July2015
News Nintendo Aims to Avoid 'Notorious' Smart Device Business Models With Its Releases
Keen to "appeal to a wide variety of people"
By the end of this year, barring unexpected delays, we'll have downloaded Nintendo's first dedicated game / app for smart devices. In partnership with smart device veterans DeNA, Nintendo is plotting a small number of apps that it hopes will generate significant revenue, transforming its profit margins...
May2015
Slow and steady
In March Nintendo announced its partnership with DeNA to bring its IP to smart devices in apps and games. It was a fairly drastic shift in direction, with the talk turning from apps that would have the sole aim of directing consumers to Nintendo hardware, to directly acknowledging the need for big-hitting franchises to have games on...
News Iwata Reveals a Bit More Information on Nintendo's Upcoming Integrated Membership Service
Tracks past purchases and gameplay records
A point of contention for many years now has been Nintendo's rather deliberate approach to implementation of online services, but with the launch of the Nintendo Network and the eShop, Nintendo has made great strides in the past few years towards offering an increasingly more streamlined and modern online...
April2015
Talking Point Market Expectations Remain High For Nintendo and DeNA's Smart Device Crusade
A bubble to burst or the start of major success?
It's now been over a month since Nintendo and DeNA announced their major corporate partnership, with one relatively short presentation blowing away the big N's apparent reticence and minimalist approach to bringing games to smart devices. The announcement brought a marked shift in strategy - we went...
March2015
"Something you have done on one device can be utilized on another"
Nintendo surprised many observers with its recent - and sudden - announcement of a strategic 'alliance' with DeNA, a company that specialises in back-end systems, e-commerce and smart device games. The headline announcement, along with a number of others, was that Nintendo IP will be...
Use of IP catalogue "is a major strength"
In 2015 Nintendo will take its first major steps on games for smartphones and tablets, no doubt combining the expertise of partners DeNA and also lessons learned from some eShop experiments, such as free-to-play titles Pokémon Shuffle, Steel Diver: Sub Wars and Rusty's Real Deal Baseball. The first of those...
