Niantic's outdoor mobile game Pokémon GO is reportedly making even more money than it previously was now that people around the globe are locked down indoors.
According to Sensor Tower data (via VentureBeat), global player spending in the game reached $23 million last week on 16th March, which was an increase of 66.7% from the previous week. The reason for this revenue increase is all tied to the recent changes made to the game (including increasing the rate of spawns), to encourage people to stay indoors.
The chart below illustrates the significant increase in player spending over the past week:
The majority of the $23 million the game made in the past week has come from the United States, where players spent a total of $7.8 million - equating to "about" 34% of the week's total amount.
Have you been playing GO more frequently since the recent changes? Leave a comment down below.
[source venturebeat.com]
Comments 5
Indoors yes, but also the Genesect event locked behind that silly paywall.
In other news in solidarity with people staying home Niantic has announced not to charge for any microtransactions for the next few months.....owh wait..
Actually I've found the opposite; that, as a long time Pokémon Go player, my interest in the game has plummeted to its lowest level ever. The main appeal for me was getting outside for walks whilst hopefully catching some interesting 'mon. Now that's gone there doesn't seem a whole lot of point opening the app to catch the one or two Pokémon that may spawn near my house.
It's insane how much this game makes.
Brilliant move of the company
Higher spawn rate without the ability to go to a pokestop= more people spending money on poke-balls
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