If you spend a decent amount of time on the beautiful pages of this very website, you'll no doubt be aware of the Switch's shocking levels of early success. It only took the console ten months to sell more units than the Wii U managed in its entire lifetime in Japan, which sounds like an incredible achievement on paper, but does this actually say more about Nintendo's failure with the Switch's predecessor than any recent triumphs?
Well, in reality, both consoles' performances highlight the polar opposite levels of success for the other, and Nintendo is very much aware of the difference between the two. In a recent interview with The Star, Nintendo of America's president Reggie Fils-Aimé talked about the difference between the marketing of the two systems, highlighting the clear message presented with Switch before taking a small dig at Nintendo itself for a lack of clarity with Wii U.
“We have a lot of momentum out there. It’s wonderful. But we also know that in this games business, things change quickly. What we’ve been able to do with Nintendo Switch is a number of very important things. First, we’ve been incredibly clear with the positioning of the product. Why should you purchase this device? Well, it’s because you can play this great content, anywhere, anytime with anyone. Tell me what the Wii U proposition was in 10 words or less. We weren’t as incredibly clear.”
The Wii U did cause a lot of confusion amongst consumers, with many believing the console's GamePad to be an accessory for the Wii rather than a next-generation system. A mixture of rebranding, clear advertising, and an easy-to-understand device concept certainly seems to have helped Nintendo's cause this time around, and hopefully we'll see this style of marketing continue into the future.
Do you think the Switch is an easier-to-understand gaming system? And more importantly - can you tell Reggie what the Wii U proposition was in 10 words or less? Why not have a go in the comments below.