The Nintendo Entertainment System: NES Classic Edition (NA) / Nintendo Classic Mini: Nintendo Entertainment System (PAL) is out today, which means there's plenty of retro gaming goodness ahead. Many in Europe will have been clinging on to pre-orders for months, with second waves of stock due to arrive later in November or into December. In North America pre-order stock has been extremely low, with just a few chances left - the message there is simple: get to stores early to try and get one.
It's the same old story, unfortunately, of a much-wanted new Nintendo product being rather hard to get. As we saw in the early days of amiibo, scalpers have wasted no time in taking advantage.
eBay UK, serving a country where most orders now promise pre-Christmas delivery but immediate stock is practically non-existent, is filling up with listings. At the time of writing nearly 200 listings are up in the UK, with the price typically between £100-200; its RRP is £49.99, of course. The official Amazon UK page is no better, with multiple 'merchants' selling units at £135 and above.
In North America, where doors are barely opening in stores, it's already begun from those that evidently landed the handful of pre-orders that did arrive earlier in the year. The current 'buy it now' rate on eBay.com is between $200-300.
It's easy, and justified, to shake our heads and condemn scalpers, who buy a product and hawk it on - it's entrepreneurial, some argue, but only in a cynical and lazy way. That said, Nintendo continually makes this happen by failing to meet demand. All companies do it to a degree, but issues of limited stock seem to follow most major Nintendo products, previously with amiibo and now the NES Mini. For a company with declining sales revenues, we'd expect they'd want to sell as many as possible, but early indications are that once again it's not producing enough stock.
To give Nintendo some due, restocks are expected in most territories before Christmas. Some retailers are taking orders on that basis, or have even delayed existing pre-orders promising arrival in December. Whether Nintendo can ensure that everyone can buy one, or appease those once again left frustrated by a lack of stock, is another question entirely.
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Now I don't have a reason to find an old land line to call the help line ;P
Wish I bought one. Actually 2. Could've made some pocket money
It is very annoying when people do this. I really want one so I can play it, but I probably won't be able to get one due to the scalpers.
I did try my local GS. I called the night before, they told me if I arrived shortly before their 10am open time, I'd be golden. I arrived at 9:40, they'd opened early and sold out.
I pre-ordered months ago via amazon and I got an email from them telling me that they don't have enough stock to ship it to me on release day. It got delayed by 2-3 weeks.
I despise people like that. But once again we've Nintendo to blame for the situation. It's happened countless times before, e.g. the Wii, amiibo for a long time, various Collectors Editions(I'm looking specifically at you Tokyo Mirage Sessions #FE Fortissimo Edition)or most recently Pokemon GO Plus. If you want it, prepare to be scalped on Ebay. Lining the pockets of dirtbags.
Here in Ireland the controllers were available to buy just after 1AM on Gamestop's website for €13(I bought 1 for myself). Tonnes in stock, the listing was gone shortly afterwards. Wouldn't be surprised if someone bought the lot to fleece people on Ebay. Buy it for €13 and then rob people for €40 which is what I see them selling for there.
If it helps, Game in Northampton, have quite a few left. I was in store less than one hour ago.
I absolutely hate scalpers. They are taking away opportunities from other people that actually want one for themselves and don't have the financial means or intention to pay premium prices for it. It should be prohibited.
Some companies already take measures, by only allowing 1 preorder per address, but of course that doesn't prevent these degenerates from using a range of websites to still be able to do multiple preorders. But that's the deplorable state of the current society for you: making a buck off of the back of other people for your own petty gains. It's disgusting...
@sleepinglion good ol GS
Does anyone in the US have a lineup/supply-vs-demand experience from this morning?
Side note: I never once saw a pre-order option anywhere in the US and I've been checking daily since the console was announced.
One can only blame Nintendo
I'm shocked, just shocked I tell you...at anybody who didn't see this coming.
Nintendo has never spent any time talking about these $60 devices in its financial meetings this year. They weren't planning on selling a lot, b/c they weren't planning on making a lot. Best case scenario, they tried to figure out how many would sell, and decided to make half that amount. Worst case scenario is probably 20-25% of expected demand. Nintendo doesn't like making things. It cost money to make things, and store things, and transport things, and sell things. Know what doesn't cost much money - Super Mario Run - plenty of stock for that this holiday. That will probably be SMR marketing slogan - "Can't find a NES Mini this holiday? Download SMR instead!"
Yeah, I got mine. Walmart did a midnight release. It was limited stock and one per customer. What made me upset was I could already tell who the scalpers were in line. Thank God I was forth in line. The other thing that made me mad was that some walmarts like the one in viera, FL. The employee there were the ones scalping it and telling people they were not part of the midnight launch and they had none. This same employee did that with the gold Mario's on its first release which I caught him telling people they had none, but clearly you could see them all in a plastic bag behind the counter. Checkout this Walmart employee's eBay store, Amira979. He has at least 8 of them on the back of his car and he took a pic of them in the parking lot for his eBay pictures.
Unless Nintendo is beyond stupid, they will make more of these and the second/third shipments could be large enough to satisfy the ones that couldn't get it today.
My gamestop only got 5 apparently, but life goes on. These aren't even new games, it's not a limited edition system, and they are making profit off of each one they make, so just be patient.
Buying from a scalper is the worst possible thing to do!!!
@Yorumi ninja'd me with the "shock" line.
Doesn't make me too confident about the stock of the $99 New 3DS come Black Friday...
I think they're trying to play it safe. At least that was my thought with Amiibo: They weren't quite sure that would take off at all, much less like it did. But yeah, this is becoming an increasingly frustrating situation with Nintendo. Amiibo, The GCN Adapter, Pokken controllers, now this.
I really, really hope this doesn't happen to Switch.
FFS Nintendo. You never learn.
@SuperToe I didn't physically head out to the stores because I expected this. However, I did call around to all my local stores around 9:15-9:30am and every single one was sold out. I personally don't care for scalpers. But I also recognize that it's not their fault. Like other have stated, this is all Nintendo's fault. If I did not enjoy their games as much as I do, I would walk away from everything Nintendo and never look back......but, that's a tough thing to do.
Its the amiibo situation all over again. These things are all on ebay for like $300. For all that save it for the people that will actually PLAY IT. So it's either wait it out for whenever the restock hits, and we all know how well that went with amiibo, or succumb to the scalpers
None to be found in one of the main city of Switzerland, not even room in the shelves that would mark that they're gone.
My local GameStop had only 4, I got there at 8:30AM and there was only 1 other person in line so I gor the second Nintendo Mini.
This is as simple as nintendo.com taking pre-orders months in advance and then manufacturing them to fill all those orders. Simple business 101. If the games were not classic I would not bother. Hopefully I can get it from Amazon later. Get your crap together Reggie!
Perhaps Nintendo was just being conservative in their orders to avoid having too many to store, etc. Or maybe they've done this before. The buzz was there for this thing. Taking preorders would have helped them know how many to safely make. The publicity they get from sell outs and scalping reports may be worth more to them than meeting demand, sadly. No toy gets to be THE hot toy of the Christmas season without major availability issues, scalping that makes the news, and maybe a fist fight or two in stores.
My months-old preorder has been delayed, I was informed today. Nintendo, this is not good preparation for Switch.
I preordered the Nes mini at a gamestore in the Netherlands, not in time for the first wave though. The store clerk told me last week I'll be getting mine a week later. I don't mind waiting. The thing is, I'd like to get one, I don't need to. May be a different story with the Switch though. Luckily I was able to preorder the Switch in July, so I guess I'm pretty much first in line with that one. But whatever happens, never gonna buy from some scalper.
You can buy one off ebay just for $179!
@Yorumi lol that's what I was thinking; Nintendo might as well mean "stock issues" in Japanese at this point
And you're right; the original NES isn't too pricey, and the games can be had for a fairly low price (compared to other retro consoles). Plus, you can even SWAP GAMES. How revolutionary!
I happened to get one at my local Target. I got there an hour before opening and by the time it opened there was a line of people behind me. And this is a town of under 20,000. Target only had 5 in stock. Hoping people can get a system.
Each one of those supposed 'scalpers' is actually a Nintendo sock puppet account.
The £50 rrp was bait, £125 is the true cost!
This is why I'm standing outside Best Buy in the cold with 50 minutes to go until they open. I'm not taking my chances or dealing with scalpers.
I just wanted the NES Controller to play NES REMIX 1+2 with, but that's sold out, too! Nice strategy, Nintendo; limit the success of a major release by only releasing a handful of your product to the public.
Went to Wal-Mart at midnight last night to try and snag one, but left empty-handed because they got a whopping 6 in stock.
Tried GameStop less than an hour ago, right before they opened, but left empty-handed once again because they only got, you guessed it, 6.
I live in a town of around 23,000 people, and Nintendo sent 12 NES Classic Editions our way. That's cool.
As awful as this whole scalper business is there is a burning question: though they're listed at these silly prices, are they actually selling?
I suspect a lot will go unsold on Amazon & eBay. I can't imagine there are thousands of people paying £100+ for these.
Edit: Just checked the eBay 'bidding' lists and people are paying! This nonsense will never end with niche Nintendo stuff
@Xaessya I'm sure it's a joke, but there's a listing for an NES Mini on ebay for $4999. Scalpers just bet you won't have enough patience, so they exploit that "gotta have it now" group out there. A fool and his money are soon parted.
Unless you really really need it now (or before Christmas), it pays to wait. This thing is NOT a limited edition, so eventually supply will meet demand, just like Amiibo did. In time, it might even sell before SRP (again, just as Amiibo are now).
Personally, I'd been burned paying 5x SRP for what was supposedly a limited store-exclusive Gold Mario Amiibo, so I will not be fooled again...good things come to those who wait...
@CTMike People would have to be crazy to pay more than the retail price for one of these. I'm already seeing $300 offers on Amazon. Just insanity.
Again, I could almost be accused of being a Nintendo apologist, but there should have been skids of these sitting out. My Walmart received just 6. GameStop did get 12, but 0 extra controllers.
No excuse for this considering amiibos should have been a dry run. As far as I can tell, they look to be doing the same thing with Switch.
Nintendo needs to take a page from apple... selling product = money
No product to sell = no money.
@Danrenfroe2016 They don't even need to take a page from Apple for that. That's called business 101, and Nintendo has completely botched it. Again.
So the US Amazon page automatically goes to the "Extra Controller" edition page, so refresh then change it to "Console + One Controller" then buy. Click, and remember to breath.
EDIT: It seems Amazon improved the item page (better for refreshing now).
I consider myself lucky. While I like the concept of this, I never had a compulsion to get it, especially at launch. I'm the kind of person marketing types hate. I was always going to wait and observe the end result. So far, I'm mixed on the execution. This is what Nintendo does. The publicity they get stirs up the frenzy which is why people pay scalping prices. Nintendo is trying to make this the hot item of the holidays.
I was up at 2am trying to get one. No such luck. I just want the controller honestly.
We are going through this again. Good thing i don't have any need for one or i would be pissed.
I'd pre-order mine months ago at Toys R Us Germany and they will delivery tomorrow, but the Japanese version I could buy only two weeks ago from a retailer in Amazon JP. Even so, more expensive than the RRP. Was around 5000 yen at the pre-order launch and I've bought for 7000 =P
Pre ordered mine from the official U.K. Nintendo store as soon as I got the email saying they were available to pre order, also ordered an extra controller! The controller arrived yesterday, the console hasn't as if yet arrived. Tracking info says estimated delivery 15-18th November!!! Wtf Nintendo
There was a ton of buzz about this thing. Nintendo is just in over their heads (making amiibo, consoles, 3ds, 2ds, nes mini) and I think they like the extra publicity a shortage gives their products.
Everyone actually knew this thing would sell like hotcakes, even Nintendo, they just aren't going to meet demand in the first shipment because it's their SOP these days.
@Danrenfroe2016 this is a different page from Apple. Apple often can't or won't meet demand in the launch period, which always makes news around here. Not that they don't sell plenty.
If people didn't pay the stupid prices the scalpers wouldn't be selling so high. It's supply and demand.
My Target had just six to sell, and I ended up waiting at a GameStop (who had 10, but only two extra controllers). The line at a nearby Toys R Us wrapped around the side of the building.
It's ridiculous the stock is so low. Its not like Nintendo couldn't have predicted people would want this.
I hate scalpers. On the other hand it gives you this feeling of owning something very rare, if you got it for a decent price and know that its worth more than double suddenly. Thats how I felt when my online retailer told me that they had put aside a fe fates copy for me and I got it for just 80eur.
Kinda sucks, but it's because people are so desperate that it gives scalpers an avenue to do this stuff. I don't understand why people just can't wait until next month when the resupply comes around. I managed to get one today because I was in the right place at the right time to snag a spot in line, but I would not pay upwards to 3-5x the price. It's ludicrous to waste your money on that.
Thanks for the nightmare (again), Nintendo.
Why is there even enough demand for this to happen again? This is one of the most redundant and unnecessary products Nintendo's ever released. Just get a Wii U, people.
@sleepinglion I would have politely MADE them promise to put one behind the counter for me as I would have been absolutely livid if I had wasted a trip down to a store.
Blame Nintendo, sure, I don't argue against that.
But maybe also blame the people who pay those scalper prices. It's easy to take advantage of people who pay to be taken advantage of.
How about people who sold Paper Mario The Thousand Years Door on Ebay with very insane price (New or Used) ? Are they scalpers too ?
@Yorumi yeah, a real NES and 30 classics for 60$. Sure.
Great, it's amiibo all over again
@G0dlike That is quite odd... My pre-order was delivered to me on Wednesday the 9th of November from Nintendo UK Official Store along with a second controller and 8-Bit Mario soft toy.
Wow ! $5000 = 83 Mini NES !!!
I wish they'd make more controllers..
I'm standing right now outside my local GS waiting to open and I see people that brought their entire famly and have them stand in line in different spots to buy various consoles at once. I'm willing to bet their multiple purchases are going straight to eBay. The saddest thing is that their using their kids with the pretence their getting one too.
People can be so ghetto and pathetic.
@BaffleBlend Wii U has the worst emulation of NES Nintendo ever put out. That's a terrible choice and at $5 per game, it's $150 to do that after paying $300+ for a Wii U. Patience is all anyone needs to get a Mini.
Not that this does anybody here any good, but the Nintendo NY store in um New York has about 100 people on line as of noon eastern and supposedly everybody in line will get one. So, I guess that's where all the stock went? They also gave out 250 last night at a midnight opening after a party.
@Captain_Gonru I'm guessing that's out of your way.
@Alundra-1998 I know right! Should have had the console and the man bag delivered by now! Sucks as it is a birthday present for my brother in law who I'm seeing tonight!
'Happy birthday, here's a controller'...
Nintendo missed there opportunity with me I am at work till 2pm. It would have been great playing this with family over the weekend. I hope they get more in stock soon.
@Anti-Matter I only consider people to be scalpers if they buy multiple copies of games, handhelds or consoles for the sole reason to sell them to someone else for a higher price.
People that sell their second hand stuff online aren't scalpers.
If for no other reason why Nintendo should try to increase stock, is for the sake of the store clerks. They dont get paid enough to spend all day saying, "Sorry, sold out," everytime the phone rings.
At the two Gamestops I went to in search of an extra controller for my Mini, the phones rang 3-4+ times for the short time I was there. It wasnt even 11am yet, and those stores only opened at 10 today.
One of the workers was smart in starting off the phone call going, "Thank you for calling GameStop, we're currently sold out of the NES Classic, how may I help you?" It makes up for the frequency of calls by keeping them short. Doesnt make them less annoying, though.
I made an attempt to get one of the controllers to use with my Wii VC games, but it was hopeless. The two stores that I went to each received very limited stock of extra controllers and they went to people with pre-orders. I am going to wait until after Christmas before I go looking again.
As for scalpers, such people only exist because there are other people who are actually willing to pay the huge mark-up in order to get a product right now rather than wait for restock. Sooner or later Nintendo's supply will catch up with demand and then you will be able to walk into any electronics store and get one at MSRP. People need to learn to be patient and pay the right price rather than panic and spend whatever the going rate is on EBay.
I would personally love to see scalpers spend lots of money to buy 4 or 5 systems and then not be able to sell any of them until their price comes down to MSRP. Let them sweat wondering if they just spent this month's rent money on something that they will not be able to flip like they thought they would.
More will most definitely come in stock especially for Christmas n New Year.
They'll be restocked this holiday season. Artificial demand at its finest.
I just got one for my nephews for Xmas. Maybe I want to sell it now. I'll start the bidding at $200. I'll get them mini drones instead and make out like a bandit.🚀
They're damned if they do and they're damned if they don't. Look on the shelves of stores that still carries amiibo, packed to the brim. It started with the animal crossing ones. Now all of them just chill there. The same will haplenty with this product. Though to be fair Nintendo should have known since they got a very positive reaction from everyone on the minu when announced. Amiibo had a slightly warmer reception when announced.
Sigh, with those prices from scalpers, the price here in Chile ($120) looks decent. Stupid scalpers..... and stupid Nintendo for not being able to do the sane thing and open preorders like a normal company.
If anyone here lives in NY, do you think they'll restock this thing after Christmas season? I plan on going there around March, and was planning on snagging one then, if there is any, of course. The Nintendo NY store seems to be the best place to get this stuff without that much craziness.
Nintendo UK delivered mine on Wednesday. I also had it pre-ordered on Amazon UK but cancelled a few days ago. Sure, I could have sold it for double the price and made some money but I hate scalpers and don't like taking advantage of people.
I hope somebody out there is enjoying my cancelled NES Mini, at the correct price...
I got mine today. I picked it up at the Frys in Warner Center in LA. I normally work, but said I had a doctors appointments and would be in late! Dr. Mario counts!
I got there an hour early and was 3rd in line. By the time they opened, there were 20-30 folks waiting. In the end, they only had 12, and no extra joysticks for sale.
I'm glad I went early & snagged one. And it was cool to chat & hang with all the gamers waiting in line!
I do like the idea of the NES classic edition, and Nintendo doing retro consoles like this, but crap like this is why I'm not really bothering to get it.
I'm not going to wait in a line at launch to get this, I'm not going to spend more than the MSRP for it on sites like eBay. If Nintendo stops being stupid, and actually meets the demand for the system where I can get this no problem in a store, than I will gladly get it, but otherwise no thanks.
A novelty item with 30 year old games, a lot of them I still own, isn't worth the headache most ppl are willing to go through to get this.
I would figure after past stock events dealing with GameCube controller adapter, 3ds Majora's Mask edition, and especially Amiibos (and others items), that people would know what to expect.
Just like trolls, we shouldn't feed the scalpers. If you couldn't get it now, just be patient that either stores restock them or the scalper's price drop due to having no seller for the crazy price.
Put both of mine up on eBay. If people are stupid enough to pay that much for a limited emulation box, who am I to complain.....
Such nonsense. Just went to 5 different stores and they were sold out everywhere, not even a trace of them, no display, price tag, nothing. I went to Target first, they said they sold out at 7am (the store doesn't even open until 8am), they said there was a line. This pisses me off. Make enough products to meet basic demand, Nintendo. Stuff shouldn't be sold out before the doors open.
That's it right there, there are people who have no sense of self control. The one's that HAVE to have the latest, maxed out 4+ credit cards and live paycheck to paycheck even thought they don't have to if they would just be responsible and live within their means. I know too many people like this and yeah they pay up for the shiny new toys because they/their kids/their dog just HAVE to have it because life is somehow not complete without the latest bit of plastic and wire.
Yes you can speculate that people buying from scalpers have tons of cash but that doesn't make sense. If they were rich, paying 3-4x the cost of something that's worth less is bad fiscal sense and contrary to the habits one needs to gain enough wealth to have that kind of money to burn.
Honestly the more people stop buying from scalpers the faster that over-inflated price will drop, and yeah there will be a few knuckleheads that will bite, you can't stop that, but if a majority shows great resolve in not buying unless it's at a reasonable price the better
It's the absolute cheapest form of marketing, letting demand create buzz rather than advertising. And Nintendo is always tight with the pocketbook when it comes to advertising.
@Vineleaf And it worked.
How is this Nintendos fault?if they released 100 in every store one person would buy all of them and sell them on ebay. if the store said,one per person he would just find 99 friends to help him. the stores can't stock 100 of these things because they sell different stuff and can't fill the whole store with mini NES. use your brains and blame the right scumbags. The resellers and the store managers
Nintendo, I love you, but you really suck sometimes. I wanted one for Christmas. But noooo! Your pulling the same crap you did with the Amiibo stock.
You really know how to tick off your consumer base.
I know what you mean by gs. They told me yesterday they were not going to be selling the classic edition until ten this morning and they started selling at 7:30.
Didn't get one of the only sixth they had. I was eighth in line. Had to drive to the next town over and was fourth in line. That gs only had six but if I had been ten minutes later getting there I'd been out of luck.
I forgot to mention that neither gs had any separate controllers for sale nor the playing with power book either. Said to call back after five today to see if they got some controllers in. Will wait for payday next Friday then I will see if I can get a second controller.
Folks, this is not hard to figure out. Im surprised to see editorial such as this from Nintendolife. This system was announced July 14th. That is 4 months... 4 MONTHS!!! Its easy for us to sit back in our couches and open our mouths like baby chicks waiting for mamma bird to feed our "I want! I want!" squaking. But 4 months in the manufacturing world is like a second in everyone elses world. If you think of everything that needs to happen to get a produsct to market (production planning, demand forecast planning, materials procurement, lead times, component shipping / receiving - all before the first unit hits the line), 4 months is not enough time to satisfy much of any kind of rabid demand. In fact, I am confident that they started production before the product was even announced in July. Its the only way they could produce even this many. Which is also why they didnt take pre-orders - simply because no matter how many pre orders were generated, we were going o get as many as we were going to get on Nov 11. No amount of pre orders would change that number.
As with all hardware releases where there is rabid demand, its time that is the enemy. It really is as simple as that. And no... bringing on more contract manufacture facilities to increase production capacity is not the answer. After a certain point, it costs more to manage production and quality control across multiple manufacturers than it's worth.
Very simply, it is what it is and we can all learn some patience. We cant all have what we want wgen we want it. If we want more units on the shelves at the store, practice patience and self control and stop buying scalped games from ebay at 4x MSRP!
@AcesHigh You hit the nail on the head. It's baffling how people rarely seem to consider market, business and economic factors when it comes to these sort of things. Besides Nintendo deciding how much to produce. It's the retailers who decide who much they want to order as well as how much shelf space they are willing to allocate to said products. People argue Nintendo should have known this would be a hot item but even if they did they can't simply churn out more units at the snap of a finger. Or maybe perhaps Nintendo did predict the demand but people are buying them up faster than Nintendo can put more out.
@Wolfgabe While I agree the production process takes time. Market Research should have done a better job at forecasting sales. There is not a soul in any marketing department that would think this would fail. People have been clamouring for this since they started releasing the Flashback series (Atari, Colecovision, Intellivision).
I know a lot of people have been saying to wait until Black Friday, but if you have looked at any of the leaked ads, this isn't in them. It's in the Holiday catalogs but not the ads. I'm thinking the next shipment doesn't come until December.
I think there are two more rounds and that's it until after the holidays.
People, the legit NES is like 40 something dollars on Amazon, do yourself a favor and get the OEM one. I mean if you really want to relive your childhood or trying to get into the classic scene; why not just go all out and get the bigger one, the cart door open bros.
I'll just get one in a week or two.
I have a stack of old NES games on my shelf, and a retrousb AVS coming in the mail. I'm way more excited about that. If I could pick one of these systems up to give to my kid for Christmas I'd love it, but no way I'm paying scalper prices for one.
Yes, Nintendo is at fault. Of course. With only 1 million NES mini there are around 1 million scalpers to scalp 1 million people. Nintendo should have made 2 million NES mini for 2 million scalpers to scalp 2 million people.
To get over this bs hype why don't you buy good new Nintendo games for christmas instead and wait until you get a NES mini on Amazon or a shop near you for a normal price.
@fortius54 And that's the point... there isnt a marketing professional that would dream that this product would sell less than it is selling now. So what? Do we really think that Nintendo employs professionals in their Marketing, Product Management and Production Planning business units that are less knowledgeable than a bunch of pre-teens, basement dwellers and general peanut gallery armchair quarterbacks found on our beloved Nintendolife forum community? (No offense guys... myself is included!)
No, I happen to have an understanding of the math, data analysis and excruciating amount of planning and attention to minutia that goes into bringing a product like this to the market as I do it for a living. And 4 months from announcement to market is nothing. They were in production planning (if not actual production) before the announcement was even made. So there is only so much valid insights you can divine on a product you cannot yet (or have not) yet announced. Besides that, no amount of market analysis is going to change the physical constraints that "time" introduces to production capacity when butt up against a hard delivery date such as the holiday season.
What likely happened here is some ideation group came up with this concept early in the year or late last year. The first thing the Product team did was look at the calendar and say, s#%t... its going to be tight for holiday 2016. How long can we commit to vetting this concept with focus groups? What are time estimates for engineering? Prototyping? First article (sample)? What contract manufacturers will have space in their production plans? How many can we employ before quality takes a dip ( I guarantee they are running 6 Sigma and have a calculation that will give them that answer)? What are long lead parts? What are production lead times? Production needs to start on X date to yield and acceptable number available in November. Whats that acceptable number? (Most likely they already know it wont be enough to meet demand - dont even need to dig deeper in market research. Its moot at this point). Can we wrap up engineering and first article earlier to give production a little more time? No? Crap... Is the number we will have be acceptible if we drip-feed each week through the holiday season? Go or No-go decision time... Go!
There is a crap ton of analysis that goes into this besides, "Why dont we just make enough to meet demand"?!
@Wolfgabe Exactly. We're not making lemonade for our stand on our sidewalk here. The variables and constraints are enormous when dealing with supply especially when targeting a hard date to deliver a product to a rabid market segment. I honestly think they knew they would not have enough to meet demand given the time and just decided to go [email protected]$ out and get as much to market as possible with continual shipments through the holidays. Thats why they didnt bother with a pre order program. No amount of pre orders would change the quantity they could get by Novber. They probably conceded that the launch number was in line with previous launches knowing that this kind of whining will go away as subsequent shipments satisfy demand.
The best bang for my retro buck has been retrousb's AVS. It's an incredible little unit that outputs to HDMI, lets you use original controllers (with their much longer length) and takes any NES and Famicom cart. Throw in a flash cartridge and it's the ultimate modern-day NES. You'll pay more, but geez, it's still less than the scalper prices for the mini. The AVS also plugs into a USB port or wall outlet. The downside, no save states, but has a built-in Game Genie.
Nintendo can't win publicly here.
1. If they over produce stock... All fans get a console but Nintendo are left with unsold stock coating them a lot of money for a wrong business decision.
Nintendo are out of pocket.
2. If they underproduce stock... The scalpers win.
Nintendo are not out of pocket.
3. Get this though.. If Nintendo produce the correct amount of stock. The scalpers still overpurchase leaving some fans without a console and the scalpers win.
Nintendo are not out of pocket.
Option 1 is therfore not an option.
Option 2 is the safest for Nintendo as no our little risk if demand cannot be judged
Option 3 is the best for Nintendo.
By publicly stating that more stock is coming.... It is the only way to combat scalping.
Source: Cfgk24 Economics Review
I´m not to sure about this but don´t the retailers order different numbers of stock from Nintendo, meaning they did not expect to sell to much an ordered small amounts?
that was my first thought when I saw the eBay prices. Hello! Buy an NES, those same 30 games.... then 30 more games and dinner for your family instead of the NES mini. lol
Yep, tried to get one in Phoenix for my wife's birthday tomorrow but they all went. Same with Amazon. This is just silly.
At this point, I don't even know anymore. Is Nintendo purposely supplying less to artificially raise the demand? Is there really that big of a scalper crowd that these sell out quickly only to be flogged on ebay for $300 while nobody has any left in stock?
Something has to be done no matter who is to blame.
Nintendo needs to figure out the AMerican market. they have no clue. Either do one of the following 2 things:
1) Make more of these from the start. No like you need to produce more WiiUs.
2) Sell these things for $120, not $60. Demand would be far lower. Drop the price after the people with tons of cash already bought it.
Nintendo Switch is going to either cost too much or it won't have enough to meet demand come March. Pick your poison.
It's not Nintendo's fault. I saw a scalper on eBay who bought 8 of them and are selling them for $999.99 each. You can't blame Nintendo for a person having enough money to buy all of the consoles they can afford.
People are talking about Nintendo this holiday season. Not as a mobile developer, but as a console manufacturer. Considering the VC pricees and collectibility of this system, this is the best product Nintendo was going to offer this season.
And now, people will hear about Switch, which is just 4 months out. With demand for Nintendo apparently skyrocketting, what unassuming consumer wouldn't become interested in an exciting new electronic gadget?
Screw the scalpers.
Retailers can only order what Nintendo offers. If Nintendo does not have plentiful stock then they will not sell many to retailers.
Thanks to Nintendo, scalping's enjoying a boom period it hasn't seen since the days of the Old West.
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