Over the years, Nintendo has made a name for itself revolutionising and redefining the way we play. If it wasn't for this innovative and often risky approach, the video game industry might not have transformed into the digital entertainment juggernaut it is today.

During the same chat with IGN recently, the former Nintendo of America president Reggie Fils-Aimé explained how the company's innovative ways (that have contributed to the growth, popularity, and success of the video game industry in general over the years) stem from a simple mantra on a plaque located within the executive area of Nintendo's Kyoto headquarters.

There is a plaque in the Nintendo executive area in Kyoto that says in Japanese, ‘Create Something Unique.’ This has been Nintendo’s mantra for decades. Within the video game space, Nintendo has innovated so often… from hundreds of games, consoles, controllers and peripherals. Just about every element of modern gaming was started by Nintendo.

He further stated how "everyone" at Nintendo challenged themselves to create something unique:

This focus on innovation runs throughout Nintendo and into the disciplines of Sales, Marketing, Operations, even Finance. Everyone challenged themselves to Create Something Unique.

During the Switch generation, we've seen some of the most unique ideas from the company yet. Apart from the system itself, most recently Nintendo released Ring Fit Adventure – an action-RPG focused on exercise and bundled with what is essentially a unique take on a pilates ring.

What do you think of Nintendo's mantra? Does the company innovate enough? Tell us below.

[via au.ign.com]