Dop88

Wonder which division is handling this, unusual for Sega tbh. Could be Sega of China, they often handle that kind of task...

@calbeau ah thats different. Its an animation.

The Sonic team logo already works because you can put in negative black and white cleanly unlike others logos

@RareFan Rhythm Thief was technically non-Sonic Team game. Sonic Team is a brand. The division of Sega where Sonic Team is located, makes Mario & Sonic Olympics, regular Olympics and Puyo games. The battle portions of Sakura Wars where also by Sonic Team.

@Maulbert tbf this was on their jp website blog about promoting sonic generally and not western pr.

Its a cool tradition to have eleborate logos, for games. But its better to have this behind the scenes stuff after the game launched.

@steventonysmith

Sonic and Sega will coast along just fine I'll assure you lol. The franchise endured so many blunders and Sega Sammy Holdings has so many money avenues.

@steventonysmith

Doesn't your link account for the first half of their last business year?

@steventonysmith

Last I checked there was YoY increase on profits and sales
https://www.segasammy.co.jp/english/pdf/release/20220513_presentation_eng_final.pdf

Little known aspect -

The game, The Key of Avalon, was released on the Triforce arcade architecture, same as F-Zero GX.

Key of Avalon was the first of many gacha based arcade games (unrelated to sports, auch as horse and football games) where you have 1. save your progress on a card 2. collect trading cards. 3. the game gets frequent updates Still a huge focus for Sega and other companies to this day.