Pokémon GO has been a viral phenomenon, a process that continues to evolve as it rolls out in more territories around the world, with Japan the latest country to join in. The US was there on day one, however, so it's a market that provides some useful data on the app's performance.
SurveyMonkey Intelligence, for its part, has been looking into the rise of the app and now its sustained success. Its latest post states that GO has had its peak in the US, but highlights the speed of the rise and consistently high figures as points of interest.
The chart below shows how the daily active users metric in the US hit its peak after just one week, and despite a slow decline is still racking up 20 million+ users per day.
The next graph shows how the immediate buzz around the app made day one the biggest in terms of downloads.
Overall, SurveyMonkey Intelligence states that GO's ascent is unconventional, simply due to the speed at which it happened.
What's remarkable about the explosion of activity around Pokémon GO is how quickly it's happened. Previous blockbuster titles Candy Crush and Draw Something took months to gain momentum, gather tens of millions of users, and hit peak usage. Pokémon GO achieved the same thing in a single week.
And there's still a long way to go. As we've seen from other games there's still every chance that the game attracts millions of users (and makes millions of dollars) for months, and even years to come. Plus, the game is not yet available in all countries of the world, with some major countries yet to enter into the hype cycle.
The long-term prosperity of the app will be interesting to follow. There's a lot of content that could conceivably come to maintain user interest, so the question is whether the augmented reality craze will keep players engaged long enough to keep playing until more 'mon and features arrive.
Time will tell.