The Chinese video game giant Tencent has reportedly given up on its MOBA game Arena of Valor here in the west. Just months after the release of the game on the Switch eShop, the marketing teams located in the US and Europe are believed to have been disbanded.
This localised version of Honor of Kings has struggled to compete since it was released in 2017 – with the game averaging just 100,000 active users in Europe and 150,000 users in North America on a daily basis. The ongoing issues have been linked to a poor marketing strategy and a rift with the League of Legends company, Riot Games. One company source provided the following statement to Reuters about Arena of Valor:
"In those markets, we are really just letting it live or die on its own course."
Although Riot is "100% owned" by Tencent, the relationship between the two has been bumpy. Part of the problem was when Tencent decided to use Riot's characters to promote Arena of Valor competitive tournaments. Riot then filed a complaint and this triggered a marketing freeze for two months – allowing the League of Legends developer to review all of the advertising plans for the Chinese-developed MOBA.
After multiple other attempts to grow Arena of Valor in the west, Tencent is now re-thinking its strategies for overseas territories and is looking to acquire more independent studios. Most recently, it purchased the Swedish-based studio, Sharkmob.
Have you tried out Arena of Valor on the Switch yet? What did you think? Share your thoughts below.
[source gamesindustry.biz]
Comments 29
Wait, Tencent owns Riot? Why would they bother supporting a rival to one of their own products? Did they buy Riot after they had already made Arena of Valor?
@Heavyarms55 apparently they majority owned Riot in 2011, and fully acquired it in 2015. Wikipedia suggests this was made because riot didn't want to make a mobile version of LoL
@Hams96 Huh. Interesting. Well thanks for clearing that up a bit.
"Part of the problem was when Tencent decided to use Riot's characters to promote Arena of Valor competitive tournaments."
And they even own Riot, so they could have gotten those characters legally. But apparently they still don't understand what "intellectual property" means.
Aren of Valor looked was a decent game. But it had a big issue where after I play a single game, it would try to say that my internet was too poor to play anymore. And it wouldn't even try connecting to the internet. So anytime I wanted to play it, I would have to rush in the game real fast and select a game mode and launch it within the span of like 10 seconds. And when I did play everything worked perfectly fine, no laggy movements or anything, but that one issue forced me to always close out the game and enter it if I ever wanted to play. Also, I was promised an exclusive skin as I was chosen to be a Beta tester, but I never got the skin. And when I went to the discord to not only address the issue I was having, but also ask why I was never sent a code for the exclusive skin, I was ignored by the admins. So ya, I gave up on that game after the Beta ended.
@Heavyarms55 because it's all money, it's not a rivalry if you own everything. You cannot lose. Just like how most wars are funded from the same source.
@YANDMAN Clearly they could lose, since they did AoV is not using Riot characters, meaning they lost.
The problem with service games like this is they have to be hugely popular or they will be slowly but surely abandoned by the developers. Looked at what Blizzard did with Heroes of the Storm. I don’t play MOBAs but it sucks for those who invested time to be given the shaft.
So wait, what does this mean exactly? It was obvious for awhile that Arena of Valor was being left to die, but are things going to pick back up at some point in the future or are we just not going to see anything else? I play Arena of Valor nearly every day and the game is super fun, but the lack of updates and patches has seriously hurt it from a community standpoint.
Either way, I hope Nintendo are watching and are taking something away from this. Because there are plenty of other MOBA's out there that they can acquire for Switch if they were serious about it. The latest and most interesting being "Extraordinary Ones". Either bring that to Switch or get started on making their own full of Nintendo IP's. Either way, Nintendo needs to fill this apparent void somehow.
"Just" 100,000/150,000 daily active users isn't enough? How many do they want? I tried it and thought it was pants after 5 minutes so I'm surprised they have that many.
I think one of the biggest problems in gaming today is that there's too many games. sounds stupid I know, but people get overwhelmed by having a huge bunch to choose from. I like mobas, I played AoV a lot at one time, but there's other games I want to play too and I have to choose wisely on which ones I'm gonna spend my time and money on.
Only 100.000 active users?! What a worthless time wasting contraption we have devised! We'd want MILLIONS of people to waste their time OUR way!
@SonOfVon I was thinking about this point earlier this morning. Flashcarts for old consoles and handhelds allow you to have hundreds of games on one cartridge, but when I tried one all that happened was that I spent ages choosing what to play and then instantly felt like I should be trying something else. I subscribed to Game Pass on my Xbox, installed everything I liked the look of and had the same issue. It becomes like a huge pile of paperwork at work... I want to hide from the enormous task! I think I was happier when just playing to death the small handful of games I had for the older consoles. I guess it's the ultimate first world problem!
Is Giant Tescent a Chinese video game ?
No. Tescent is a Chinese video game giant.
Please NintendoLife stop putting capitals at the begining of each word so we can understand the title in one read !
"Chinese video game giant Tencent reportedly gives up on Arena Of Valor" = reads great
Was their advertising strategy just "make all those crappy mobile ads that get shown all the time" or is that another game I'm thinking of
More games is good. Back in time, we had way less choice and had to settle for what was released and available near us at stores.
But I guess nostalgia is a powerful drug.
Utter trash from day one!
Such a cynically designed game for mobile was never going to catch on Switch.
Wow, that was fast. At one point in time Arena of Valor was literally the biggest game in the world. Surprising that it failed to gain any meaningful traction in the West, though perhaps not too surprising since the game was virtually unknown amongst Switch owners.
Tencent is putting out a LOL mobile game anyway. They probably figure it'll be more successful with recognizable characters, so they're letting this one sit as-is in the meantime.
@NotTelevision Blizzard actually still supports HOTS. In fact, they just released a new champion. They just chose to ramp down the number of resources and updates they were pumping into the game. The gaming community of course took this as a sign that "it's dying" because if you're not catching up with Fortnite, what's the point, right? I actually really like HOTS and think it's by far the most approachable MOBA available right now.
Something told me not to bother spending a dime on this game. I’m glad I listened to myself for once. I tried it on mobile and thought it was pretty fun but that was a while ago and I just moved on to more complete games instead of sinking money into those god forsaken micro transactions. It must suck for the people who spend money on these games and the company abandons them. What do you have after that..they aren’t updated and when the servers shut down..it’s all just wasted money. This is why games that are free to play or have micro transactions need to die. Sooner or later people will eventually wake up and not bother spending money on these games sooner or later. Sure it will be a while because morons take a while to adapt like the rest of us. I don’t mind buying a game and it has dlc that add to the game but when it comes to cosmetics...how dumb do you have to be to buy that garbage that used to be free or unlocked with skill. I’d rather buy my woman a sexy dress or something for the bedroom because guess what..cosmetics for games cost the same amount as real clothes. Gaming these days...blah
@Wanjia
Comments are for people to give their opinion, but thanks for reminding me that I'm not in charge of the site !
@Reignmaker Good to know. I saw the news a while back and did take it as a sign of gradual death for the game’s support, with Blizzard stretching themselves a little too thin in recent years.
@Wanjia
As a human, I don't give a damn about AP style. Only about how it reads on my poor human eyes.
@ThatNyteDaez I thought Smite already filled the void.
Damn and I just downloaded it a little over a week ago but haven't played it much.
@Blizzia How can you lose if you own all the I.P's???
I wholeheartedly agree. This has annoyed me for years. If I have to decipher the headline, then it’s a poor headline!
@Tibob
“Is Giant Tescent a Chinese video game ?
No. Tescent is a Chinese video game giant.
Please NintendoLife stop putting capitals at the begining of each word so we can understand the title in one read !
"Chinese video game giant Tencent reportedly gives up on Arena Of Valor" = reads great”
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