Nintendo UK has named PrettyGreen as its new PR agency, replacing previous firm 77PR.

PrettyGreen - which has Nando's, Virgin Media and John Lewis on its client list - will be in charge promoting Nintendo's titles in the region, with Splatoon being its first major project.

Nintendo UK's head of communications Jo Bartlett had this to say about the announcement:

We're excited to be welcoming the PrettyGreen team into the Nintendo family. They've shown themselves to be creative and strategic in their thinking and we're looking forward to working with them to deliver some fantastic campaigns for both Wii U and Nintendo 3DS in the months to come.

PrettyGreen founder Mark Stringer was equally happy, stating:

As an Agency we have a reputation for helping brands define and redefine creative culture and Nintendo is one of the most iconic brands out there; few can lay claim to having played such a consistent role in providing worldwide family entertainment for so long! It's great to be embarking on a new journey with the Nintendo Team at such an exciting time for the brand.

Do you think a new PR firm will invigorate Nintendo's brand in the UK and help push the Wii U and 3DS to stronger sales in 2015? Let us know your thoughts on this news by posting a comment.

[source mcvuk.com]