[Update: Wed 28th Jul 2021 19:30 BST]
Well, well, well. It looks like it's not only heroes (and Groose) who get fancams...
[Original: Fri 23rd Jul, 2021 22:00]
Step aside, every K-Pop band ever: the new star of the fancam is Skyward Sword.
But what is a fancam, you ask? Well, picture this: you really love a particular member of a band, but the on-camera time is split between each member, so you take every single shot of that one person from one concert, and stitch it together to show off only them. It's extremely popular on Twitter, where people will post unrelated fancams of their favourite K-Pop bands or celebrity under pretty much any post.
You can usually recognise them by their "filmed vertically on my phone" aspect ratio, their "filmed live at a concert" audio, and their magnetic adhesion to the person of choice.
To put it more succinctly: They are videos made to show off your appreciation for a particular person, and Nintendo — a company that, let's be honest, is often a little behind the times — seems to have figured out how to do them.
We present to you, fancams of Fi, Groose, and Zelda from Skyward Sword:
...We'll admit, they're a little odd. What's with the generic music? Why doesn't Link have one? We don't have answers, but we do have a deep appreciation for whenever Nintendo makes memes. Good job, Ninty.
[Update 23/07/2021: They did, in fact, make one for Link. What a hunky boi.]
Comments 23
Maybe there isn't one of Link because he's making them?
Ift hey did one for Link that's be like watching a longplay.
I kinda like it. I like when companies try to freshen themselves up and try new ways of promoting stuff. Especially when leaning towards being less formal. It connects better with people.
@inenai Yea I agree. They do look a bit rough around the edges though. The dream is for the social media team to be able to brief the development team on the assets they want/need.
Development teams don't like that though... !!
They did do one for Link - https://youtu.be/V3hwzFX_j4s
Can’t believe the tagline isn’t Fi-TS
Now I'm 100% sure I don't understand modern marketing trends
How do you do, fellow kids?
I'm just as confused as you guys are
@tee-cup thank you! I searched "Link", that's why I didn't find it. They didn't even use his name. Rude.
Fi stans must be up in arms about their cut screentime in the remaster.
The royalty free music is what gets me lmao
Why not skyward shorts as the title?
one of Zelda shots remind of that cat meme.
Just wish Groose's was set to his Theme, best song in the game!
So basically, "fancam" is a synonym for "creepy internet stalker" then?
Is that what those sad, ridiculous posts are that have nothing to do with anything. Another reason to stay away from "social" media.
Artistically, it's a much nicer game than Breath of the Wild imo.
I never realized his mouth was shaped like the Predator, minus the flappy things.
No love for Impa?
I don't think these are "fan cams". They are just YouTube #shorts, made specifically for viewing on phone.
This game is UGLY!
Amusing marketing, but that music, urgh! Groose’s short needs Groose’s theme at the very least!
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