Nintendo and Illumination are currently ramping up the Super Mario Bros. Movie marketing campaign significantly, with the movie set to launch on April 5th, 2023. It looks like Amazon is getting in on the action too with a rather ingenious alteration to some of its delivery boxes.
Yes, as spotted by the folks over at VGC, it looks like some Amazon delivery boxes have been given the Super Mario treatment and have turned into yellow question mark blocks, an iconic object found within the Mario universe.
It's honestly making us rather jealous and we're starting to wonder what we could possibly buy that might require a question mark block for delivery... Hmm. We could do with some new candles, come to think of it.
There's been a lot of chatter around the upcoming movie recently, with Miyamoto himself taking part in an acapella cover of the Super Mario Bros. theme tune. The final trailer for the movie also showcases some awesome footage that's sure to get every Mario fan in the mood for a trip to the cinema, so be sure to check that out.
What do you think of these Super Mario-themed Amazon packages? Have you received one? Let us know with a comment.
[source videogameschronicle.com]
Comments 27
The only way to open it is to hit it with your fist after throwing it in the air above you
I need one! So bad!
Do we get those in Europe too? My package today was kinda boring
@TheBigBlue I shouldn't have ordered that vase ...
Very slick looking to be honest! Cool promo.
@Snatcher
You need a cardboard box? When it comes to Nintendo's cardboard products, Labo is surely superior to this.
They are really going all out with the marketing for this movie.
No question, I want one of these.
Just wait until scalpers started selling the Amazon Super Mario Bros. "?" boxes on eBay for thousands of dollars.
@nukatha But this one is a yellow cardboard box with a ? In the middle!
@TheBigBlue Doesn't matter if the package is marked fragile. You gots to punchy punch.
I don’t need a special Mario box. I just want Amazon to stop delivering my games in a mailer sleeve, show up bent in half, looking like they placed an ACME anvil on top of it in the delivery truck…
@ATHFjman18 it could be worse. I got a Kirby mouse pad from My Nintendo, and the box would've comfortably fit a PS5 plus protective packing.
I was so confused when I received the box only to find the box weighed more than the contents
That’s some neat advertisement for sure
@AndyRogan That happened to me regarding the Warioware tape; The box it came in was far too big.
Very neat marketing to be honest.
Haha nice promotion there.
That's a nice looking design!
The perfect promotion to place on a package!
@AndyRogan I dunno. I’d rather have a bigger box than a beat up game case. Amazon’s done me dirty like 3 times now, to the point that I returned 1 game because the case was so badly mangled when it delivered. I now try to avoid buying a single game to be shipped from them unless the sale is really good.
Guess I'm filling jeff bezzo's pockets for a limited edition box.
Hmm might be time for a book run.
I DO prefer advertising and promotion to propaganda (like they’ve been doing recently).
@ATHFjman18 Same here. I very rarely ever order games from Amazon for the same reason. I have had better luck ordering them from Best Buy.
@ATHFjman18 Funny Cause iv Ordered from Amazon for yearssss with buying old ps2 games and getting them in the Yellow Mailer package and none of my Games Came like that Guess im lucky or Somethibg but never had a problem With Amazon Before.
Yet another cool addition to this movie's already stellar marketing campaign!
Love to see the marketing budget for this movie - wow - no stone left unturned!!
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