If you've been keeping an eye on our lovingly-crafted site recently, you'll have spotted that Nintendo Australia shared an ASMR video of someone building a Nintendo Labo fishing rod yesterday. Now, things are getting even weirder still, with this 30-minute Nintendo of America video of someone playing a Switch Lite in front of a fireplace.
We're not sure what's going on within Nintendo's marketing teams, but the days of loud, flashy trailers seem to have been put aside in favour of soft, delicate, ASMR recordings. To shake things up a bit, the gameplay is sometimes broken up by the odd shot of a Christmas tree, the hoot of an owl outside, or the star of the video making a sandwich. OK then.
Perhaps we're just old and boring, but what on Earth is going on here? Are you more than happy to sit and watch 30 minutes of gameplay/fireplace action? It is relaxing, we suppose.
Let us know in the usual place below.
Comments 34
The ASMR we have all been asking for.
With all the stress/chaos in the world, I think videos like this can be a good escape from our stark reality. Sometimes quiet is good.
After watching this I wonder what the untapped market is for companies having their Devs upload full walkthroughs of their games. I bet people could make a pretty popular series based on that.
Oh, Nintendo. I love you.
The droid you're looking for is a search for YULE LOG TV on your favorite engine.
In context, Nintendo made a(n) hilarious meme.
Hold up, you mean I could be playing the Switch WHILE i'm making food? Nintendo chose to advertise to the right market. I'm buying 10 Switchs and 2 Sandwichs
'Relaxing' is definitely the right word...I managed a couple of mins before starting to nod off..
I get it, but 30min? You can show comfort and Nintendo fun/relaxation in less than half that. Lol.
Downhill? This marketing genius. If you watched more Rick and Morty you would have the 200 IQ needed to see this. /s
Is that you, Nintendo Karen?
Jesus what I would give to have a day of gaming like that..... quiet cabin, cozy fire.... that’s dream level stuff right there.
I think its a nifty approach. also it is a preview of my holidays this year.
Cant even see the fire lol
The first minute or so is well done... then it seems kinda pointless.
The lady in the video seems nice... and perhaps lonely.
I find it quite likely that this could be hinting towards something Odyssey-related. Perhaps some DLC, or a sequel?
Odyssey is a fantastic game, but it can't be a coincidence that they choose to feature it in this ASMR...
I think (well, more hope) this means we have officially jumped the Yule Log craze. At least use something interesting like a Super Metroid speedrun.
Ryan Craddock doing his best ‘old man yells at cloud’ here 😉
....At least it's not 24 hours of a forest just to announce a my little pony.
Quite random indeed. I'm sure somewhere in the background there's a tease for something. Look forward to an analysis video of this lol!
If they make enough revenue from “likes”, subscribers and Harry’s Razors and Lootbox product endorsements; maybe they’ll graduate to buying a binaural microphone so that Miyamoto can make some ear licking videos.
Folks at Nintendolife just cant appreciate the finer things in life
"Ah. So he's just playing Switch and making himself a sandwich?"
"...HEY FOLKS, SO THIS IS MY HOUSE! JUST MADE A SANDWICH, PEANUT BUTTER AND JELLY..."
"Oh my God — it's still the commercial!"
I think it's a great idea for a commercial/something different. But if they're actually going for ASMR, it's a bit of a fail 🤔
30 minutes of tinny speaker sounds is not relaxing. They should've really dropped down the volume of the game and boosted the fireplace crackle. Maybe have some soft orchestral Nintendo tunes playing in the background.
@Obito_Sigma its definitely something i appreciate
This is a thing? I guess I should just do the same, time to record myself playing my yellow Switch Lite in front of a fire.
Looking at this video if I were Nintendo I would have had a hand model playing it.
It's not an ad. Someone just recorded it and uploaded it because they could and the supervisor said "eh, clicks." and shrugged.
Better than the 24 hour pokemon stream of an empty forest
What? She didn't lock her door! She could be in danger!
None of you get it.
This ad is to show that unlike other consoles, you can play a game in front of the fireplace - warm and cozy during the holiday season.
@NoTinderLife add quietly... I love my PS4, but it ain’t quiet enough to hear a fireplace. 🤣
This is clearly a hint that the next DLC fighter for Smash Ultimate is a female character likely Shantae or Lara Croft. The thing is that fighter will come during or after the Christmas hours so it tells you to play whatever games you had right now til then. The fact that she play both a Zelda and Mario game means she can't wait to fight Link and Mario in Smash Ultimate.
@PoorGeno yes! I'm glad someone else got it. It's actually big this year. There's a similar video I just watched on HULU (where there's an entire catagorie dedicated to this sort of video) that is nothing more than Terry Crews painting a holiday scene Boss Ross style by the yule log and xmas tree. Well played, Nintendo marketing. Since it's very much an American thing with it's roots on TV in the boroughs NYC, I'll give Nintendolife a pass on completely missing the point.
@Prizm They're not. It's their fun take on the old Yule Log video. A wierd, quirky, regional American kitsch 'tradition' that has kind of been mememified these last couple of years.
This article is a bare faced lie:
We don't get to see her actually make the sandwich!
Day ruined.
Show Comments
Leave A Comment
Hold on there, you need to login to post a comment...