"I believe the best way to lead is through example"
"Great leader, industry partner and friend"
From Pizza Hut To Nintendo
Did You Know Gaming is primarily known for sharing facts and easter eggs about video games, but from time to time, it spotlights influential figures within the industry as well. In the above video, the focus is on Reggie Fils-Aimé, who recently announced he was stepping down as the Nintendo of America President and would...
Our bodies still aren't ready
As you probably already know by now, Nintendo of America president Reggie Fils-Aimé is set to retire from his position this April. Reggie has become such a huge part of the company over the last 15 years that it's hard to imagine Nintendo without him, and his enthusiasm for the role, appreciation of his position and...
Just who does this 'Bowser' fellow think he is?
With news that Reggie Fils-Aimé is to step down from his role as President of Nintendo of America, his successor – Mr Doug Bowser – was probably prepared for the deluge of familiar headlines to flood the web. He’s been on the radar of Nintendo fans for a while now – with that surname it would...
As soon as it was revealed Reggie Fils-Aimé was stepping down as the Nintendo of America President, the man himself reached out to fans with a special recording via social media, thanking everyone for their never-ending support, passionate love of Nintendo and for putting a smile on his face every day. If his words alone weren't...
"I believe the best way to lead is through example"
“My name is Reggie. I'm about kickin' ass, I'm about takin' names, and we're about makin' games.” These were the words uttered by then industry newcomer Reggie Fils-Aimé while standing on Nintendo’s stage during the Electronic Gaming Expo (E3) in 2004. Fils-a-what? “Ass”? Who the heck...
"Great leader, industry partner and friend"
It's fair to say that the news that Reggie Fils-Aime – who has been Nintendo of America president since 2006 and joined the company itself in 2003 – would be retiring in April caught plenty of people off-guard. He's certainly one of the industry's most recognisable characters and his willingness to...
Our bodies aren't ready, Reggie!
Yesterday, the world of Nintendo was rocked by the news that Nintendo of America president Reggie Fils-Aime is set to retire in April after more than 15 years with the company. In that time, Reggie has overseen the launch of systems like the DS, Wii, 3DS and Switch, had himself turned into a puppet, become a meme...
In case you somehow missed the original announcement, it's been revealed Reggie Fils-Aimé is stepping down from his role at Nintendo of America as President and COO after almost 13 years, with the appropriately named Doug Bowser taking his place. Despite it being an end of an era, it's still technically business as usual for company. Shack...
Bowser named new president!
After a more than successful product launch with the Nintendo Switch and 15 notable years at Nintendo of America, it comes as something of a shock as it is revealed that Reggie Fils-Aime will soon be retiring from the company. With almost 13 years under his belt as President and COO, Reggie has become something of a...
Travel back to the past
Old footage of Reggie Fils-Aimé at E3 has surfaced online. Apparently, it's a formal introduction to media managers at a manager media brief about all the content Nintendo intended to showcase at the annual event in 2006. In the one minute clip, you'll get to see a younger version of the current Nintendo of America...
Ridley is still his main
As 2018 wraps up, this week's episode of Nintendo Minute takes time to reflect on the journey Super Smash Bros. Ultimate has been on leading up to its recent release. Joining the hosts Kit and Krysta for this special occasion was Nintendo of America's President, Reggie Fils-Aimé. The 13-minute clip starts out with the...
"Games are in development for multiple years"
The Switch might be a relatively new system, but once again, it's Nintendo hardware that has seemingly been shunned by a sizable portion of the video game industry, resulting in a number of developers and publishers not even acknowledging the hybrid platform. Following the conclusion of the 2018 Game...
Current tech also does not meet requirements
Streaming has been touted as the way of the future by a number of video game industry giants. Ubisoft's CEO Yves Guillemot believes this technology will become the primary way people play games in the future. Meanwhile, EA is investing heavily in cloud-based technology with
Primary development focus will remain on Switch
Since the Switch arrived on the scene in March 2017, there's been strong demand for Nintendo to double down on its games development for the platform rather than waste resources on providing new experiences for the 3DS line. Speaking to Kotaku, Nintendo of America President and COO Reggie Fils-Aime...
"My competitive set is much bigger than my direct competitors"
During his appearance on stage at Seattle's Geekwire Summit earlier this week, Nintendo of America President Reggie Fils-Aime said the company's approach was to do things differently. He reinforced this point by referencing the unique voice chat system on the Switch and how it could be...
Listening to consumers
The Wii U era was a difficult part of Nintendo’s history. Despite this, Nintendo of America President Reggie Fils- Aimé believes it was a vital period for the company. Speaking on stage at this week's GeekWire Summit, Reggie said the Wii U gave Nintendo a strong idea about what consumers really wanted: They were telling...
Words of wisdom
Earlier this week, Nintendo of America President Reggie Fils-Aime visited the DreamYard Preparatory school located in the Bronx, New York. As explained by the New York Videogame Critics Circle founder, the students in this location are part of an “underserved community in the poorest Congressional district” in the US. The...
Since the launch of the Switch, Nintendo has worked tirelessly to spread the word far and wide about its existence. With the system’s mainstream exposure crucial to its ongoing success, it only seems natural for Nintendo to continue getting the brand out there in any way possible. This includes the continued promotion of Nintendo Labo...
"We know that Nintendo has a deep and rich library"
The Nintendo Switch Online service launches this September, but beyond a few basic details, we know very little about it. Keen for answers, Waypoint spoke with Reggie Fils-Aime recently and quizzed him on the finer points of the service. For example, what benefit will Switch owners see when...
Now you’re playing with power
The legacy of Nintendo Power lives on with the latest episode of the podcast – named after the famous publication – now available to listen to on YouTube, Soundcloud, iTunes and
It's mostly 2004, we're not going to lie
Nintendo has had a mixed bag of E3 moments. High and low points are to be expected, and as we've already looked at some of the more embarrassing instances, we thought in the run up to E3 2018 it was time to take a more positive look at things, to bring balance to the universe in an arguably more constructive...
New console addresses problems its forerunner faced
The commercial failure of the Wii U has driven Nintendo to make the Switch a success, says Nintendo of America boss Reggie Fils-Aimé. Speaking to CNN, Fils-Aimé addressed some of the problems the Wii U faced during its short lifespan, such as poor marketing messages, an inconstant flow of...
Or are we just reading way too much into this?
Switch has had an amazing first year, with some brilliant games in the form of Splatoon 2, ARMS, Breath of the Wild and, of course, Super Mario Odyssey. The future is looking a bit bare at present, though - Nintendo is clearly working on key titles but hasn't revealed them yet - with the exception of
"I won't go into any more detail but it's not just one component"
Getting hold of a Switch still isn't as easy as we'd like, with retailers all over the world selling out almost as soon as new stock arrives. Nintendo of America boss Reggie Fils-Aime has already stopped short of assuring fans that there will be enough Switch systems in the...
"Certainly the demand is there, and our supply chain is there"
The Switch is selling really well right now, and looks set to be one of Christmas 2017's most desirable gifts. It's at this point that some assurance from Nintendo that enough stock will be injected into the marketplace to satisfy demand would be welcome, but it doesn't look like that is...
"E3 is going to be a major opportunity for us"
After what was a bit of a muted E3 for Nintendo last year (bar Zelda: Breath of the Wild, of course), Nintendo of America president Reggie Fils-Aime suggests that the big N will be looking to make a major splash for 2017's event. Speaking to Fox News, the Reggienator had the following to say: E3 is...
Number of Joy-Con replacement or repair requests "not significant"
It's not uncommon for video game hardware launches to have teething troubles. The Xbox 360 had the red ring of death while the launch PS4 sounds like a hairdryer. Taking this into account it's perhaps understandable that the Nintendo Switch might have its own share of problems; there...
Stranger Things could happen
One of the key features that some Nintendo Switch owners would like to see is the inclusion of apps for their favourite streaming services, such as Netflix, Hulu and Amazon Prime. While the Wii U supports a whole host of these now, the apps appeared over time as and when Nintendo could work this out with the various...
"We really are at the end of life for Wii U"
Now that the Switch has seen a full reveal and is rapidly nearing its worldwide release, the Wii U is already starting to become a fading memory. Developers left and right have been dropping planned ports of games in favor of the Switch, and now Nintendo itself has stated that its throwing in the towel...
"We are going to be able to deliver that fully with Nintendo Switch."
It's well documented at this point that the Wii U didn't do too well from a third party support perspective. After a good start of unprecedented partnerships and definitive ports of major triple AAA games, developers started jumping ship left and right when the Wii U's sales...
"We missed the opportunity to be clear on the concept"
By this point in time, it's safe to say that the Wii U was not the success Nintendo hoped it would be. Though the console has been the host to numerous quality titles over the years, it never caught the mainstream attention that many hoped it would, and has long since been abandoned by most...
Erm, his body is ready?
Yo-Kai Watch has been getting a notable marketing push from Nintendo of America, with the company going so far as to utilise its most recognisable figureheads - notably Reggie Fils-Aime and Bill Trinen - in 'very important meeting' videos. We've seen Bill stuff his face with donuts and both men be rather grumpy, but the third...
Reggie Fils-Aime appearance and Nintendo nominations to feature
After a successful debut in 2014, The Game Awards return for another round; this time the festivities are taking place in Los Angeles. Reggie Fils-Aime will make an appearance while some Nintendo titles are up for awards, and there'll also be music from CHVRCHES and deadmau5. Join us...
Get out the glow sticks
The Game Awards are almost upon us, and there's renewed confirmation and confidence that Nintendo will feature in the show, hopefully with a bang. For starters a new trailer for the event confirms that Nintendo of America President Reggie Fils-Aime will appear, just as he did in the 2014 show. He'd long been confirmed as a...
All hail the Reggie-lution!
With Runbow now available in both North America and Europe, Nintendo of America has posted an amusing video on its YouTube channel revealing Reggie’s addiction to the recently released Wii U eShop title. The clip, which can be viewed below, lasts a minute and a half and also features Nintendo of America’s Damon...
"It's going to make its way to my office"
One of the highlights of E3 this year was the Nintendo World Championships, which was hosted by Kevin Pereira. Proving that he is more than just a game show host and presenter, Pereira put his investigative journalism hat on and sat down with NOA big cheese Reggie Fils-Aimé last week to grill him about...
Things you want and "things you never even thought of wanting"
Pre-E3 interviews are strange beasts - game companies want to get you interested in their upcoming efforts, but don't want to give too much away for fear of spoiling the surprise. What you therefore get is a peculiar blend of statements with enough vagueness and dodging to make a...
Let’s hear it for the Regginator
As some of you may have been aware, Reggie Fils-Aime celebrated his 54th birthday today on 25th March, so let's take a moment to remember his best theatrics. Who could forget Reggie’s historical E3 2003 debut? When the then unknown President got up on stage for the first time, he introduced himself to the world...
His bucket is ready
The Ice Bucket Challenge, a web phenomenon that has been raising millions for ALS research, is currently washing through the games industry and Nintendo of America President Reggie Fils-Aime is not expected to back down. The challenge is simple: film yourself getting doused by a bucket of ice water, post it to social media, and...
"It’s critical for us to have kids grow into Nintendo content"
If there's one thing the editors, writers, and readers of Nintendo Life have in common, it's a love for the company that gives the site its name. For many, the love for Nintendo and its consistently engaging content began in childhood — a period of time that shapes much of what we...
It's all about Reggie and his Wii U appearance
Join us for Spike TV's annual game awards, now called VGX, for a very Nintendo-centric take on proceedings. Reggie Fils-Aime will be introducing a Wii U premiere, and Nintendo may even win an award or two. http:#VGX
Party like it’s 2013
In years to come, Nintendo fans will look back on The Year of Luigi and remember it as a historic year when we remembered the sometimes forgotten, overlooked, neglected, and misunderstood, Luigi. So far this year, we’ve been blessed with a sequel to the original Luigi’s Mansion on the 3DS, an excruciatingly difficult...
Twitter takeover included various gaming questions and, um, twerking
In case you weren't eagerly poring over Twitter recently, it may interest you that there was an account takeover by Nintendo of America President and COO Reggie Fils-Aime, reacting to the fact that #askReggie had apparently been trending on the social network. Over the space of an...
Nintendo confident its upcoming software will sell hardware
While Sony and Microsoft showed off the power of their upcoming systems at this year's E3, Nintendo announced a wealth of new first party Wii U titles with the aim to entice more people to buy into its latest home console. Currently, Wii U has a relatively low install base and this is a...
"The replayability of our content is super strong"
One of the biggest talking points at E3 this year has been used games and how publishers and developers are trying to stop them from putting a dent in their profits. Of course, when buying a used game all of the proceeds are given to the retailer. Several strategies have been conjured up over the...
Nintendo of America boss says E3 will bring new software
Let's face facts — the Wii U's software line-up so far hasn't been as robust as many would have hoped. While the console has hosted some amazing titles since its launch last year, the release schedule has dried up in recent months — thanks to delays and cancellations, as well as
Delighted with developer input for the GamePad
Reggie is out in force leading up to Nintendo's next generation console release on 18th November (like you'd forgotten). Reggie appeared on the Jimmy Fallon show last night in the US to do some high-profile promotion work, and took a midnight stroll to the Nintendo World Store to meet and greet fans...
His body is ready!
Following Reggie's slot on the Jimmy Fallon show, the man himself took a stroll down to Nintendo World Store in NYC, where he stumbled upon 50 campers outside gearing up for Wii U's midnight launch. Reggie had some fun with the fans in the queue, where he was taking note of what fans wanted to see on the system (Smash Bros. and...
Is your body ready?
Nintendo will be holding a midnight launch at New York's Nintendo World Store to mark the release of Wii U; from 6pm on Saturday 17th November you can head down to the store and join in the hype. You can take a wild guess who will be there — none other than the man himself, Reggie Fils-Aime — to welcome fans and continue the...
Company will never risk killing "the golden goose that lays the golden egg"
How much is too much? That's not a question Nintendo of America president Reggie Fils-Aime thinks we should worry about, at least not in relation to the company's iconic mascot Mario. In an interview with GI.biz, Reggie was asked if the constant flood of Mario games could...
Pack away the bunting
It seems like just last week we were celebrating that Wii U won't have Friend Codes, but it seems our fireworks and streamers were a bit premature. Nintendo of America president and honorary purple Pikmin Reggie Fils-Aime has told Kotaku Wii U will have friend codes, but they'll be different. By the sounds of things, you'll be...
Everybody gets a turn
Although there was no mention of it during last night's 3DS software showcase, Fire Emblem: Awakening is coming to North America. Nintendo of America president Reggie Fils-Aime confirmed to IGN the turns-based strategy RPG will make it across the Atlantic, but at the moment we don't know any more. Nintendo Europe recently...
Talks up first-party
How long is a piece of string? And how long is a console launch window? Nintendo says it'll publish several games in the Wii U launch window, but how big a span of time is that? Leave it to Reggie Fils-Aime to explain. Fils-Aime told IGN Nintendo sees the launch window as spanning a fairly lengthy period: It's launch plus the...
The figures are in
Nintendo does not release sale statistics for its digital content, leaving us with no real idea of how the company's download sales are doing. Nintendo of America president Reggie Fils-Aime did give away one intriguing nugget of information in a recent interview with Time, however: The packaged content gets all the buzz and the...
"We'll do DLC right"
Downloadable content is a double-edged sword: when used right, it enhances and expands your game experience, but when done wrong you wind up paying more to unlock something that's on the disc or cartridge you bought in the first place. The recent announcement that Nintendo will provide DLC on 3DS next year led some to worry it'd...
Won't be doing that, then
While the wider games industry continues to argue that Nintendo should move into the smartphone game space, Nintendo's top brass are sticking by their guns and saying "no, thank you." The latest to speak up is Nintendo of America president Reggie Fils-Aime, who talked to Games.com about the company's stance. Asked...
Unlikely but true
Here's a partnership we didn't see coming. At the LA Auto Show on 17th November, Nintendo of America president Reggie Fils-Aime will stand on stage with West Coast Customs CEO Ryan Friedlinghaus to announce an exclusive collaboration between the two companies. If it's not Mario Kart 7-related, we'll eat our red hats. From 18th to...
Reggie appears too
The FlameRed 3DS is under a month away, and Nintendo is keen to use tomorrow's price cut and the new colour to inject some life into the handheld's sales. In case you were in any doubt about this, here's a video showing the console's new, redder shade; in fact, Reggie Fils-Aime has a new, redder shade of his own, looking even more tanned than usual. Talking heads from Ubisoft and..
Will be different to Wii
Nintendo's decision to include the well-known Wii name in its successor, the Wii U, looks on the surface like it'd make marketing the console easier, but Nintendo of America President Reggie Fils-Aime says the company will take a different approach to its dual-screen home console. Speaking to Forbes, Fils-Aime clarified the...
With his old mate Jimmy Fallon
Reggie Fils-Aime and Jimmy Fallon are best mates; last year Reggie appeared on Late Night to show the host the 3DS, and this year he's taken to the airwaves again to demonstrate some more upcoming titles. Kid Icarus: Uprising's augmented reality card battle mode is the first game shown, followed by a little bit of...
Only wants proper indies, thanks
Whether or not Nintendo has nothing to fear from mobile games, or whether Nintendo President Satoru Iwata's comments about low value games were accurate, the debate about Nintendo's relationship with small game developers is ripe for analysis. What's the company's official stance the matter, though? Nintendo of...
Our favourite Nintendo president in his prime
Have you ever sat there watching Nintendo's E3 press conference and wondered what The Reginator looked like in his younger days? If so, have we got a picture for you. While we have no idea at exactly what age this photo of Reggie was snapped, we can definitely tell that people were still frequenting...
Calls cheap, "disposable" iOS titles "one of the biggest risks today in our industry"
A common thread among discussions of downloadable DSiWare as it compares to competing platforms, particularly iOS devices, is its relatively high price tag. While games available in the App Store often retail at $1 or $2, the majority of those in the DSi Store come...
Submarine game is "awfully compelling", says honcho
While we don't yet have a rock-solid launch line-up for 3DS in either North America or Europe, we do know that Nintendo's two top guys, Mario and Link, won't be making their appearances on the console before E3 in June. Nintendo of America President Reggie Fils-Aime says the titles will be released...
You never know, it might work
With the news that 3DS will offer downloads of GameBoy and GameBoy Color titles came the inevitable question: "would Nintendo also offer Virtual Boy games to download?" First, you have to convince Reggie Fils-Aime, Nintendo of America's president. Speaking to Kotaku, Fils-Aime said As a consumer, I have...
Why did Samus underperform?
Metroid: Other M divided gamers: many loved its combination of action, exploration and conversation, whilst others hated the new portrayal of traditionally less vocal heroine Samus Aran, amongst other things. All this equated to disappointing sales for Nintendo, the title sitting at around the half-million mark in the US...
So emotional even the cake was in tiers
Nintendo's flagship New York store recently re-opened with a brand new Mario-themed design in honour of Super Mario Bros.'s 25th anniversary, and to celebrate it hosted a huge party with two very special guests. Reggie Fils-Aime and Shigeru Miyamoto made appearances at the event to meet fans, cut the cake and...
Contrasting comments cause confusion
You may remember this video from the weekend: the President of Nintendo of America, Reggie Fils-Aime, appeared on a popular late night talk show to play some Donkey Kong Country Returns and decided to show off a little of the 3DS as well? And when asked by the incisive interviewer "when will the console be coming...
Barely audible over a million hearts breaking
The discussion of whether Nintendo's 3DS will reach one of the Western territories before Christmas has been a back-and-forth affair. Will it, won't it, will it, won't it? Well, it won't. On Late Night with Jimmy Fallon, as well as showing the world his incredible skill at Donkey Kong Country Returns,...
Decision not made yet, says Reggie
With no concrete release date for the 3DS yet in any territory, gamers everywhere are already plotting which importer to go with should the machine reach their country last. Nintendo of America's President Reggie Fils-Aime says the company has not yet decided if the machine will be region-locked, leaving the door...
Finally, someone on the inside speaks up
Although Reggie Fils-Aime likes to shoot the breeze about rival hardware, it's something of a surprise to hear him speak about upcoming Nintendo machines, but in a recent interview with Businessweek he acknowledged the existence of the 3DS and its role in Nintendo's future. Although predictably very little...
Nintendo's left hand says, "I don't know what my right hand's doing"
Another week, more HD Wii confusion. Last week's Nintendo investors meeting is proving to be a goldmine of quotes and teases, following the cats and WiiWare demo service, and now further translation has revealed an interesting little titbit about the possibility of an upcoming HD-enabled Wii. Nintendo's research and development..
$50 saving puts more Wiis in American homes
Since the Wii had a tasty $50 knocked off its price, it seems they've been flying off North American shelves quicker than fireworks in July. Nintendo haven't yet released any actual figures - it's only been a few weeks - but everybody's favourite Nintendo of America President Reggie Fils-Aime had this to say: The consumer response has been very strong to..
Quick, spam Nintendo with F-Zero requests!
So that Team Ninja/Metroid unveil at E3 was a huge surprise, right? Nintendo hasn't been too shy about letting other developers take on their classic franchises in recent years, with Capcom getting a couple cracks at portable Zelda, Namco doing Star Fox and SEGA cooking up F-Zero, not to mention the rumored...
Strong sales should follow.
Nintendo of America President Reggie Fils-Aime said in an interview with Reuters that the company has a number of important new games on the way for Wii, saying "we’re confident that we’ll continue to see very strong hardware sales behind those launch titles.” What could these key titles be? Wii Fit+ has been...
Nintendo hoping to make amends for 2008's dire performance
E3 2008 wasn’t a particularly good one for Nintendo. Sure, the company was riding high in the sales charts but the limp presentation (which was essentially geared towards the casual gamer) did little to appease dedicated fans – and after all, they would have been the ones watching. You think your average soccer mom has even heard of E3?..
Nintendo of America President Reggie Fils-Aime distances the DSi from the iPhone, and lets a few tidbits drop as well.
In a recent Q&A with Wired, Reggie Fils-Aime made a point of distinguishing the DSi's downloadable titles from the iPhone's. Specifically: "We are taking a film-festival approach — high-class content done by knowledgeable developers in creating fantastic experiences..
One million copies sold to make a profit sounds ridiculous? It is!
Earlier it was noted that in order for a Wii title to actually make a profit, one million copies of that title must be sold, and as many were quick to point out, that number just didn't seem right. Well, according to Nintendo of America president Reggie Fils-Aime, it isn't. Reggie says "the fact is, there's no single magic..
That’s a lot of copies, how many have made the cut?
Unfortunately, not that many. In fact, most games typically sell less than 150,000 copies according to a New York Times article, where Nintendo of America’s head honcho Reggie Fils-Aime shared this interesting information. Fils-Aime said “[one million titles] was a lower threshold than for the other consoles,” and to make that number..
Nintendo of America president Reggie Fils-Aime has confirmed that the company is looking into the age-old Wii memory storage issue and has even gone as far as to say the solution they’ve come up with is ‘better’ than a hard drive.
What this could mean is anyone’s guess but as we’ve said in the past it’s doubtful that Nintendo will just...
Reggie tells MTV how it is, Nintendo accept the problem and have an "urgency" to solve it.
Of course, it's not just download content that's putting a strain on the Wii's limited flash storage: "As we continue to have things [...] like Mario Kart that has its own channel when you're playing from an Internet perspective, we're just making this challenge tougher and tougher. So in our view this..
Good old Reggie Fils-Aime, he’s the man. The president of Nintendo of America is launching a one man war on the terror that is the lack of internal storage on the Wii. Europe's Laurent Fischer might think that only "geeks and otaku" are bothered about having no space left to store all the lovely WiiWare games and other downloadable content you have bought, but worry not because Reggie is on your side!
Speaking to MTV, Reggie revealed they consider the storage issue to be of wide importance now. It’s not just the hardcore demographic who are..
Mystery title to be revealed at E3
Reggie Fils-Aime has dropped hints that Nintendo owners should be very happy this Christmas. The Nintendo of American President said: There's gonna be a big game for the holiday that gamers will want. All I can tell you is what we announce during E3 is gonna be fantastic. The gamer is gonna be excited and the expanded audience is gonna be excited. Many fans have..
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