Up to now the Nintendo Switch has, we think it's fair to say, had a strong start and earned a positive reputation with the public. Marketing has been interesting as a result, with Nintendo able to move on from the "what is it?" phase that made promoting Wii U so tough (and the 3DS, initially), and focus on the concept and lifestyle of the console.

Nintendo of America, in particular, has been keen to emphasize social competitive gaming and the idea of friends playing in various ways; it even opened its E3 Spotlight with that concept. Now there's a TV commercial showing lots of photogenic millennials doing that with Splatoon 2; as an aspirational ad it seems to do a good job.

There's also a nice episode of Nintendo Minute in which the presenting duo interview producer Mr. Nogami.

Are you excited about Splatoon 2 later this month?