Nintendo of America president Reggie Fils-Aimé had a busy week promoting the company’s upcoming releases while meeting with multiple media outlets over the duration of E3 2018. In an interview with Forbes at the annual video game convention, Reggie was asked about Nintendo Labo.
So it's absolutely met our expectations, and to put this in perspective, we see Nintendo Labo as a title and a platform that will sell for extended periods of time, much like we experienced with Brain Age on the DS or Wii Fit on the original Wii. And so for us, what we need to make sure we do is continue to drive engagement with parents and their kids.
Reggie elaborated on how exactly future engagement would be achieved, explaining how in the Americas, Labo was intended for entry-level coding purposes.
There's a lot of activity happening this summer as parents are looking for experiences for their kids while they're out of school. Here in the Americas, we have activity going on in the fall in the educational market, showing how Labo can be used for an entry into coding, as well as the maker community and the creation of the Labo toy-cons themselves. And so it is going to be a key product for us, and something that we're going to continue to support, not only through the balance of this year, but well into the future.
While no specific details were revealed about the upcoming plans for Labo, based on Reggie’s insights, it sounds like Nintendo intends on supporting it over a long-term period.
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