Nintendo's share price has risen following the news that it will reveal its new NX console later today. Shares jumped as much as 4.6 percent at midday in Tokyo, which added more than $1 billion in market value.
The company's stock is up more than 50 percent this year, something which is also partly thanks to its move into smartphone gaming. Super Mario Run - the firm's biggest smartphone title yet - is due out in December and already has more than 20 million registration sign-ups on iOS.
The NX reveal will bring to an end months of speculation and rumours relating to the form factor of the new console. A report in July hinted that it would be a hybrid system with detachable controllers, and comments from Pokémon Company president Tsunekazu Ishihara suggest that it will blur the line between home console and handheld.
Today's announcement takes place at 7am Pacific / 10am Eastern / 3pm UK / 4pm CET and will last for around 3 minutes.
[source bloomberg.com]
Comments 19
Wait until around 3.03PM BST and then they'll head into outer space.
@SLIGEACH_EIRE lol, sad but true! Hopefully it remains high.
What we betting post-reveal guys? Higher or lower?
Rational me says lower.
Hype-train-riding-Nintendo-fan-boy me is saying HIGHER!
Let's have it, Big N!
Don't hardware announcements normally cause stock to go down?
@CTMike I reckon it'll be lower. Having been a Nintendo fan for 20 years I honestly can't see them reaching the lofty heights set by all the hype and rumours! 😯
Lol, the investors don't even know what it is yet. To soon for the champagne!
What, these investors didn't see it coming? Nintendo announced the damn thing months ago.
Anywhere I can watch it? I want to have the link open so I don't miss it, lol
so where's the link to nlife's livestream?
@Mogster agreed, but let's keep the artificial hype train going!
With all the media outcry about when it will happen, rapid fluctuations in stock prices, and a split opinion on if it's a good thing or not, it's very easy to confuse the NX with Brexit.
NXit?
@SLIGEACH_EIRE this is like the first postive comment I ever read from you
And here we go again....
Wait for the inevitable dip in the numbers after the reveal when people are disappointed and can't see it succeed against those "beasts" of consoles from Sony and Microsoft...
@MrGawain lol.
It will be lower after the announcement. Any hardware announcement and/or launch involves uncertainty and risk, the two elements most hated by investors.
While they'll be glad they know what it is, in the first while after launch it will fluctuate like crazy, only to stabilize when most preview reactions are in.
I'll make the point that doesn't mean the console will be good or bad, its just business.
@ThanosReXXX Xbox sucks.sony needs more games.
@BensonUii thanks. see everyone there! or read. it's a chat, after all.
I believe stocks will go down - the amount of hype for this thing, it could play games AND make toast and people in financials would be disappointed.
Unless they really ephasise mobile gaming
Just an FYI for everyone - those are Nitneod's shares IN TOKYO and the stock market there will be closed when the trailer debuts at 11PM tonight their time. So the stock will move afterwards, but not as much as if the market were open. When it opens again tomorrow morning will be the time to watch.
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