As Microsoft and Sony gear up for the next generation of console gaming, Nintendo is focused on maintaining the sales momentum of its current hardware.
The holiday period is obviously an important time for these sales, and according to some "early analysis" from Wedbush Securities, the standard Switch featuring a download code for Mario Kart 8 Deluxe was one of the most popular items during this year's Black Friday sales in America.
Although Microsoft and Sony's consoles saw major price cuts during this same period right down to $200 or less, Wedbush analysts told CNN how Nintendo managed to dominate the competition with the exact same deal as last year's (priced at $299.99). During Cyber Monday, the "Nintendo Switch" also ranked as one of the top ten searches on Google Trends in the United States.
If you did pick up one of these Switch bundles during this year's Black Friday sales, you've likely got an older model with less impressive battery life (as noted by analyst Daniel Ahmad on Twitter). Regardless of this, it's still a Switch!
For anyone wondering how long the Switch can maintain these strong sales, just yesterday, analysts predicted the hardware could experience "a longer life cycle" due to its hybrid design, which makes it a very effective platform for selling software.