Last week played host to Amazon Prime Day, a huge, annual event hosted by the online retailer which sees plenty of products be placed on offer. This year's Nintendo deals weren't particularly mind blowing, but new data suggests that the Switch was incredibly popular amongst consumers regardless.
The data comes from Hitwise, which has tracked online visits, transactions, sign-ups, top searches, and more. As you can see in the images below, the Nintendo Switch was the most searched for product across the US, UK and Australia. More people were hoping to find a Switch than common devices such as TVs, laptops, and iPads.
Likely owing to the fact that those Prime Day Switch deals weren't hugely impressive, the console didn't sell as well as other items, however. Despite the searches, the Switch failed to land a place in the top ten most purchased products for those countries.
Still, the search data alone shows that the demand is there for Nintendo's hybrid console, perhaps also indicating that more people would happily pick one up at a lower price point - something which bodes well for the upcoming Switch Lite.
[source hitwise.com, via nintendosoup.com]
Comments 37
Yeah switch deals were absolute rubbish. A joke.
The switch deals were rubbish hardly anything off consoles and games where as other consoles got quite substantial discounts
@Anti-Matter Sorry but no, the deals were awful compared to other consoles. @aznable was correct
amazon uk had up to four different switch bundles in top selling 50 during event
The bundle deal with extra pink/green joy con was good enough for me. I decided I was going to get one, but they'd sold out by then.
The switch deals were terrible or if I’m able to say RUBBISH
If you already own a Switch, there was very little to appreciate in this sale. They should half the price of some of these older Switch games. For instance, how the heck is Doom and Wolfenstein still 60 bucks? Arms still at 50-60.
Nintendo lost a ton of sales just because they didn't want to make a real effort on special offers. All Nintendo (US, UK, AU, etc.)
Why would Nintendo be interested in selling switches at a loss when they fly off the shelves at the regular price?
@Sabroni Systems, I can understand. But the price of games should be better than they currently are. Especially third party offerings that are still full price after a year of being on shelves.
@Anti-Matter I get that you want to comment on every article but if you don't have anything to add to the conversation, maybe don't say anything at all... Or share your opinion on why you disagree, we all have our own opinions and that's okay.
@ricardosteve I think @Anti-Matter has just taken the comment the wrong way, I don’t believe he meant any harm
@Sabroni I somewhat agree with you. No need to discount when the systems are flying off shelves. Maybe they didn’t have the extra stock prepared. But on the flip side they could have prepared a load of extra stock and shifted millions more consoles. They might not have made much money from sales but software sales would surely more than make up for it, more switches in the wild = better exposure etc. I think it was probably a missed opportunity the more I think about it.
The Nintendo Switch. The system that keeps on giving.
The last part of this article makes it sound like you didn't think there was demand for the Switch.
Where have you been the last two years?
Switch Lite might be cheaper, but I still say it isn't cheap enough to justify the downgrade. That said, it's still gonna sell, because of parents buying it for their kids and stuff and the 3DS being yesterday's toy. And yes, before you jump on me, I know there are people who claim they have absolutely no interest in TV mode whatsoever and apparently never will. I don't understand them, but I know they exist.
More proof Nintendo needs to release a normal, powerful console to compete with PS5 and Scarlett!
@Heavyarms55 It's definitely worth it for guys like me who almost exclusively play their switch in handheld mode and want a way to take the system to work in a pocket rather than a case
@TeslaChippie Lol, yeah okay, good luck not breaking it. It's not that much smaller, and shoving it into a pocket just scream "broken analog stick". Anything's worth it if you're willing to waste the money on it. People spend 3 times the price on name brand clothing that's no better than store brand stuff, just has a different name.
Really though, sarcasm aside, you shouldn't do that. It's really not a good idea. This isn't a DS or a flip phone, if you just shove it in your pocket, it's going to break.
Do you guys just hop over to 'Nintendo Eveything' now to get your article subjects?
@TeslaChippie I assume you work in a circus?
@TeslaChippie What kind of size pockets do you have that could fit even a Switch Lite?
@Heavyarms55 Yeah that's one thing I'm disappointed in with the Lite. There's a whole lot of people who buy only handhelds that want it for the pocket-ability and I anticipated Circle Pads being used on the Lite for that reason. The use of the sticks creates the same problematic-handheld situation the Vita had, only the sticks are bigger (though less fragile.) And Sony got mocked for the non-portable handheld to which, I believe it was Yoshida, replied that "it's portable, but not pocket-able" or something to that effect. Switch already fit that criteria. I see why they did it, Circle Pads wouldn't provide the same control for Switch games sticks do. But, it also gimps it as a true pocket handheld in the same way Vita was...which isn't a plus, and doesn't differentiate itself from "big" switch enough.
Then again, I'm sure a lot of the purpose is they didn't want to make it a wholly desirable alternative to big Switch at a lower price for the same audience, they just wanted to capture the audience that wasn't going to pay that (and parents nervous about detachable Joycon.)
Nintendo's one of those few companies that can afford to make an intentionally inferior product for a price point audience so that it doesn't conflict with their core product.
Wow the TROLLs are coming out in full force when PS get outsold by Switch. Trying to compare Switch sales to anything other then Switch sales is what TROLLs can only do now. If you don't want a Switch Stop commenting on here as well. You have a choice buy or don't buy but obviously there is more to their comments then just TROLLing. If anyone thinks they can do better hardware then make it and stop Trolling but you know they can't so want to play the game then make and sell a console otherwise your a TROLL in disguise.
@YANDMAN @AlphaElite
Actually, the Switch Lite is slightly less deep and less tall than the New 2DS XL, which already fits comfortably in my work slacks. It's just longer, which doesn't really affect much.
Not everyone wears skinny jeans to work lol
I picked up a new harder switch case for traveling this fall I have planned off a lightning deal, and also got FFX, X-2 on sale for 35.
IIRC, Walmart in the US was running better Switch deals than Amazon was on Prime Day.
@TeslaChippie
I don't even think to put my Switch into my long pants pocket, even if it does fit.
They where even cheaper if you took advantage of Ebay's 20% off code in the U.K Brand New Switches where down to £220.
@NEStalgia brilliant! You forgot to mention the power differential though. 😃
@beazlen1
They’ve got two new models coming out soon. Given how well Switch has been selling I doubt they’ve got a lot of stock to shift and they certainly don’t want to be making too many of the current model.
@AlphaElite
A jacket pocket? I can fit a 7” tablet in mine, in a case.
That said I would never put a Games Console in a pocket without being in a case. In fact it’s better in a bag, in a case. I’m not crazy.
@Heavyarms55 I brought my OG vita to work for over three years and it still works fine
@NEStalgia Good points all around. (as usual from you!) But I still hold that even with circle pads it is too big to pocket reasonably. If you forget its in your pocket and sit down you're likely to sit on it and bend or break it. Also, while I wear big bulky cargo pants, I still say it would be bulky in the pocket, even if it can be jammed in. I both anticipate and kinda dread hearing all the people complaining after this thing comes out about how it either wont fit in pockets still, or they broke it in their pocket.
I think it was one of the bigger iPhones a few years ago where everyone was bending them in their pockets. Well Switch Lite is probably gonna be next.
@Heavyarms55 have good point about "bendgate"! I wonder though if Lite retains the painted steel frame the big switch has? Without joycon rails it may not need them, but it shares the same thickness so it may still have it. Switch is a lot more rigid than it looks ("warped switch" complaints aide )
Agreed that it's bulky in a pocket either way. No way it would fit in normal jeans. Shorts, cargo pants, and coat pockets would be fine though. Oddly my dress pants have bigger pockets than my jeans. It defies physics, i know. I give pants the tool test. Of i can shove a Makita 4Ah battery in them, they're good.
@NEStalgia Oh it is pretty durable. But is it durable enough when anywhere between 30(young kid) and 100 kilograms (big meaty adult) sits on it? Personally, I am not willing to test that.
I just want to know why Marioo Kart 8 Deluxe is practically still full price. It came out right after launch is a port of a Wii U game. It should be $30 at most, even if it is amazing.
The deals were terrible and i need to know how a dead game like ARMS is still selling for full price?
Tap here to load 37 comments
Leave A Comment
Hold on there, you need to login to post a comment...