Stay frosty!

The Ice Bucket Challenge, a web phenomenon that has been raising millions for ALS research, is currently washing through the games industry and Nintendo of America President Reggie Fils-Aime is not expected to back down.

The challenge is simple: film yourself getting doused by a bucket of ice water, post it to social media, and challenge your friends. The scheme was originally to raise awareness for the devastating condition known as ALS (also known as Lou Gehrig's disease), with participants able to donate to ALS research as a way to cop out of the ice bath. Most now are opting for both the bucket and charity, however.

As reported earlier, Reggie has been challenged by Phil Spencer, head of Xbox, who also called out Sony's Shuhei Yoshida and Valve's Gabe Newell. Spencer does his own polar bear impression in the video below:

The challenge has been accepted through Nintendo of America's Twitter account, with the implication that Reggie might try to kick things up a notch:


There's a larger mystery that must be addressed, though: will Reggie still be considered a victor in the Ice Bucket Challenge if the water screams in terror and explodes into steam before hitting his skin? You have to take these things into consideration.