The biggest shopping weekend of the year has now passed, from Black Friday to Cyber Monday. It's a hugely important period for retailers, and the shift to online shopping continues to gain momentum; data from Adobe suggests that's the case.
In a press release outlining its estimates for the Holiday Weekend (as it is in some countries), Adobe Data has estimated that Cyber Monday brought record online sales in the US of $6.59 billion, up on Black Friday and Thanksgiving Day in terms of online revenues. Its analysis also suggests that 47.4% of visits were on smart devices (phones and tablets).
From a Nintendo perspective it seems like the Holidays have been lucrative, too.
Top sellers on Cyber Monday included the Nintendo Switch, PJ Masks and Hatchimals & Colleggtibles figurines, Apple AirPods, streaming devices like Google Chromecast and Roku, and Super Mario Odyssey, the video game.
In previously released estimates via Adobe Digital Insights the Switch was listed as the top selling product on both Thanksgiving Day and Black Friday. With momentum reportedly then continuing through Cyber Monday, that would suggest that Nintendo also got decent stock in place to meet demand.
These are all estimates from Adobe, albeit based on a huge amount of data and analysis.
It seems like the Switch and Super Mario Odyssey were headline successes over the past few days, then, and it'll be interesting to see more data and information once the US NPD results roll around for November.
Comments 41
Nice to see the switch doing so well and that Nintendo had a lot of stock for it. It seems like it was able to do well even with the huge success of the $199 PS4 that was offered last week.
Glad to hear it's going well for my fave game company.
This is very promising though some insight into Nintendo's 2018 lineup would be nice.
Nice to see a game without loot crates succeed.
@Grumblevolcano Agreed. I'm thinking Kirby and Yoshi will come along sooner rather than later, but not clear at all. Hopefully Retro has something good soon. At least the Switch is selling...
When the Switch was struggling over the summer to meet demand I was worried about this time period, but it sounds like they were able to fix the problem in time. Great news for them.
@Grumblevolcano
Yeah, I've noticed that Nintendo is keeping things pretty close to the chest lately. The Switch announcement was October (or something like that) of last year, and then we got a console release in early March, without any prior knowledge of what it was. They've been behaving the same way with game announcements too, apart from Metroid Prime. All told, come January, when the holiday dust settles, they'll show their hand at what's coming, but it would be nice for those of us who bought it to see what the next game is beyond Mario and Xenoblade.
Yea I thought it was cool that the Switch did so well even without a crazy discount. I hope they got an equally excellent follow up year in 2018 planned. So far they seemed to have learned from the atrocity that was the Wii U release schedule. Can't have that again.
"And Super Mario Odyssey...the videogame"
As oppossed to Super Mario Odyssey, the animated series.
Coming soon!
@Melkac Super Mario Odyssey the flamethrower, Super Mario Odyssey the breakfast cereal...
...oh wait - they're actually doing that one...
But, but, but, the Switch is going to fail, Nintendo can't get it right, Nintendo console sales have been falling since 1992, the momentum won't continue, it was just initial launch success, the loyal Nintendo customers got burned on WiiU, new customers want bigger experiences only the more powerful systems can provide, without loads of Western AAAs it will be the same pattern all over again........why isn't this working?! throws cue cards
@Grumblevolcano Nintendo Direct Incoming... 😊
@Melkac
Super Mario Odyssey: Geography Lesson for Grade 1 - 6.
Super Mario Odyssey Hotel
Super Mario Odyssey Airline + Airport
@NEStalgia
Yo !
I believe that sligeach eire boy is ranting about Switch success.
You know, haters gonna hate.
@NEStalgia Also it's too big to be a handheld, no-one wants an underpowered home console, the online infrastructure is 20 years out of date and who wants to play rehashed games like Mario Odyssey and Zelda when you can have a fresh new IP like Super Lucky's Tale*.
*I actually read that one recently. Some things are real head in hand moments...
@MoonKnight7 Yeah, Xenoblade 2 would have a better chance of succeeding if the only Switch announcements in December is stuff we already know is coming like BotW DLC Pack 2 and FE Warriors Fates DLC.
Went into bestbuy and there was a bin entirely devoted to Mario Odyessy. It looked like it was stacked full at one point, and with simple math I figured it held 300 copies. There were 100 left.
That’s great new. Walmart was one of my stops with friends on Black Friday, I was actually surprised to see no dissociation the Switch. I was afraid it might affect sales but..
In other news, they did have both NBA2k18 and Mario vs Rabbids 50% off which I was not expecting.
It will be interesting to see hardware sales' figures across the world for the past week. The PS4 had some amazing discounts, and we know the Switch hardly had any, so it will be interesting to see if this closed the gap between the two for a week or if the Switch remained out in front.
On a side note the great discounts on the PS4, as well as it's cheap library of games, have convinced me to get one over a Switch. I really wish the Switch was cheaper, but doesn't look like it'll get a price drop anytime soon given its strong sales.
Impressive considering there weren't any significant deals on the console itself.
While reading the headline on the homepage I was wondering: what holiday? Is it Christmas already?
Didn't know there was a holiday involved over there, around here Black Friday and Cyber Monday are simply days where you get discounts.
@NEStalgia Man, don't go tempting the jinx gods. I feel like Nintendo will have an ND in the next 60 days and 2018 will look good going forward for the Switch, but no need to go bragging about "year 2" sales during the year 1 today season. It hasn't even reached Wii U sales yet much less GameCube, then X1. When it gets close to PS4, about 60 million to go, then we can celebrate, but that's years away yet.
I think we can be happy without being obnoxious. Celebrating "not being a colossal failure" isn't really worth celebrating that much. Like NY Jets fans celebrating being 4-7 b/c they expected to be 1-10. Switch has had a good first year, now the real work begins. And lets face it, it's going to be hard to follow up Zelda, Mario, Splatoon 2, Skyrim and Doom in 2018. Remember what Iwata said, gotta beat Gamecube sales to not be considered a failure. Any celebration now of Switchs long term success is premature. I'd bet on it happening, but a long way to go before the party gets started.
Impressive! It's nice to see people Switching up their stockings a bit this year. Exits stage left
@NEStalgia: I love how Nintendo is basically trolling the pessimistic naysayers at this point. XD
Switch sales are extremely good; great news......... now where's the Irishman
From what I have heard, the Switch didnt sell quite as much as PS4 and XBO at retail during Black Friday due to the lack of discounts.
However, Adobe tracked online sales, which means many, many Switch buyers may have opted to purchase the Switch online rather than at retail (assuming that it is indeed true that the Switch was the top-selling product online during Black Friday).
And what about the left Joycon, what about the docks that mutilate the screens? This console needed another year of development, it's unfinished! Why is that cloud shading my grass? GET OUT!!!
@shani Haha, you mean you DO have Black Friday and Cyber Monday there? That in itself is kind of surprising (and you've never heard of Thanksgiving? ) Here Thanksgiving is one of the big national holidays (when the Puritans landed their ships in Plymouth MA and had a shared dinner with the indigenous tribe) and carries a feasting tradition, but most importantly these day's it's kind of the official start to Christmas, and commercially, the kick off to Christmas shopping. Thus, black friday is the day after Thanksgiving (when retailers financial graphs go back above the red line into the black) and the newer cyber monday, the online equivalent to brick and mortar friday. Since Thanksgiving is a US-specific holiday I never imagined that anywhere other than us and Canada actually did Black Friday (at least by name.)
@rjejr the thing that makes your post a beautiful work of art is incorporating WiiU, GameCube, and XBox One into the same category of comparison
As for PS4, nothings going to touch PS4....possibly never again in our lifetime. That thing, though a good platform, shouldn't have ever seen the sales it did and it was a perfect catalyst of having zero competition for years. Nintendo fell flat on its face, and XBox, it's direct competitor, arguably fell even flatter. The deep discounts they can afford now really cement their stature. I do expect PS4 will eclipse even PS2 when it's all said and done.
That said, next year we know Fire Emblem, Animal Crossing seems very likely to follow the phone game, Pokemon seems likely, Metroid? Probably 2019. Probably SMT this year, probably FFXV (complete? Or download the rest?), Yoshi, Kirby.....but yeah it's really early for a complete picture of year 2. They seem to understand the need for a succession of big games. And they have limited franchises to pull from to have something new 12x a year. But I do see the console continuing to sell pretty well.
@StuTwo LOL....that's.......good thing I had no faith left in human intelligence, or this would have shattered it
@Anti-Matter Now that you mention it, there's a conspicuous absence of a certain someone in this thread. (Imagines slig happily playing Mario Odyssey right about now.....)
@westman98 Makes sense, online is going to be more the "shoppers" at this point, while retail on black friday is going to be more then "bargain hunters" Hard to beat the $189 XBox 1S for bargain basement pricing. Can't even buy a 3DS for that.
@NEStalgia That's the thing, of course I knew about Thanksgiving, but I was never aware that Black Friday and Cyber Monday had anything to do (or coincide) with it. ^^
Black Friday and Cyber Monday only got more popular here because of sales, mostly by Amazon and other online shops. But in the past couple of years, it's even becoming more common in retail.
Despite the fact that it's christian-based and that there's even a German equivalent (Erntedankfest), it's not common to celebrate it, it's not even a national holiday.
@NEStalgia
Fair essay you wrote there, one problem though, i have had a problem with my left joycons from first day i bought it. It detaches on its own without holding the button in, checked online and many ppl with same problem. Well it was made in China afterall lol
The thing is........shelves are still full of PS4s and very empty of Switches........so is that good bad or not news?
Will be interesting to see when numbers for Nov hit. If Switch manages to outsell PS4 again then there is reason to think Nintendo has a Wii kind of hit on their hands.......and that is good for us who want some of the fringe games that can only be made when money is rolling in and a gamble isn't that big of a deal
@WhistleFish Haha, yeah, things like that are the kind of manufacturing defects you expect and hope you're lucky enough to miss...though the internet tends to collect EVERYONE with a given problem in one place making it look huge. Out of 10M sold, if it was a 1% defect, there would be 100,000 people online to complain about it and make it look more major.
Similarly launch day for PS4 was terrifying with a lot of people reporting black screen dropouts and brickage. And the controllers all had really bad batteries, bad triggers, and bad rubber on the sticks....
One of my joycons did have the "left joycon" problem though. Though I use it close enough I never actually sent it in (I bought 2 sets and then bought the Yellow ARMS ones because i couldn't resist....)
I got an email a few months ago about a recall on a chainsaw I bought a few years ago....apparently 0.5% of them could throw the chain and mame or kill you. That's really useful news to find out....a few years AFTER I took apart an 80ft oak tree with it..... "Made in China", indeed......
@shani Aha, well you learn something new every day! Yep, Black Friday exists because of Thanksgiving. Technically "Modern" thanksgiving was shaped in the 1930's to suit business...so it really is largely a commercial event first and foremost now....and Black Friday has crept up into "open on Thanksgiving day!" So from Thanksgiving through Cyber Monday it's an all out shopping bonanza looking for that $199 Playstation Retail....you have to have a death wish to go black friday retail shopping. Every year there's at least one person somewhere in the country that gets trampled almost to death in a Walmart as people climb over each other, literally, for on of the 3 $30 DVD players on the shelf. Though the "early bird doorbuster" sales aren't as common as they used to be now with the rise of online shopping....they used to be UGLY. It's definitely a calmer affair in the past few years. When I was a kid we'd pretty much hole up and not set foot near a roadway that morning with all the crazies rushing around for the deals that end at 10:00AM!
I imagine we'd have long ago dispensed with Thanksgiving, what amounts to a harvest festival, were it not for the commercial significance as the signal of the 4 weeks a year people spend most money
I suddenly realized over the weekend... now that I finally have Steamworld Dig 2, Mario Odyssey, and Rocket League... there's not a single game on the horizon that I am "waiting for"...
There are a few games I will probably pick up if/when they get heavily discounted, but nothing technically to look forward to... time to catch up on my WiiU backlog I guess.
@NEStalgia Wow, well it's definitely not that crazy (in retail) around here.
But Online, it's pretty similar (at least for those that regularly buy online). On social shopping communities like mydealz (basically a site where coupons and bargains are posted and discussed) I've read a lot of comments recently that go like 'ok now I've ordered several Switch games and accessories for a cheap price, but where is that sweet Switch deal?".
@shani Well at least it's not THAT crazy there yet (We'll see, Lidl and Aldi are moving into the area in force this year.....they might take what they learn here and bring it back home ) Still, I think thanks to online the days of physical assaults for black friday deals are probably mostly over.... The Black Friday "loss leader" was infamous. Advertise something like a $500 TV for only $99. Stock about 4 of them in the stores. And have a line of 300 angry people waiting to have at it. That defined the 90's and 00's!
My favorite was the story where a woman was literally trampled to within an inch of her life in Walmart for a $20 DVD player. The company sent an apology letter....and an offer to still buy the DVD player for $20
And this is why we have our sue-happy lawyer culture destroying the country!
I do remember the first time Amazon tried Black Friday though....it was a mess. You had to physically hit the buy button the moment an item went live, and of course fractions of a second was just too long for the millions of Amazon shoppers all hitting the button simultaneously!
It's time to reveal something about 2018 Nintendo!
While to me Fire Emblem is more than enough to justify own the console, to a lot of people is not.
Give us news!!
@NEStalgia
So if i buy another set of joycons, this should solve my problem then, yes or no. It's a good hobby to have using a chainsaw especially in doom
@WhistleFish lol, the recall didn't mention anything about aegis energy or cyberdemon outbreaks, so I'm probably fine
There's the chance that the problem is a slightly out of shape metal rail on the console that isn't catching the latch properly, but most of the issues I've heard of are on the plastic joycon rails and the spring catch inside them being just slightly out of spec. I have one that if i flex it enough can slide out on its own, but it actually hadn't done that in a while.... The spring latch may just have been sticking open a little and solved itself.
Can't say for sure it's not the console rail, but that's less likely than the joycon rail.
And it has been deserved.
Now any news on that Captain Toad sequel?
Eh, first you guys posted that Sony and Microsoft had totally beaten Nintendo, and now Nintendo won?! Maybe black friday was a flop, but Cyber monday was a succes?
It will be interesting to see if the switch wins or flops. I think the switch is mostly very popular because of the hybrid console idea and it’s a console I want to pick up.
Did they finally get some Switches in Ireland? I'm getting concerned. Somebody should go check on Sliggy.
Show Comments
Leave A Comment
Hold on there, you need to login to post a comment...