Here's an interesting little experiment from Nintendo, no doubt all part of a broader strategy to strengthen brand awareness. Nintendo of America has teamed up with 'escape room' company SCRAP to create a 'Legendary Puzzle Experience' themed around The Legend of Zelda; it'll make its way to eight US cities in 2017.

Escape Rooms - typically involving puzzles and some role-playing - have become a popular real-life 'experience' for groups, though this Legend of Zelda setup will be a little different. NoA's Senior Vice President of Sales and Marketing, Doug Bowser, describes it as a "new perspective" on the series, with the press release describing it as follows.

Instead of escaping from a locked room, participants work in teams of six to solve a mystery in a huge area, all within a set time limit. The experience will let guests interact with classic items and characters seen in The Legend of Zelda series like the Goron, Zora and Kokiri tribes. Discovered items can be used to solve puzzles and move forward into other areas, just like in The Legend of Zelda games.

As for cities and locations, they're below:

  • San Francisco – Jan. 31-Feb. 5
  • Los Angeles – Feb. 10-12
  • San Diego – Feb. 24-25
  • Seattle – TBA
  • Phoenix – TBA
  • Houston – TBA
  • Chicago – TBA
  • New York – TBA

The experience is supposed to take around 90 minutes, and tickets can be bought from; whoever approved that url name needs a talking to, it's accurate but dim-witted. Prices vary from $36 with an early bird offer right up to $61 for a Gold Package that includes a poster and coin - head to this page to check out those options.

Is this the kind of experience you're interested in trying out?