Don't just stand there, son!

Last year's Madden NFL 10 for Wii was one of the series' best multiplayer entries yet, with the Showdown and Huddle-Up modes bringing casual gamers into the gridiron action quickly. Its single-player elements, sadly, were not quite so well-developed, but for this year's instalment EA is promising a far improved Franchise mode that it's calling its "deepest single-player experience to date".

Including story-based scenarios and the ability to alter the price of merchandise sold at the stadium to rake in a few extra dollars, there are also board and fan expectations to meet, financial limits to adhere to and players to train and trade. It certainly sounds as though this could be a big improvement on last year's disappointing single-player mode, but we'll wait until the game's North American release of August 10th to see how this year's effort shapes up.

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Here's the official press release from EA Sports, and head over to Madden NFL 11's game page to check out more screenshots of the game's update franchise mode and new weather conditions in action.

Madden NFL 11 reenergizes the game of football with a fun, exhilarating experience that ignites the passion of any NFL fan. A revamped Franchise mode puts you at the helm of your favorite NFL team, giving you the power to lead the greatest dynasty of all time in the deepest single-player experience to date. New players can get up to speed quickly utilizing the all-new GameFlow system, where the plays are called for you until you’re ready to go under center. Lead your team to glory with Madden NFL 11, the ultimate NFL experience on Wii.

Features
A Completely Re-Mastered Franchise Mode—Four key components—Campus and Perks, Legacy, Assistants, and Scenarios—are the foundation of a redefined Franchise mode. With assistant coaches guiding you through every scenario thrown your way, and a passionate fan base hungry for championships, all eyes are on you in your quest to build one of the greatest legacies in history.

All-New GameFlow System—Whether you’re a rookie player or a veteran looking for a casual experience, let Madden NFL 11 manage the playbook while you execute the plays to perfection. Play without the interruption until you’re ready to take over playcalling duties when the game matters most.

Weather-Based Gameplay—The schedule in November and December matters more than ever as weather affects gameplay like never before. Playing on a wet or icy field, or in the mud or snow, players slip, slide, and struggle to maintain footing based on four types of inclement conditions.

A Deeper Madden NFL Experience—Players can now take the field wearing authentic practice uniforms, including red QB jerseys in 5-on-5 and Practice modes, or suit up with long sleeves and pants when playing cold-weather games. Revamped stadiums and updated gameday uniforms complete the authentic package.

Crash the NFL Party—Crown a king of the couch in the four-player party mode featuring custom gameplay tweaks and an interactive pick ‘em system, or use the Wii Remote to pick up blocks, trip up wide receivers, and create clear paths to the end zone, all while your teammate runs the plays.