Remember that officially-licensed Sonic curry that turns your poop blue? Well, the speedy little hedgehog's back with a second consumable product that we'd probably be pretty cautious of.
This time, Sega's teamed up with G Fuel, a US-based energy drink brand, to release a crossover product "inspired by iconic elements from across the Sonic the Hedgehog universe". We're not sure how a drink can really be inspired by Green Hill Zone, but its flavour's going to be given the super-appetising name of 'Sonic's Peach Rings' (which is apparently "bursting with peach gummy flavour").
Sega of America's Manager of Licensing, Michael Cisneros, says that the company's "ecstatic" to be partnering with G Fuel for this peachy new endeavour:
"We’re ecstatic to partner with such an established energy drink company in the gaming community to bring Sonic’s Peach Rings to market. Sonic the Hedgehog has always been a character that embodies perseverance and endurance, which are qualities that are central to G FUEL’s product. We can’t wait for Sonic fans to enjoy it!"
If you're hoping to enjoy it for yourself, those in the US will be able to pick up a can from G Fuel's website from 12th August, with a powdered variation tucked neatly inside a limited-edition collectors box also arriving a week later.
Mmm, Sonic Peach Rings.
Comments 30
Limited edition collectors energy drink you say? Hmm, probably a pass from me.
Sonic's Peach Ring?
Sorry sounds like a completely different product to me
If only all this energy could be used to actually make decent sonic games. Still.....I can't imagine it'd taste good.
You'd think it would be among the first consumable merch items a franchise like Sonic would ever get.
This is even random thing.
I found this Sonic Kite in my school.
Someone dropped it.
@Carck that's not always guaranteed, sometimes these promotional things end up tasting horrible. If it were comparable ( in terms of quality) to normal brands it wouldn't be a one-off thing imo.
Sonic Energy Drink!
GOTTA GO FAST to get this limited edition energy drink. GOTTA DRINK THIS FAST if you GOTTA GO FASTER!
Seriously though, Peach rings? What? Couldn't come up with anything better?
Sega banking all their cash over the years from these different ventures for what, a new sonic (who cares) game? Why don't they look at their amazing IP list and give us something good, new and fresh? Maybe they are secretly building a killer console?
I still think that Sonic works as a great mascot for almost every other merchandise besides video games. In my opinion, SEGA should use Sonic only as a mascot, but not really as a video game brand. They have so many better franchises under their belt like Skies of Arcadia, Space Channel 5, Nights, Billy Hatcher, Panzer Dragoon, Puyo Puyo, Streets of Rage, etc.
He already has an energy drink. I bought one a few months ago along with the dbz spirit bomb drink and mega man e tank energy drinks.
Sonics peach ring? now I don't even want to know what happened when all the sonic and mario cast turned up for the Olympics only to end up stuck in a hotel during lockdown 😩
I really like the packaging design of the can
NLife, still reporting on anything Sonic like it’s Nintendo related.
This ***** should be forbidden in all countries, why parents let their children drink this overdose caffein stuff, wich smells like cow mineur when you open it.
Unbelievable CEO decission of sega.
Not much of an energy drink guy, but I kinda want to try this.
Literally just ordered my first GFUEL starter pack last week, excited to try it out
Was kinda surprised how good gfuel was when I first tried it. I thought they just paid piles to streamers to like it, but it was legitimately more enjoyable than a can of redbull; not that that's a high bar but still lmao
Is Sonic's ring peach coloured because all the spikes have worn away from skidding to a stop on his rear end or something?
If this drink is anything like the Sonic games, it will leave you feeling lethargic, uninspired, and ripped off...
Reminds me of getting sloshed on Peach Schnapps as a young lad in my local woods.
So I’ll pass.
@locky-mavo I'm pretty sure there is a generation of gamers that think Sonic originated in the Mario Vs Sonic at the Olympics games.. either that or as a Smash fighter.
That name is so disturbing... "Sonic Peach Rings" sounds so wrong in so many levels...
@Ainz hey pal, GFuel customer here. I can vouch that this isn't one of those merch cash grabs treated as after thoughts. It's GFuel making it, and their products are of great quality. The ammount of flavors they have is insane, and there's always something for everyone. If you like peaches you will probably like this.
Edit: forgot to mention, the only limited edition is the box that comes with the shaker, they will keep producing the flavor in the the normal tubs.
@JamesJose7 I've never heard of GFuel, but assuming they operate like every other major company and are just partnering with Sega I can see why the quality would be as you say it is.
The last peach thing I recall tasting is sake so I can't say for sure if I'd like it haha!
@Ainz Perhaps you are from Europe? GFuel is heavily marketed on America and I don't believe they have distribution centers outside it so you'd have to import it, which isn't ideal. There's a GFuel alternative on Europe that I do not recall the name. But over here it's definitely one of the top gaming energy drinks brands.
@JamesJose7 Yup, I'm in the UK which would explain it. I'm not big on energy drinks anyway but thanks for the info.
@Ainz thanks for listening oh great supreme being Ainz Ooal Gown.
@RareFan while I agree in theory, the sad reality is that they will never do that. New games are purely a marketing strategy to sell non video game merch (especially for kids series like sonic), that's why the boom redesign even happened period, to push new products.
Spencers has been selling Sonic energy drinks for a while now. The liquid is blue, don't really remember the taste lol.
Can't wait to pee blue
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