TheNine

TheNine

Keep your loving brother happy.

Comments 4

Re: Ubisoft Discounts Galore in 2-Week North American eShop Sale

TheNine

I'll finally be picking up Rayman Legends.
I remember waiting for the game anxiously, before Ubi decided to postpone it's launch to coincide with the 360 and PS3 versions, before being inevitably lost in the GTAV hype.

Told myself Ubi wouldn't see another dime from me, but alas... A great game is a great game

Re: Editorial: Triple-A Third Party Games Will Need Creativity as Well as Marketing for NX Success

TheNine

Very good article.
I'm a firm believer though that this industry is no longer about the great games, but rather about unwavering marketing perfection of your brand.

Despite in my opinion, Nintendo being on top of their game with many Wiiu releases for it's franchises, it's brand is out of favour and they really need to reestablish their footprint within the area of the market that really moves hardware. It'll take time - they really need to figure out how to capture a young audience, intrigue them with software that isn't iOS or android, and transition them into long term fans.

My generation that grew up with Nintendo are in their 30s, and the generations that follow unfortunately have been part of an industry that is increasingly hype based, while great experiences have truly become of fractional importance to a console's sales.

I look at the PS4. Possibly the worst market leader in the history of gaming. Selling millions on a very lacklustre library that is barely supported by Sony itself, and that is more irrelevant than ever as it's bread and butter 3rd party stuff is cheaper and better on PC.

But it's a damn juggernaut. The playstation brand has been selling at breakneck speeds despite offering experiences that have been on a steady decline since the PS2. Bravo to the Sony ad guys.

So, will unique 3rd party games help Nintendo?
I'd like to believe so, but I doubt it. I look at the gamecube as an example.. eternal darkness, tales of symphonia, crystal chronicles, killer 7, viewtiful joe, RE4, RE0, REmake etc.... It had tad 3rd party, often quality and exclusive/ limited exclusive.

Unfortunately in an industry where branding reigns supreme, it was also purple and had a handle. That won't fly with little Timmy who wants to be part of the cool kids.