Based on pre-orders alone, Super Smash Bros. Ultimate was already predicted to be the highest-selling Smash and Switch game on launch. Now that the latest entry in the long-running fighting series is finally available worldwide, the first sales data estimates for Japan have now been released.
According to MorganStanley, based on a preliminary Famitsu sales data report, Nintendo's all-star brawler on Switch is estimated to have shifted about 1.3 million copies in its first week within Japan. This would make it the biggest Nintendo-published game launch in Japan ever, not including the Pokémon series. As exciting as this is, it's not as surprising it has likely outpaced existing entries in the Smash franchise, given the ongoing marketing push leading into the game's worldwide release. As for how this compares to other Switch game sales in Japan, it puts it well out in front.
Last month's Pokémon: Let's Go, Pikachu! and Let's Go, Eevee! sold 552,000 copies locally and the month before this Super Mario Party sold 131,000 copies on release. Last year, Splatoon 2 shifted 631,000 copies at launch and Super Mario Odyssey followed this up at the end of the year with 514,000 sales. Ultimate is estimated to shift 10 million in the short-term and is likely to exceed market expectations over the long-term, which will in return improve Nintendo's stock price. More concrete data regarding Japan's Ultimate launch is expected to be revealed soon.
Over in the UK, Super Smash Bros. Ultimate topped the charts in terms of physical sales, and became the fastest-selling Smash game locally of all-time. It even managed to beat the combined sales of Pokémon: Let's Go, Pikachu! and Let's Go, Eevee! domestically. In contrast to existing Smash games in the UK, launch sales for the new game were 302 per cent higher than those achieved by Super Smash Bros. for Wii U and 233 per cent higher than Super Smash Bros. for 3DS. Once again, this data is limited to physical sales.