Author Profile
Joe is the webmaster of Serebii.net, a site devoted to chronicling all news, data, and other information related to the Pokémon franchise, including all the games, TCG, anime, manga, and more.
Has the Pokemon Co. mastered it?
Following on from the amazing success of Pokémon GO comes the next mobile Pokémon game release, with Pokémon Duel - technically, though, this game came out before Pokémon GO due to its release in Japan in April of last year as Pokémon Co-master. We've actually been playing it ever since that original release and...
Guide Getting to Grips With SOS Battles in Pokémon Sun and Moon
Sending out an SOS
S.O.S. Battles are the most noteworthy new battle element in Pokémon Sun & Moon because, well frankly, you will continually see them during your gameplay. So what are they? As you are battling a Pokémon, it will often call for help from another Pokémon, usually one of the same species, that will join the battle and give...
Guide Collecting Zygarde's Cores for the Complete Forme in Pokémon Sun and Moon
Gotta find 'em all
Zygarde was one of the great mysteries towards the end of the last generation, with new forms being introduced and no game to tie them together, but Pokémon Sun and Moon finally provide the first time that these forms are usable in a main game. Getting these forms is a convoluted process where, once given the Zygarde Cube, you...
Guide Getting To Grips With EV Training In Pokémon Sun And Moon
Worth the effort
Next week is the 2016 European International Championships at the ExCel in London, and many people are still getting to grips with the new system for training and even the new Pokémon in Sun and Moon. While Individual Values haven't changed much - beyond Hyper Training, anyway - how you get Effort Values has altered from Pokémon X...
Feature The Most Intriguing Features in Pokémon Sun and Moon
A new generation is coming
Pokémon Sun and Moon are almost here, bringing us the year's biggest release(s) on the 3DS and kicking off a new generation in the iconic franchise. There's plenty of excitement, with pre-order numbers high and plenty of buzz online, so we thought we'd break down some of the most intriguing new features to be found in...
Feature Getting To Know Pokémon Sun And Moon's Monsters
Monster mash
We are just a mere two weeks away from the launch of Pokémon Sun & Moon and so it's time for another run down of every single thing that we know and today, we are dealing with the Pokémon. We won't be detailing the datamined leaks here, but there will be things from what has been officially revealed so there may still be spoilers...
Feature Pokémon Sun and Moon - Breaking Down The Most Exciting New Features
From Hyper Training to Z-Moves and more
What a few months it has been. Since we last took a look at what we knew about Sun & Moon, following its original reveal, we have had a massive amount of information; it's still coming at us faster than a Quick Claw Speed Forme Deoxys using Extreme Speed. While much of the news has focused on new...
Guide New To Pokémon GO? Check Out Our Handy Starter's Guide
Catching, training and hatching - it's all here
Pokémon GO is experiencing a staggered release across the globe, and many people are now hunting Pokémon all around their homes and nearby areas. If you want to get off to the best start then we're here to help - we've compiled a handy starter guide for all budding 'mon catchers. Starting Out When...
Feature What We Know, and Think We Know, From the Pokémon Sun & Moon Reveal Trailers
Picking through the clues
As we approach a new generation, we have now had a first look at the seventh generation of Pokémon games, Pokémon Sun & Pokémon Moon. These games are the second generation of Pokémon games on the Nintendo 3DS, so while things may look the same on the surface there are some interesting changes that have come. While...
Feature A Pokémon Retrospective: Generation 6 - 2013 To 2016
Talking 'bout this generation
As we build up to the 20th anniversary of Pokémon later this month, and look hotly ahead towards brand new things, we're concluding our journey through each generation of Pokémon; this month we cover the most recent generation, the one we are still in! Be sure to also check out our retrospectives on generation 1,...
Hands On Searching for Clues in Detective Pikachu: Birth of a New Duo
It's elementary
Joe Serebii Merrick goes hands on with the intriguing eShop release that recently arrived in Japan. Back in October 2013, when the NHK television show The Professionals focused on The Pokémon Company President, Tsunekazu Ishihara, it showed him going through the early work for two titles. One title became Pokémon Link! Battle on...
Feature A Pokémon Retrospective: Generation 5 - 2010 To 2013
A short gen
As we build up to the 20th anniversary of Pokémon in February 2016 and look hotly ahead towards brand new things, we're continuing our journey through each generation of Pokémon, this month we cover the generation that's the most recent to be fully completed. If you need to catch up before reading ahead, be sure to check out our...
Feature A Pokémon Retrospective: Generation 4 - 2006 To 2010
Don't call it a comeback
As we build up to the 20th anniversary of Pokémon in February 2016 and look hotly ahead towards brand new things, we're continuing our journey through each generation of Pokémon; this month we look at the generation that encapsulated the early years of the DS era, in particular. If you need to catch up before reading...
Feature A Pokémon Retrospective: Generation 3 - 2002 To 2006
A period of evolution
As we build up to the 20th anniversary of Pokémon in February 2016, and look hotly ahead towards brand new things including the new Zygarde forms, we're continuing our monthly journey through each generation of Pokémon, this month we cover the generation that many ignored, the one that came after the Pokémon "fad" ended, but...
Feature A Pokémon Retrospective: Generation 2 - 1999 To 2002
Talking 'bout a generation
As we build up to the 20th anniversary of Pokémon in February 2016, and look hotly ahead towards brand new things including the new Zygarde forms, we're continuing our journey through each generation of Pokémon; this month we cover the much beloved second generation. Feel free to share your thoughts in the comments, and...
Feature A Pokémon Retrospective: Generation 1 - 1996 To 1999
The start of something beautiful
As we build up to the 20th anniversary of Pokémon in February 2016 and look hotly ahead towards brand new things such as the green blob Pokémon, we're going to take you back on a monthly journey through each of the generations of Pokémon, starting with the first Generation. The build-up to launch: It all began...
Guide Everything You Need To Know About Pokémon Omega Ruby & Alpha Sapphire's Secret Bases
Bomb the base
Secret Bases are a feature from the original games that make a triumphant return in Pokémon Omega Ruby & Alpha Sapphire, but contrary to what many people believe, they're actually one of the most useful features in the game. Making A Base: Dotted around Hoenn there are 82 locations where you can create a Secret Base. This is...
Guide Training The Ultimate Pokémon In Omega Ruby & Alpha Sapphire
Effort Values effortlessly explained
So, you've had Pokémon Omega Ruby and Alpha Sapphire for a few days now and the time has come to get past the story and into the competitive area once more. These games have not had much change in terms of the Effort Values over the previous offering — Pokémon X & Y — which came out last year, but...
Guide Everything You Need To Know About Pokémon Omega Ruby & Alpha Sapphire's New DexNav
We dish out the details on this amazing new feature
Since Pokémon Omega Ruby & Alpha Sapphire came out in North America, one of the most talked about features is the DexNav, and it's easy to see why. It is one of the most addictive features that has ever been in a Pokémon game. What Is It?: Essentially, the DexNav is part of the PokéNav...
Feature What Can We Expect From Pokémon Omega Ruby & Alpha Sapphire?
November can't come soon enough
Within the last week, it was announced that remakes of Pokémon Ruby & Sapphire are coming this year. Since then, we've been blessed with a (very) small teaser but ultimately know absolutely nothing about the remakes or what they will bring. So, the question is, what should we expect? That's a tricky one to...
Guide Building the Perfect Team in Pokémon X & Y
Serebii's Joe Merrick helps you get prepared for tournaments
"Strong Pokémon. Weak Pokémon. That is only the selfish perception of people. Truly skilled trainers should try to win with their favourites." In the past few months, we have dealt with the core mechanics of Pokémon, from EV training to IV breeding, and now comes the most unique part...
Guide The Building Blocks Of Success In Pokémon X & Y
Serebii's Joe Merrick is back with another essential guide
Continuing our in-depth look at everything Pokémon X & Y and following on from the Breeding Guide, we're now looking into the in-depth building blocks of Pokémon, with a focus on the most recent entry in the series. Stats: Let's start off with a bit of basic Pokémon knowledge...
Hands On Storing Pocket Monsters in Pokémon Bank
And going last-gen with Poké Transporter
Pokémon Bank, the online store app just recently released in Europe to accompany Pokémon X & Y, is a simple utility; at first glance you essentially take in its entirety. It's a storage box for all of your Pokémon. As such, you know what you're going to get; in Pokémon Bank, you will find 100 boxes...
Guide How To Become The Ultimate Monster Breeder In Pokémon X & Y
Serebii's Joe Merrick offers some essential advice for new trainers
Over the coming weeks and months we'll be running a series of articles giving expert advice on Pokémon, focusing on the latest entry in this esteemed series: Pokémon X & Y. To start off, we're going to look at the mystic art of breeding Pokémon, because even before you decide...
