The Robotic Operating Buddy - or R.O.B. for short - was one of the many ways Nintendo attempted to differentiate its NES system from "traditional" console platforms which had poisoned the market after the 1983 video game crash.
This robotic companion could connect to the console and interact with various games, but in truth its scope was incredibly limited and it is best remembered today because it looks so darn cool.
If you've ever wanted to know what's inside R.O.B. then that probably makes you a little creepy, but still, YouTuber DangerUss Mort has posted this time lapse teardown and rebuild which we're sure you'll agree makes for riveting viewing. In fact we can't stop watching it, no matter how hard we try.
Do you still have your R.O.B. from back in the day? Is it any more than just an ornament on your shelf? Let us know by posting a comment below, with or without R.O.B. assistance.