I know this isn't what you were meaning, but I'm going to state it anyways:
If the brand was still as strong as it was in the past, then the PS3 would have shot past the Wii once the price hit -$300, but that never happened. PS3 is still in third-place overall. I sincerely hope that Sony doesn't go all out on the PS4 so they can price it affordably from the beginning. They could take a page from Nintendo and make the PS4 a comparatively low-end console, so they can sell it at a profit and recoup their losses from this gen.
Except, Tendoboy, you're wrong once again. A brand's value is only partly based on how much stuff is sold with the brand attached. In fact, I would argue that only a very small part of a brand's value is based on sales figures.
A brand is valued based on its recognition. The PlayStation brand is almost everywhere in entertainment now. It's in the tablet market. It's in the smart phone market. In some ways, the PlayStation Hack helped the PlayStation brand, because it made even more people aware of it. Awareness is a significant part of a brand's valuation.
Brandz is a pretty reliable (albiet poorly named) analyst firm for branding, and it places the brand value of Sony (including the PlayStation brand) as being at over $10 billion.
So no, Sony will not shut down the PlayStation brand. Its shareholders would stage a coup. If anything, Sony is successfully expanding the brand into non-gaming devices.
I know this isn't what you were meaning, but I'm going to state it anyways:
If the brand was still as strong as it was in the past, then the PS3 would have shot past the Wii once the price hit -$300, but that never happened. PS3 is still in third-place overall. I sincerely hope that Sony doesn't go all out on the PS4 so they can price it affordably from the beginning. They could take a page from Nintendo and make the PS4 a comparatively low-end console, so they can sell it at a profit and recoup their losses from this gen.
Except, Tendoboy, you're wrong once again. A brand's value is only partly based on how much stuff is sold with the brand attached. In fact, I would argue that only a very small part of a brand's value is based on sales figures.
A brand is valued based on its recognition. The PlayStation brand is almost everywhere in entertainment now. It's in the tablet market. It's in the smart phone market. In some ways, the PlayStation Hack helped the PlayStation brand, because it made even more people aware of it. Awareness is a significant part of a brand's valuation.
Brandz is a pretty reliable (albiet poorly named) analyst firm for branding, and it places the brand value of Sony (including the PlayStation brand) as being at over $10 billion.
So no, Sony will not shut down the PlayStation brand. Its shareholders would stage a coup. If anything, Sony is successfully expanding the brand into non-gaming devices.
What good is having a popular brand if sales figures are so low? Consumers may know about the PlayStation brand, but they see better alternatives in competing products (iPad, Xbox, etc.).
I swear, you have some weird kind of conversational ADD. Talk about one thing, and suddenly you'll jump to a completely unrelated topic, and try and draw non-existent links in the process.
Of course sales figures are important. Of course branding helps sales figures. Branding is part of a company's marketing strategy. But this correlation that good brand = good sales figures, bad sales = bad brand? That exists only in your head.
Of course sales figures are important. Of course branding helps sales figures. Branding is part of a company's marketing strategy. But this correlation that good brand = good sales figures, bad sales = bad brand?
When did I ever say that? I was saying if Sony doesn't feel like the PlayStation brand is profitable anymore, meaning they don't earn money from hardware/software sales, then they might just cut their losses and move on. Just like Sega.
On the other hand, you're right about Sony being a huge brand in itself, they are recognized worldwide as a high-quality electronics company. Sony wanted the PS3 to be seen as a high-end entertainment system, and they priced it accordingly. The problem with that is, we are all in a recession, and not many people can afford expensive gadgets right now. If Sony remained more consumer-focused, they would have dialed down a bit on the high-end tech, lowering the overall manufacturing and consumer costs of the PS3. Then they might have had a chance at beating Nintendo at their own game.
Nintendo made the Wii low tech because they knew the average consumer (casual gamer) wasn't going to want a high-end gaming system. That, and they couldn't really afford to go all out after the GameCube disaster.
And yes, I have a bit of ADD (my actual diagnosis is called Asperger's Syndrome). No need to get into that, though. I understand your viewpoints, but I don't want to run around arguing about this stuff. It's pretty pointless to debate, and frankly I'm getting tired of your "I know everything about marketing and consumerism and I love to prove people wrong" attitude. So let's just stop this squabble now before it gets any worse.
One interesting tidbit in that set of press releases: Iwata expects the 3DS to be profitable (per sale) by the end of the first quarter of the upcoming financial year. No more selling at a loss.
Twitter is a good place to throw your nonsense. Wii FC: 8378 9716 1696 8633 || "How can mushrooms give you extra life? Get the green ones." -
I know this isn't what you were meaning, but I'm going to state it anyways:
If the brand was still as strong as it was in the past, then the PS3 would have shot past the Wii once the price hit -$300, but that never happened. PS3 is still in third-place overall. I sincerely hope that Sony doesn't go all out on the PS4 so they can price it affordably from the beginning. They could take a page from Nintendo and make the PS4 a comparatively low-end console, so they can sell it at a profit and recoup their losses from this gen.
Except, Tendoboy, you're wrong once again. A brand's value is only partly based on how much stuff is sold with the brand attached. In fact, I would argue that only a very small part of a brand's value is based on sales figures.
A brand is valued based on its recognition. The PlayStation brand is almost everywhere in entertainment now. It's in the tablet market. It's in the smart phone market. In some ways, the PlayStation Hack helped the PlayStation brand, because it made even more people aware of it. Awareness is a significant part of a brand's valuation.
Brandz is a pretty reliable (albiet poorly named) analyst firm for branding, and it places the brand value of Sony (including the PlayStation brand) as being at over $10 billion.
So no, Sony will not shut down the PlayStation brand. Its shareholders would stage a coup. If anything, Sony is successfully expanding the brand into non-gaming devices.
Do these brand analyses only take into account recent trends? This mostly sounds theoretical to me (as are most analyses).
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@Lordlz - It probably is mostly theoretical, as the amount of statistical data needed to fully prove or disprove a theory and maintain it in our rapidly changing economic climate is nearly beyond comprehension; however, advertising uses many of the same principles and strategies that it did decades, perhaps even centuries ago, and consumer education has not yet rendered said strategies ineffective, so it is fairly accurate. Perfect? No, but it's about as close as we can currently get to being perfect in the field.
I know this isn't what you were meaning, but I'm going to state it anyways:
If the brand was still as strong as it was in the past, then the PS3 would have shot past the Wii once the price hit -$300, but that never happened. PS3 is still in third-place overall. I sincerely hope that Sony doesn't go all out on the PS4 so they can price it affordably from the beginning. They could take a page from Nintendo and make the PS4 a comparatively low-end console, so they can sell it at a profit and recoup their losses from this gen.
Except, Tendoboy, you're wrong once again. A brand's value is only partly based on how much stuff is sold with the brand attached. In fact, I would argue that only a very small part of a brand's value is based on sales figures.
A brand is valued based on its recognition. The PlayStation brand is almost everywhere in entertainment now. It's in the tablet market. It's in the smart phone market. In some ways, the PlayStation Hack helped the PlayStation brand, because it made even more people aware of it. Awareness is a significant part of a brand's valuation.
Brandz is a pretty reliable (albiet poorly named) analyst firm for branding, and it places the brand value of Sony (including the PlayStation brand) as being at over $10 billion.
So no, Sony will not shut down the PlayStation brand. Its shareholders would stage a coup. If anything, Sony is successfully expanding the brand into non-gaming devices.
Do these brand analyses only take into account recent trends? This mostly sounds theoretical to me (as are most analyses).
They certainly weight recent trends. Marketing isn't an exact science, which makes it an oddity amongst commerce and economics, but these kinds of analyses are accurate enough for investors to take seriously.
also other than gaming related sites you don't see much Sony or nintendo doom and gloom. go to any tech site or bussiness sure and you'll see RIM is getting all the hate.
plus Sony has a very profitable insurance business. and if the vita is any indication the next Sony console wont be a super powered beast. only problem now is they are going to go the cell route again or something with better architecture.
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also other than gaming related sites you don't see much Sony or nintendo doom and gloom. go to any tech site or bussiness sure and you'll see RIM is getting all the hate.
plus Sony has a very profitable insurance business. and if the vita is any indication the next Sony console wont be a super powered beast. only problem now is they are going to go the cell route again or something with better architecture.
But the Vita is a "super-powered" handheld, that's just Sony doing their usual thing. The PS4 will likely use an upgraded Cell processor with even more cores. I find it interesting that the rest of the computer industry is still using 3-core processors, while the Cell has 7 cores. Why aren't the other companies catching up to Sony?
I just don't understand the big deal. Every company goes through this but the media makes it out to be a doom and gloom situation.
i think ever since the wii was released in 2006, the gaming press, as well as the press in general have been gunning at nintendo and having a go at them, just because they chose to opt for a different gaming experience with the wii, rather than be like the PS3, x box 360.
it's a shame that because of one system that was trying to appeal to a wider, more casual audience- yet is dogged by countless shovelware games, journalists are looking for nintendo to fail and perhaps go out of the hardware market and develop games for phones. nintendo are really going out of their way to address the errors in the past and i hope they continue to do so.
yet sadly, it seems they can't please everyone. especially those journalists, writers that want them to do a SEGA, SNK and stop making and selling hardware.
Someone posts story about Nintendo having problems.
Fanboys have a cry that the big bad journalists are out to get Nintendo.
It's like we're all still in high school. In the big grown up world journalists are professionals (I'm talking about tech and business press here. Games journalism is more often than not blogging and anything but professional), and they aree simply doing their job.
Analysts suggest it would be good for Nintendo do give up the hardware business because, guess what? An analysis of the market and Nintendo's business suggests exactly that. It's not personal, these people aren't sitting in front of a computer monitor going "lol nintenfail" in between clicks at 4chan.
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