Update: Just a couple of hours after we reported on the rumoured app, it became a reality. Pokémon Pass has now been officially revealed and is available to download right now on Android and iOS in the US.

We have a trailer and more information for you below:

The Pokémon Pass app connects you with great Pokémon digital rewards when you visit participating retailers in your area. Sign in with your free Pokémon Trainer Club account, and then get notified of upcoming events happening at a store near you. When you visit the store, use your phone's camera to scan codes to unlock gifts, such as in-game items for Pokémon: Let's Go, Pikachu! and Pokémon: Let's Go, Eevee! and photo stickers for your phone.

Pokémon Pass is free to download and use for Android devices and the iPhone. To use the app, you'll need to enable location services and grant permission for the app to use your phone's camera. You'll also need a free Pokémon Trainer Club account, which you can create on Pokemon.com. The features of Pokémon Pass are currently available only in the United States.

Download the app today to receive a POKÉMON Detective Pikachu photo sticker based on the movie! Place the sticker and snap a photo with the app's camera function to add Pokémon flair to your shot!

With Pokémon Pass, add a little Pokémon fun to your next trip to the store!

Original Article: It looks like a brand new Pokémon smartphone app called Pokémon Pass could be just days away from release, potentially giving those who download it a chance to grab rare, shiny Pokémon and other exclusive goodies.

Twitter user @Tsukento has shared the following two images online, seemingly showing new pieces of advertising released by The Pokémon Company. As you can see, Pokémon Pass has its own logo and looks set to be available on both Android and iOS devices.

Image: @Tsukento
Image: @Tsukento

@Tsukento notes that the marketing materials were spotted at Target and that the QR code featured on the advertisement currently leads to a dead link. If we're reading into the advertisement correctly, it would appear that users will have to download the app and use that to scan the QR code shown to receive the goods - currently consisting of shiny Pokémon in Pokémon: Let's Go, Pikachu! and Let's Go, Eevee! and a Psyduck sticker based on the new Detective Pikachu movie.

The messaging states that these offers will start on 11th May, so we imagine the app will become available on that date or just before.

As always, it's worth noting that we haven't received any official word on this app just yet. We wouldn't get too excited at the possibilities this app could bring until we know it's coming for certain, but it looks like we'll know soon enough in the coming days.

What do you think the app might provide? How would you like an app like this to be used? Share your thoughts with us in the comments below.

[source twitter.com, via pokemon.com]