There's been a particular trend for plenty of major 3DS releases in the UK charts; they make an initial foray into the all-format software top 10, before promptly falling away within a week or two. It seems that Nintendo's most reliable of franchises is bucking that trend, however, with Mario continuing his coin rush in British retailers.
The latest chart from UKIE shows that New Super Mario Bros. 2 is still occupying third place, a position it's held since it launched. It's an impressive run for Mario, and it's rare to see a 3DS exclusive holding onto such a high position for a sustained period of time; Nintendo must be rather pleased.
On the downside, the performance of other Nintendo-exclusives is somewhat weaker. The fading Olympic fever has seen Mario & Sonic at the London Olympic Games drop out of the top ten to 11th, while the only other 3DS titles in the top 40 are evergreens Mario Kart 7 and Super Mario 3D Land, clinging on in 34th and 36th place.
A mixed bag, overall, but the continued sales success of New Super Mario Bros. 2 is proof that — regardless of some complaints about repetition — 2D Mario games sell in significant numbers.