Last weekend, the Nintendo New York store posted a message on Twitter notifying followers it would be closed until 11:30am on 15th January due to a private event. It turns out it was a promotional event for the recently released rhythm-based Switch game, Fitness Boxing.
Thanks to the PR, we now know the Nintendo NY store invited a group of women made up of online influencers and industry people to participate in a workout session led by Instagram fitness influencer Niki Klasnic. Nintendo was even nice enough to share some photos of the event, which can be viewed below:
Fitness Boxing is developed by Imagineer and includes more than 20 different songs to help motivate you during your workout. You can listen to the likes of Lady Gaga, LMFAO and Avril Lavigne (full tracklisting here). As can be seen in the overview trailer below, you'll learn how to master the jab, uppercut, hook and plenty of other moves. In addition to this, you can customise your trainers and workout or compete against a friend.
Have you tried out Fitness Boxing on the Nintendo Switch? Tell us below.
Comments 51
So... were there any pictures of the Direct?
Anticlimactic!
Those evil fitness trainers preventing us innocent nerds from watching the glorious Nintendo Direct from the heavens. We shall drive them out of the second floor for the good of this country! /s
Hey look, Nintendo sent those pics directly to the press! 😉
A bit off-topic, but have you guys ever noticed how there’s more people complaining about “No Direct complainers” than actual “No Direct complainers?” It’s a little funny imo
Top 15 Mysteries Solved by Nintendo Life.
Number 15: The Case of the Unrevved Friers
Number 1: The Fitness Boxing Murders
Been having fun with the game honestly. I miss the Wii era
I just hit my 11 day streak in Fitness Boxing with thousands of punches thrown. I think it's great. I hope this helps get the word out, more people pick it up, and we get DLC routines for it.
Does @Anti-Matter like this game now that it has male trainers?
@MH4 The internet is meta like that. Eventually you'll have more people complaining about the people complaining about the people complaining than you will have people complaining about the people complaining.
Now complaining doesn't even sound like a word.
I like this game, but man my arms were sore the next day when I tried this out. Lol, I’m used to it now.
@Mrtoad I think he was playing it the other day. Or some fitness game, anyway.
Edit; Nope. Whatever it was must’ve been on his WiiU, not Switch (that was MK8)
Wow, that was less hype than when Platinum announced Bayonetta for Steam. Everyone saw that coming.
@e0ne0ne Did I just get gnomed?
Better fix the game first
Horrible frame rate, some really bad remixes and motion detection
No, really, it wasn't a Direct? Shocking.
"online influencers" is one of the worst phrases I've ever come across in my life. Not sure why I hate it so, but I do. It's not the people themselves, I don't care about them one way or the other, just the phrase. It's like my brain knows there must be some already existing simpler word to explain what they are, and this phrase is just all kinds of pretentious.
@rjejr Well, I was thinking about it the other day, and they do “influence” their followers online, to a degree.
Though I agree, the name is pretty silly.
Not the kind of "game" I would have thought warranted an event. More so, since the game is already out.
@GyroZeppeli Unrevved fryers? Really? On another note, MY LEG!
I really am tempted to pick this up but twenty songs sounds way to few. I imagine i would lose patience with the music before i lost patience with the game itself.
@rjejr i hate the term as well but i have to admit some do influence me. Sure there will always be YouTubers who every week will be telling you about 'an exciting new product' from a company 'i have actually been a really big fan of for years' and they are just awful but there are others, people who have a genuine love for a series or a product and when you see that genuine excitement and enthusiasm it can be contagious and when you realise over time there interests and yours align a recommendation can be as trusted a good friends. Sadly, most consumers find it difficult to distinguish between the genuine and the walking talking 3am shopping channel.
I like this game. I don't love it, but it's not bad. I need a new Wii Fit U. It had a lot of nifty and unique mini games
Nintendo probably should have promoted Fitness Boxing before it released...
Developed by Imagineer?
That's not the same Imagineer of the 8- and 16-bit era, is it?
I guess their most infamous creation was Quest 64.
(though they published the SNES port of Wolfenstein. Supposedly they hired a developer that just on the sat on the port for months, making id have to write the released version in only a couple weeks.)
Lmao.
Get Mayweather in there to challenge them.
"Ready and...haa!"
TKO
I must be honest: I LOVE the “game” 😂
Fitness Boxing is excellent!
@bluemage1989 Just turn the music off and put your own on, as you would in a boxing gym anyway.
@e0ne0ne I'm starting mine today! You felt any difference to fitness or anything yet?
I would’ve got this if I wasn’t so fit
@rjejr
Yeah I've never liked the term "online influencer" either. It somewhat implies that these people are corrupt (which they're probably not for the most part, but that's what it suggests) and that their fans are mindless sheep who can be easily manipulated into doing/buying whatever they tell them. It just makes it sound very fishy.
The demo was good ... Ninty store looking sexy eh haha
Who is the influencer in the pink tank top?
Huh. I wonder why this game was bearly ever promoted at all? No fanfare for it period...
@e0ne0ne Well i still have the demo installed and want to get it at some point, but with all the upcoming games it's pretty hard (KH3, RE2, Anthem, dragon marked for death and so on) money and timewise....
Great game. Recommend downloading the free demo if you haven't already
@TheLightningYu Totally understandable. I would only prioritize this 0ne if you need some winter workout motivati0n. Otherwise, fun is fun. This is the only 0ne that's Fit, tho.
@pbb76 According to the game and my watch, I've burned about 3200 calories playing the game. According to my scale, I've lost over 3 pounds. So, yes, the game has made a difference. (I've been eating healthier, too).
@e0ne0ne Yea I'm on a healthy eating kick, so hoping this will help - probably combine it with some DDP Yoga!
@pbb76 Go get it, man! Good luck! I hope you feel both "THE BANG", and the burn!
@Haywired @bluemage1989 @MH4
"implies that these people are corrupt"
I do think thats' part of it. Online influencer is like a fancy word for drug dealer to the tweens. But for me it's mostly just the word "influencer". Like, is that even a word? Just say it slowly out loud, 4 syllables is way too many for that few letters. Then you put "online" in front of it like "online" gives them some type of either superiority or inferiority depending on who you ask. Together it just sounds like a phrase somebody made up b/c they were trying too hard to make something up that they could claim was there's and nobody elses.
So it sounds forced and too tongue twistery. I don't know why we just can't call them what they are, "popular Youtubers". B/c that's really all they are, people who are popular on YT. The whole "influence" thing is really giving some of them more credit than they deserve. And if some of them are on things other than YT, like Twitch, Instagram and the like, just call them "social media stars". I can live with that too, not my place to say they aren't stars. I'd prefer they weren't called "social media celebrities" b/c celebrities on social media are already social media celebrities.
Just seems like words already exist that can be used without having to make up new ones like "influencers".
@rjejr I don't like the term as I feel online influencer implies they are capable of leading subscribers in to mindlessly buying anything they recommend. I feel 'prominent YouTuber' describes what they are. Not necessarily the most liked users simply the most known. What I find annoying is that the term does not allow for any variance between for say a Prominent YouTuber who mindlessly sells whatever earns them the biggest paycheck and someone who has slowly built a fan base with content that respects the viewers intelligence and time and will go to the effort of making an interesting well balanced video out lining why they genuinely like a particular product. That lack of distinction bugs me.
@bluemage1989 "That lack of distinction bugs me."
There's always going to be a lack of distinction. You can be a celebratory like Robert Deniro or Nicole Kidman or a celebratory like Paris Hilton or Nicole Richie, still a celebratory. And yes I did purposely leave out anyone who's last name begins with a K, thanks for noticing.
I could live with prominent Youtuber. I think the fact that I'm able to accept "Youtuber" as a word shows just how willing I am to bend on the topic.
@rjejr What the hell would late 90s me have thought a YouTuber was i wonder lols but yeah its a fair point whether its film, music or television it is difficult sometimes to distinguish between the wheat and the chaff i guess it shows how much the platform has grown over the last decade that prominent content creators have grown to a level of public awareness on the same level as film stars.
@bluemage1989 It's certainly due in part to the fact that kids today - yes I'm using that phrase b/c it fits - watch way more Youtube than either tv or movies. Neither of my kids really watches anything on tv - though my wife is having my son watch Game of Thrones now - but they can probably each name dozens of Youtubers. They watch so many even I can name some now - Matt Pat, Chuggaconroy and the Cinema Sins guy. They ARE the stars. The next Mr. Rogers and Fonzi will be a YT star. Who needs Charlies Angels tna when you have the internet? Sure, some of us old fogeys are still watching Big Bang Theory, and those gawd awful reality shows, but the kids are all watching YT, that's where the B-list celebrities of tomorrow will be created.
But I'n not calling them "online influencers", I'm just not. My wife said we should call them "Game Boys". She quickly realized that's Nintendo's home console so no go, but we decided if it's spelled "Game bois" it just might work. Except for all the females "Game bois", it's a work in progress.
@rjejr @bluemage1989 Influencers aren't just on Youtube though, there's a huge portion of them on instagram. I don't disagree that the term influencer is kind of silly, but it is accurate, and platform neutral. Would either of you be as amnoyed if they were called promoters?
Edit: Many influencers for gaming are youtubers, but other industries use influencers too. As an example, my dad has become obsessed with following beer influencers on Instagram lately. When he travels he usually brings some local beers to trade with nearby influencers for their local brews.
@NoxAeturnus Does your dad show up at the events saying "Look what new beer my favorite online influencer talked me into buying?" I'm willing to bet your dad has never said the word "influencer" out loud in his life. 😉
Admittedly I still haven't come up with a phrase I like yet but I think substituting "social media" for "online" is a good start. "Online" is too America Online, sounds like an internet provider. Though I am old and remember stuff like Prodigy, Compuserve and Netscape.
Influencer is just a bad word, no getting around that. Promoter isn't bad but does sound a bit too salesmany. "Star", "Celebrity", "sensation".
I know these people exist, and they do influence other people, especially young people, so the term is probably here to stay, but I'm never going to like it, even after I get used to it.
@rjejr Well you would lose that bet, because he's always talking about the influencers he's met and that is exactly how he refers to them. Doesn't seem to bother him in the slightest. I mean, influencer is not an easy word to say, it doesn't exactly roll off the tongue, but it does describe what those people do from a company's perspective - they're word of mouth advertisers, like ye olde town crier. There are just some words people don't like for whatever reason. Like moist. I'm always surprised by the number of people who hate the word moist. I guess influencer is just one of yours. My take on the whole thing is: shrug.
@NoxAeturnus Wow, I'm surprised anybody could say influencer out loud on a regular basis, much less somebody old enough to be a dad to somebody old enough to write, I'm bewildered. Or maybe dumbfounded.
I'm ok w/ moist, my wife is one of those people who hates it though, it's an apt analogy. Influencers. ugh.
Does your dad consider Phil Swift to be an online influencer or is he just a spokesperson? I consider JonTron to be a youtube personality but he may have graduated to influencer by now. So many terms.
@NoxAeturnus @bluemage1989 "influencer"
Saw this on CNN this morning, guess there's no turning back now.
https://edition.cnn.com/2019/01/23/uk/influencers-online-posts-investigation-scli-gbr-intl/index.html
I sort of counted, and while the title says online influencer and the article calls them influencers 1 or 2 more times, it also calls them celebrities 3 times and makes a comment about social media. So it's kind of all interchangeable, but "online influencer" seems to be the most defining term.
Oh, funny enough, the use of the term in this article does lean towards the more negative aspect of what they do, crossing the line from just being a person who likes something and talks about it to being a paid spokesperson, as @Haywired mentioned. So maybe the media likes "online influencer" as a subtle dig that they may not be on the up and up, the negativity is intentionally built into the term. Like a MAGA hat. 😝
EDIT: Not sure if anyone will read this, but one last follow up just the same.
Just saw this article on /. Person who wrote it must feel the same way I do about the term "influencer" as they say "social media stars" twice and influencer only once.
https://news.slashdot.org/story/19/01/23/235251/social-media-stars-agree-to-declare-when-they-post-ads-for-products
@pbb76 https://www.nintendolife.com/forums/nintendo-switch/fitness_boxing_coach
@TheLightningYu https://www.nintendolife.com/forums/nintendo-switch/fitness_boxing_coach
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