Remember the days of the Wii and DS, when cash was so plentiful that Nintendo was capable of securing the talents of celebrities like Beyonce, Patrick Stewart, Ant & Dec and [checks notes] Jedward? Well, it would seem that those glory days are back with us once more, as Nintendo UK has just announced that it has secured the services of Love Island presenter Laura Whitmore as brand ambassador for Ring Fit Adventure. (If you aren't aware of the Love Island TV show, then you should do your utmost to keep it that way and we envy you more than you can comprehend.)
A new TV spot will begin airing from today which shows the presenter indulging in a bit of physical activity thanks to the best-selling Switch game. You can view it above, if you're interested.
It says here that Whitmore's a big fan of the game, and had this to say about the news:
I love the fact that I can roll out of bed in the morning and start my Ring Fit Adventure home workout straight away. I can customise a variety of full-body work outs which fit into my hectic schedule. The game helps keep me fit and motivated – and all from the comfort of my living room.
Ring Fit Adventure has proven to be the perfect lockdown video game and has even been out-selling the mighty Animal Crossing: New Horizons recently. Will Whitmore's considerable charms help shift even more copies in the UK? Time will tell.
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Comments 27
Good for her for getting the gig, but does a game that never stays in stock really need an ambassador?
"(If you aren't aware of the Love Island TV show, then you should do your utmost to keep it that way and we envy you more than you can comprehend.)"
Thanks for the warning @damo but your trash already made it's way across the pond and became our trash as well. Not like we needed any more trash reality shows. Still, better than watching the news, no reality there anymore.
Still not getting Ring Fit though, I keep my seldom used Balance Board where I can see it as a reminder. Hasn't stopped me from buying all the Labo kits though. 😝
I still don't get having celebrates using a product, promotes it
OOO baby daddy like this new. Kreygasm.
Bring back the Redknapps, I’m sure they could fix their marriage playing a game of Mario Kart like the good old days.
I'm sorry, who? From what? You know what, don't want to know.
Marks out of 2
This may be the least important piece of information I've ever received.
I have one question and one question only...
Who?
I'm not familiar with Love Island and I guess I'll keep it that way...
In any case, I bought Ring Fit day one and am glad I did. It's really terrific.
I bet more people know what RingFit is, than who she is.
Never a good sign.
I wonder what the data looks like for this game. How many people continue playing past week 1, 2, etc. From the gameplay I have seen, it looks like a good workout. But are people drawn back to play it over and over again?
@Agramonte a fit hot woman playing fitness game
Great way to promote the game
That’s all that important with this I guess
Dang, if some of ya'll cut the excess salt out of your life, you'd have even less need for Ring Fit.
@ummyeahnintendo I've had it about 3 weeks (maybe 4?) and I still go back to it at least every other day for a level or two. It's engaging enough to play just after getting off work, so it's good by me.
The advert does the job..
The game sells out without advertising but with new consoles releasing shortly from the competition it dosen't harm to do some some advertising in the run up to Christmas...
At first glance, I thought the Flack was back!
Can't forget the most memorable celebrity appearance
https://www.youtube.com/watch?v=09wBn4ux3N0
And football manger is coming to switch! Weird day of news.
Makes sense to pick someone from a very popular show to promote it. Only got into Love Island recently by accident by turning on ITV2 to watch Family Guy, seeing the USA version and just ended up watching till the end. I am now converted.
Always wonder though how much this affect sales, for anything. It must work otherwise companies wouldn't do it but I can't think of any product a celeb I like could promote that would push me over the edge to buy.
@Dezzy I like this comment.
@Totakekeke Oh, no... This comment does not sit well when the next thing you see is your creepy Biden gif...
@Jayofmaya it's just a little kiss...I'm sure uncle misses kissing since we've been in these awful covid times.
Yeah, she's hot. Still not buying this thing, but thanks anyway.
@Totakekeke Mocking Bidens creepiness in the avi then posting your own creepy messages. Classy.
Barely recognized her since she's wearing clothes and not a thong bikini!
@BigRed40 sorry, I assumed Whitmore was an adult since she got hired by Nintendo for this advert.
Oh cool!!
Um...who?!
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