Reggie - News


  • Feature Looking Back On Nintendo’s E3 2018

    Remembering Reggie and that Smash Bros. deep dive

    It’s been quite a year for Nintendo fans, with a bounty of software coming to Switch from every direction. While things have been relatively quiet on the first-party front (especially considering the one-two punch of flagship Zelda and Mario games in 2017), Switch is enjoying the sort of...






  • Video Old-School Footage Of Reggie At E3 2006 Surfaces On YouTube

    Travel back to the past

    Old footage of Reggie Fils-Aimé at E3 has surfaced online. Apparently, it's a formal introduction to media managers at a manager media brief about all the content Nintendo intended to showcase at the annual event in 2006. In the one minute clip, you'll get to see a younger version of the current Nintendo of America...





  • News Nintendo’s Reggie Fils-Aimé Inspires Students In New York

    Words of wisdom

    Earlier this week, Nintendo of America President Reggie Fils-Aime visited the DreamYard Preparatory school located in the Bronx, New York. As explained by the New York Videogame Critics Circle founder, the students in this location are part of an “underserved community in the poorest Congressional district” in the US. The...







  • News Reggie on Wii U Support Going Forward

    "We really are at the end of life for Wii U"

    Now that the Switch has seen a full reveal and is rapidly nearing its worldwide release, the Wii U is already starting to become a fading memory. Developers left and right have been dropping planned ports of games in favor of the Switch, and now Nintendo itself has stated that its throwing in the towel...

  • News Reggie on How the Switch Will Maintain Third Party Support

    "We are going to be able to deliver that fully with Nintendo Switch."

    It's well documented at this point that the Wii U didn't do too well from a third party support perspective. After a good start of unprecedented partnerships and definitive ports of major triple AAA games, developers started jumping ship left and right when the Wii U's sales...


  • News ​Reggie Fils-Aime on Why the Wii U Was Misunderstood

    "We missed the opportunity to be clear on the concept"

    By this point in time, it's safe to say that the Wii U was not the success Nintendo hoped it would be. Though the console has been the host to numerous quality titles over the years, it never caught the mainstream attention that many hoped it would, and has long since been abandoned by most...



  • Video Even Reggie Is Crazy About Runbow

    All hail the Reggie-lution!

    With Runbow now available in both North America and Europe, Nintendo of America has posted an amusing video on its YouTube channel revealing Reggie’s addiction to the recently released Wii U eShop title. The clip, which can be viewed below, lasts a minute and a half and also features Nintendo of America’s Damon...


  • Video Reggie Fils-Aimé Discusses His E3 Puppet, Rival Games and More

    "It's going to make its way to my office"

    One of the highlights of E3 this year was the Nintendo World Championships, which was hosted by Kevin Pereira. Proving that he is more than just a game show host and presenter, Pereira put his investigative journalism hat on and sat down with NOA big cheese Reggie Fils-Aimé last week to grill him about...



  • News Today Was Reggie Fils-Aime’s 54th Birthday

    Let’s hear it for the Regginator

    As some of you may have been aware, Reggie Fils-Aime celebrated his 54th birthday today on 25th March, so let's take a moment to remember his best theatrics. Who could forget Reggie’s historical E3 2003 debut? When the then unknown President got up on stage for the first time, he introduced himself to the world...


  • News Reggie Fils-Aime Accepts Ice Bucket Challenge

    His bucket is ready

    The Ice Bucket Challenge, a web phenomenon that has been raising millions for ALS research, is currently washing through the games industry and Nintendo of America President Reggie Fils-Aime is not expected to back down. The challenge is simple: film yourself getting doused by a bucket of ice water, post it to social media, and...



  • News Watch the VGX Awards LIVE!

    It's all about Reggie and his Wii U appearance

    Join us for Spike TV's annual game awards, now called VGX, for a very Nintendo-centric take on proceedings. Reggie Fils-Aime will be introducing a Wii U premiere, and Nintendo may even win an award or two. http:#VGX

  • News Reggie Declares The Year of Luigi Will Continue Into 2014

    Party like it’s 2013

    In years to come, Nintendo fans will look back on The Year of Luigi and remember it as a historic year when we remembered the sometimes forgotten, overlooked, neglected, and misunderstood, Luigi. So far this year, we’ve been blessed with a sequel to the original Luigi’s Mansion on the 3DS, an excruciatingly difficult...





  • News Reggie Discusses Embracing The Digital Age Ahead of Wii U Launch

    Delighted with developer input for the GamePad

    Reggie is out in force leading up to Nintendo's next generation console release on 18th November (like you'd forgotten). Reggie appeared on the Jimmy Fallon show last night in the US to do some high-profile promotion work, and took a midnight stroll to the Nintendo World Store to meet and greet fans...

  • News Reggie Surprises Nintendo World Store Campers 24 Hours Before Wii U Launch

    His body is ready!

    Following Reggie's slot on the Jimmy Fallon show, the man himself took a stroll down to Nintendo World Store in NYC, where he stumbled upon 50 campers outside gearing up for Wii U's midnight launch. Reggie had some fun with the fans in the queue, where he was taking note of what fans wanted to see on the system (Smash Bros. and...

  • News Nintendo World NYC Gearing Up For Wii U Midnight Launch

    Is your body ready?

    Nintendo will be holding a midnight launch at New York's Nintendo World Store to mark the release of Wii U; from 6pm on Saturday 17th November you can head down to the store and join in the hype. You can take a wild guess who will be there — none other than the man himself, Reggie Fils-Aime — to welcome fans and continue the...


  • News Nintendo: There's No Such Thing As Too Much Mario

    Company will never risk killing "the golden goose that lays the golden egg"

    How much is too much? That's not a question Nintendo of America president Reggie Fils-Aime thinks we should worry about, at least not in relation to the company's iconic mascot Mario. In an interview with, Reggie was asked if the constant flood of Mario games could...


  • News Reggie: Friend Codes Return on Wii U, But They're Better

    Pack away the bunting

    It seems like just last week we were celebrating that Wii U won't have Friend Codes, but it seems our fireworks and streamers were a bit premature. Nintendo of America president and honorary purple Pikmin Reggie Fils-Aime has told Kotaku Wii U will have friend codes, but they'll be different. By the sounds of things, you'll be...

  • E3 2012 Reggie Confirms Fire Emblem Awakening for America

    Everybody gets a turn

    Although there was no mention of it during last night's 3DS software showcase, Fire Emblem: Awakening is coming to North America. Nintendo of America president Reggie Fils-Aime confirmed to IGN the turns-based strategy RPG will make it across the Atlantic, but at the moment we don't know any more. Nintendo Europe recently...

  • News Reggie: Wii U Launch Window is Four Months Long

    Talks up first-party

    How long is a piece of string? And how long is a console launch window? Nintendo says it'll publish several games in the Wii U launch window, but how big a span of time is that? Leave it to Reggie Fils-Aime to explain. Fils-Aime told IGN Nintendo sees the launch window as spanning a fairly lengthy period: It's launch plus the...



  • News Nintendo: We Won't Charge Extra to Unlock In-Game Content

    "We'll do DLC right"

    Downloadable content is a double-edged sword: when used right, it enhances and expands your game experience, but when done wrong you wind up paying more to unlock something that's on the disc or cartridge you bought in the first place. The recent announcement that Nintendo will provide DLC on 3DS next year led some to worry it'd...

  • News Reggie: "Mobile Games Would Go Against Our Beliefs"

    Won't be doing that, then

    While the wider games industry continues to argue that Nintendo should move into the smartphone game space, Nintendo's top brass are sticking by their guns and saying "no, thank you." The latest to speak up is Nintendo of America president Reggie Fils-Aime, who talked to about the company's stance. Asked...

  • News Reggie Pimps Nintendo's Ride at LA Auto Show

    Unlikely but true

    Here's a partnership we didn't see coming. At the LA Auto Show on 17th November, Nintendo of America president Reggie Fils-Aime will stand on stage with West Coast Customs CEO Ryan Friedlinghaus to announce an exclusive collaboration between the two companies. If it's not Mario Kart 7-related, we'll eat our red hats. From 18th to...


  • News Flame Red 3DS Leads Charge in New Video

    Reggie appears too

    The FlameRed 3DS is under a month away, and Nintendo is keen to use tomorrow's price cut and the new colour to inject some life into the handheld's sales. In case you were in any doubt about this, here's a video showing the console's new, redder shade; in fact, Reggie Fils-Aime has a new, redder shade of his own, looking even more tanned than usual. Talking heads from Ubisoft and..


  • News Reggie Discusses Wii U Branding, "Not a Difficult Sell"

    Will be different to Wii

    Nintendo's decision to include the well-known Wii name in its successor, the Wii U, looks on the surface like it'd make marketing the console easier, but Nintendo of America President Reggie Fils-Aime says the company will take a different approach to its dual-screen home console. Speaking to Forbes, Fils-Aime clarified the...


  • News Reggie Demos Kid Icarus AR, Skyward Sword and More on TV

    With his old mate Jimmy Fallon

    Reggie Fils-Aime and Jimmy Fallon are best mates; last year Reggie appeared on Late Night to show the host the 3DS, and this year he's taken to the airwaves again to demonstrate some more upcoming titles. Kid Icarus: Uprising's augmented reality card battle mode is the first game shown, followed by a little bit of...


  • News Reggie: We're Not Interested in "Garage Developers"

    Only wants proper indies, thanks

    Whether or not Nintendo has nothing to fear from mobile games, or whether Nintendo President Satoru Iwata's comments about low value games were accurate, the debate about Nintendo's relationship with small game developers is ripe for analysis. What's the company's official stance the matter, though? Nintendo of...

  • News An Old School Look at The Reginator

    Our favourite Nintendo president in his prime

    Have you ever sat there watching Nintendo's E3 press conference and wondered what The Reginator looked like in his younger days? If so, have we got a picture for you. While we have no idea at exactly what age this photo of Reggie was snapped, we can definitely tell that people were still frequenting...


  • News Reggie Defends High Download, Retail Price Point

    Calls cheap, "disposable" iOS titles "one of the biggest risks today in our industry"

    A common thread among discussions of downloadable DSiWare as it compares to competing platforms, particularly iOS devices, is its relatively high price tag. While games available in the App Store often retail at $1 or $2, the majority of those in the DSi Store come...


  • News Reggie: Steel Diver Makes Up for Lack of Zelda at Launch

    Submarine game is "awfully compelling", says honcho

    While we don't yet have a rock-solid launch line-up for 3DS in either North America or Europe, we do know that Nintendo's two top guys, Mario and Link, won't be making their appearances on the console before E3 in June. Nintendo of America President Reggie Fils-Aime says the titles will be released...


  • News If You Want Virtual Boy Games on 3DS, Speak Up

    You never know, it might work

    With the news that 3DS will offer downloads of GameBoy and GameBoy Color titles came the inevitable question: "would Nintendo also offer Virtual Boy games to download?" First, you have to convince Reggie Fils-Aime, Nintendo of America's president. Speaking to Kotaku, Fils-Aime said As a consumer, I have...

  • News Reggie Wonders Where Metroid: Other M Sales Went Wrong

    Why did Samus underperform?

    Metroid: Other M divided gamers: many loved its combination of action, exploration and conversation, whilst others hated the new portrayal of traditionally less vocal heroine Samus Aran, amongst other things. All this equated to disappointing sales for Nintendo, the title sitting at around the half-million mark in the US...

  • News Miyamoto and Reggie Honour Mario's 25th with Amazing Cake

    So emotional even the cake was in tiers

    Nintendo's flagship New York store recently re-opened with a brand new Mario-themed design in honour of Super Mario Bros.'s 25th anniversary, and to celebrate it hosted a huge party with two very special guests. Reggie Fils-Aime and Shigeru Miyamoto made appearances at the event to meet fans, cut the cake and...


  • News Reggie's 3DS Date Confirmation May Have Been a Mistake

    Contrasting comments cause confusion

    You may remember this video from the weekend: the President of Nintendo of America, Reggie Fils-Aime, appeared on a popular late night talk show to play some Donkey Kong Country Returns and decided to show off a little of the 3DS as well? And when asked by the incisive interviewer "when will the console be coming...

  • News Reggie Confirms 3DS is Coming Next Year

    Barely audible over a million hearts breaking

    The discussion of whether Nintendo's 3DS will reach one of the Western territories before Christmas has been a back-and-forth affair. Will it, won't it, will it, won't it? Well, it won't. On Late Night with Jimmy Fallon, as well as showing the world his incredible skill at Donkey Kong Country Returns,...

  • E3 2010 3DS Could be Region-Locked

    Decision not made yet, says Reggie

    With no concrete release date for the 3DS yet in any territory, gamers everywhere are already plotting which importer to go with should the machine reach their country last. Nintendo of America's President Reggie Fils-Aime says the company has not yet decided if the machine will be region-locked, leaving the door...


  • News Reggie: 3DS is Our Next Handheld Platform

    Finally, someone on the inside speaks up

    Although Reggie Fils-Aime likes to shoot the breeze about rival hardware, it's something of a surprise to hear him speak about upcoming Nintendo machines, but in a recent interview with Businessweek he acknowledged the existence of the 3DS and its role in Nintendo's future. Although predictably very little...


  • News HD Wii - Is It Coming? Depends Who You Ask

    Nintendo's left hand says, "I don't know what my right hand's doing"

    Another week, more HD Wii confusion. Last week's Nintendo investors meeting is proving to be a goldmine of quotes and teases, following the cats and WiiWare demo service, and now further translation has revealed an interesting little titbit about the possibility of an upcoming HD-enabled Wii. Nintendo's research and development..


  • News Consumers Respond Well to Wii Price Cut

    $50 saving puts more Wiis in American homes

    Since the Wii had a tasty $50 knocked off its price, it seems they've been flying off North American shelves quicker than fireworks in July. Nintendo haven't yet released any actual figures - it's only been a few weeks - but everybody's favourite Nintendo of America President Reggie Fils-Aime had this to say: The consumer response has been very strong to..



  • News Reggie says "important" Wii titles coming

    Strong sales should follow.

    Nintendo of America President Reggie Fils-Aime said in an interview with Reuters that the company has a number of important new games on the way for Wii, saying "we’re confident that we’ll continue to see very strong hardware sales behind those launch titles.” What could these key titles be? Wii Fit+ has been...

  • News Reggie: We’ll Be Better at E3 This Year

    Nintendo hoping to make amends for 2008's dire performance

    E3 2008 wasn’t a particularly good one for Nintendo. Sure, the company was riding high in the sales charts but the limp presentation (which was essentially geared towards the casual gamer) did little to appease dedicated fans – and after all, they would have been the ones watching. You think your average soccer mom has even heard of E3?..

  • News NoA President Talks DSiWare

    Nintendo of America President Reggie Fils-Aime distances the DSi from the iPhone, and lets a few tidbits drop as well.

    In a recent Q&A with Wired, Reggie Fils-Aime made a point of distinguishing the DSi's downloadable titles from the iPhone's. Specifically: "We are taking a film-festival approach — high-class content done by knowledgeable developers in creating fantastic experiences..

  • News Reggie Clarifies: There is No "Magic Number."

    One million copies sold to make a profit sounds ridiculous? It is!

    Earlier it was noted that in order for a Wii title to actually make a profit, one million copies of that title must be sold, and as many were quick to point out, that number just didn't seem right. Well, according to Nintendo of America president Reggie Fils-Aime, it isn't. Reggie says "the fact is, there's no single magic..


  • News Reggie: Wii Games Must Sell a Million to Make a Profit

    That’s a lot of copies, how many have made the cut?

    Unfortunately, not that many. In fact, most games typically sell less than 150,000 copies according to a New York Times article, where Nintendo of America’s head honcho Reggie Fils-Aime shared this interesting information. Fils-Aime said “[one million titles] was a lower threshold than for the other consoles,” and to make that number..



  • News Wii Storage Solution Imminent?

    Reggie tells MTV how it is, Nintendo accept the problem and have an "urgency" to solve it.

    Of course, it's not just download content that's putting a strain on the Wii's limited flash storage: "As we continue to have things [...] like Mario Kart that has its own channel when you're playing from an Internet perspective, we're just making this challenge tougher and tougher. So in our view this..

  • News Reggie Says Storage Issue Isn't Only For Geeks And Otaku!

    Good old Reggie Fils-Aime, he’s the man. The president of Nintendo of America is launching a one man war on the terror that is the lack of internal storage on the Wii. Europe's Laurent Fischer might think that only "geeks and otaku" are bothered about having no space left to store all the lovely WiiWare games and other downloadable content you have bought, but worry not because Reggie is on your side!

    Speaking to MTV, Reggie revealed they consider the storage issue to be of wide importance now. It’s not just the hardcore demographic who are..


  • News Reggie: "Big Game Coming This Christmas"

    Mystery title to be revealed at E3

    Reggie Fils-Aime has dropped hints that Nintendo owners should be very happy this Christmas. The Nintendo of American President said: There's gonna be a big game for the holiday that gamers will want. All I can tell you is what we announce during E3 is gonna be fantastic. The gamer is gonna be excited and the expanded audience is gonna be excited. Many fans have..

Reggie - Features

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