Despite the arrival of the PlayStation 5 and Xbox Series X, demand for the Switch is higher than ever – and it has caused Nintendo's share value to jump to the highest level since December 2007 – a period when the Wii was king of the living room.
Nintendo's share value rose 6.6% on the Tokyo Stock Exchange today, a spike which has much to do with the incredible demand for the Switch console, which has sold 68.30 million units as of September 30th this year.
It's not just Nintendo which is seeing a rise in its share value, however; Sony also reached a personal record, moving past the 10,000 yen-per-share mark for the first time since 2001.
Speaking to Bloomberg, Toyo Securities Co. strategist Ryuta Otsuka said:
Investors have their attention toward game makers amid the recent coronavirus spread and the upcoming Christmas season.
The ongoing COVID-19 pandemic has definitely had an impact on console sales this year; Japanese combined hardware and software sales rose by 5.5% in November compared with the same month in 2019, according to SMBC Nikko analyst Eiji Maeda.
[source bloomberg.com]
Comments 15
Yeah. I have a little dabble with fraction shares for "fun" and I made 40p on Nintendo this last week. Ha!
Let’s go! My Pokémon will become heavier at market open
Why do Nintendo fanboys care about this stuff?
Will there be an article when Nintendo’s shares drop to 2010 levels when the bubble bursts?
Good for Nintendo, but for me personally makes me want to kick myself as I was going to invest 10K back in 2012 during the dire WiiU days as I thought surely they will bounce back, but decided not to at the last minute.
Could probably put a deposit on a house if I did and sold my stock right now! xD
As an investor in Nintendo this is good news for my portfolio. I'm hoping they split shares. The little I have invested though doesn't mean a whole lot in short term. Hoping maybe in 25 years it will be a nice boost to retirement
@Trajan Because it's great to see a system you love doing so well. It's good to see gaming as a whole doing so well.
And yes, there would be articles like that, and have been already. We lived through about four years of doom and gloom articles during the lowly Wii U era on an almost weekly basis.
Oh no nintendo almost doomed!!! 🤣
I knew buying nintendo was good!
@ROBLOGNICK amateur numbers, I'm up £1.91!
Need. More. Stock.
And all it took was Doug Bowser gleefully confirming that Mario will more or less die next spring! The more anti-consumer you are, the happier the stock matter is, it seems!
@eltomo Ha ha, good job!
Meanwhile CDProjectRed's stocks sunk to a new low thanks to their Cyberpunk 2077 launch release debacle.
@Gwynbleidd It happened before and it could happen again. But it seems unlikely to happened for a while. Assumptions were a big part of the failure of Wii U.
@Retro_Player_77
That's not how stocks work.
Before they started working on Cyberpunk, the stock was worth about $2. Volume and stuff makes that complicated, but that for reference. The hype of the game and other projects made the stock soar as high as 100 as some investors thought it would be the best game of all time or something. It's the second best selling game of the year, which while a disappointment, is hardly devastating, so the stock fell to about $70.
So when you read "cyberpunk launch cost founder $1B" what that should say is "cyberpunk launch makes founder around $7B instead of the $10B or so some people were expecting last year, or the $8B they expected last week"
Poor guy. Bet he cries himself to sleep every night reading comments.
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