which you can watch below, along with English subtitles.
Our personal favourite is the final one, which aired when Sega had confirmed the Dreamcast was replacing the Saturn. It shows a missile being shot at Sega's Japanese HQ, only to be grabbed in mid-air by Sanshiro, who then rides it into space where it explodes, presumably killing him.
As well as Sanshiro-san, Famitsu has confirmed that Captain Commando (from the Capcom side-scrolling fighter of the same name), June Lin Milliam (from the cult Capcom 3D fighter Star Gladiator, and its sequel, Plasma Sword) and Tekken's Heihachi Mishima will also feature in the forthcoming 3DS title.
[source nintendoeverything.com]
Comments 25
"S-s-s-Segata Sanshiro?!"
"SEGA SATURN, SHIRO!"
My favourite would be the Christmas advert.
https://www.youtube.com/watch?v=3Dpif6GBAv4
Also I was just talking with a friend about Star Gladiator, glad to have my copy of Plasma Sword on the Dreamcast.
...The prophecy is real! Segata Sanshiro lives!!!
@EllenJMiller Stunning soundtracks on both of those games.
Fantastic.
SEGA SATAAAAAAAN, SHIRO!
Sooo, can we have miyamoto in smash?
Literally the only reason I know who this guy is is because of Death Battle.
I don't know if I'm more shocked by the Shenmue rebirth or the rebirth of Segata Sanshiro.
@EllenJMiller I was already excited for PXZ2 but this is pretty much the best news ever
Who?
I suddenly have the urge to play Sega Saturn!
I like the Steampunk ad the most but it also makes me sad because of the horrible fate Nintendo gave Codename STEAM by not announcing it in the Digital Event last year.
You guys can't have a no swearing rule and then give out news like this this is insanely awesome.
San. Shi. ROOOH!
The white Saturn was so cool. In fact, all versions of the console were pretty sweet, it's actually a really nicely designed system, although I didn't like the black Model 1 NA version of the controller.
Was that a case of Americans ruining the design of something again, with that fugly black controller?
PS. Those ads were brilliant. LOL. You don't really see ads like that anymore.
That's good and all but WHAT ABOUT SONIC!
also ONE OF THE KAMEN RIDER CAST! i do like the kamen riders series since 2014 or something like that
@manu0 The guy who beats people up if they're not playing Sega Saturn.
Watch the commercials in the vid, they're great stuff.
SEGATA SANSHIRO....SEGATA SANSHIRO.....SEGATA SANNNNNNNNNNNNNNSHIRO!
Love the commercials and this is my first time watching them.
Awesome !!
You know, in Japan, the Saturn outsold the Genesis, N64, and Dreamcast. This was the legendary figure responsible. Rumor has it he would return to save Sega, but I doubted them...
Segata Sanshiro for Smash Bros!
I just need him to hit someone with that giant Sega Saturn...and then they explode.
I didn't play PXZ, so now I HAVE to play XZONE2
@Grumblevolcano Poor Codename S.T.E.A.M. I enjoyed it alot, and it has a freaking awesome OST. So underrated.
This is awesome, those ads are awesome, and it's actually hyped me up for this game a little!
SEGA
IS
SATAN, SHIROOO!
ooooh!
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