New Super Mario Bros. 2 kicked off the retail download trend

Alongside today's Nintendo Direct broadcasts, Nintendo of America has been speaking to members of the press about the handheld's recent successes, and we've been fortunate enough to be on hand for the details. Some facts and figures for the 3DS in the region have been revealed by Scott Moffitt, and they make impressive reading.

First of all we have some substantial results that support Nintendo's claims at improving online services and consumer participation. The headline news is that a total of 67% of all 3DS systems in the region are actively connected online; while not as high as it could be, that still represents solid progress for the handheld. The U.S. figures make positive reading for the eShop, meanwhile:

  • To date a total of 41 million downloads have been completed in the U.S.
  • In 2013 to date, of 15 full retail games released both at retail and on the eShop, 11% of total sales have come on the download platform.
  • The year's download rate of titles such as The Legend of Zelda: Ocarina of Time 3D and Star Fox 64 3D stand at around 20% of those game's sales at retail and eShop in 2013.
  • In general, "casual" titles such as Style Savvy: Trendsetters sell between 15-20% of overall sales on the eShop.

Most impressively, of the 240,000 sales of Fire Emblem: Awakening to date in the U.S., one third have been eShop downloads; in addition, over half of those that own the game have bought at least additional one map pack. It's evidence that, with the right software, retail downloads and DLC have a substantial market on the eShop and in-game transactions.

In broader terms, Moffitt explained that the upcoming NPD figures will show the total 3DS software sales — physical copies only — have now surpassed 20 million units in the U.S., while sales of first-party games so far in 2013 are 55% higher than in the equivalent period last year. Luigi's Mansion: Dark Moon, meanwhile, has performed as impressively in the region as it has elsewhere. Sales to date, in the U.S., of the green one's adventure have reached an impressive 415,000 units.

Plenty to digest, but the outstanding statistics arguably belong to the 3DS eShop, which seems to be an increasingly important part of the handheld's success. What do you think of these statistics from Nintendo of America, and the figures so far for eShop exclusive and download retail sales?