Due to the modest line-up of new releases over the Summer months, Nintendo has been focusing some of its marketing efforts on evergreen and big-name 3DS titles. In North America the Play Nintendo Show, for example, has promoted one 3DS game per episode, targeting young gamers in particular.
The latest example of this strategy is the 'Summer Gaming List', which comprises of the following graphic and a pitch that it's a 3DS equivalent to a reading list.
To help guide your summer Nintendo 3DS play – there are tons of great games and experiences! – Nintendo has released a Summer Gaming List. Think of this as a video game version of all those summer reading lists you had when you were a kid. This list is great for any kind of player, whether you are a more casual gamer looking for something easy to pick up and play, or a serious fan ready for a challenging adventure. Taking on the list is also a great way to enhance your knowledge about games for Nintendo systems. (You'll know the difference between Meta Knight and a Hyrulian Knight!)
The list is simple: Just start with the game that feels best for you and work your way through the rest. You can battle enemies with Kirby while waiting for the burgers to be done in your backyard, paint princesses while playing in the park or unleash a Final Smash while relaxing on the beach. You can even race with Mario and friends during a road trip to your favorite summer location (just watch out for flying Banana Peels!).
Though the Wii U's fate is to be largely ignored, Nintendo is still putting a lot of effort into highlighting the 3DS as a key system, which will only increase as the likes of Pokémon Sun and Moon get closer to release.
In any case, it seems like a good way to get around the limited current release slate, in terms of trying to target new 3DS consumers at least.
What a stupid thing to do
No discounts or anything... just advice on where to play them. Weird.
This seems pointless (the promo I mean). On another note, any summer assignment list that doesn't include reading Wuthering Heights is fine by me.
Omg LOOOOOL pathatic ... Seriously no wonder why Nintendo is going down lately ... They are LOST and they have no idea what they are doing the last 3-4 years
Um. I want to go on RIDES at a theme park, not play Disney Art Academy. I'm not gonna wait in line for Space Mountain trying to draw Buzz Lightyear
@peeks Or they're just busy making NX titles to ensure the system has stuff at launch and beyond, hence the filler year.
This is clearly marketed at young children.
I will agree that discounts on these games would have gone a long way at actually selling them though.
"Due to the modest line-up of new releases over the Summer months, Nintendo has been focusing some of its marketing efforts on evergreen and big-name 3DS titles."
It's not just 3DS and it's not just been this year.
Nintendo's complete lack of a consistently updated line up of software has had them re-promoting old games for Wii U and 3DS for months, years even.
I`m wondering how long Nintendo will support the 3DS... I`m glad I have a backlog that would last me at least a year...
The level of stupidity is off the charts.
3ds looks like on life support. Any minute now, they will pull the plug
Loving the positivity here... It's just a little bit of promotion, marketing, not necessarily aimed at any of us here at Nintendo Life. Lighten up
Everyone knows playing video games outside is the best. An extenstion cord, a couple lawn chairs, my NES, 1000lb TV and a shady spot to sit was my go to summer activity
The comments are much more silly than the harmless promotion, in my opinion. No offense all.
This is a lightweight story about an ad that is just a simple one-off idea to plant a seed in kid-gamer's head. Not bad, either. It would be cool if there was a $10 off 3 promotion or something. Or some other reward or recognition, but this just an ad.
As for the suggestion for playing at Disney World... there is plenty of down time. The ride in the car, waiting for adults to get ready or do their relaxing at the hotel, etc. Honestly, most of the suggestions are pretty good ideas and maybe no one here plays 3DS at times that are socially awkward but people are quite accustomed to gaming at opportune times even if it's just for 2 minutes.
In a relatable bit, my fam was tenting recently (in the yard) and kids had some fun with Terraria for a short time. It feels different when you are actually "adventuring". It's fun.
Anyway, evergreen titles for Nintendo are nothing new and other company's wish they could trot out old games and have people still get excited about them without the additional expense to "remaster" them first or have a deep, deep discount. Don't see a reason not to milk it, really.
@Manjushri What makes you think it didn't have an impact on the lifespan? You think the old 3DS would have sold and kept things going this long with no updates? I have to disagree there. I always thought it was for getting a couple more years out of the platform and that seems to be exactly what it has done.
@Gerbwmu I have fond memories of a sleep over in a tent with an NES and TV hooked up by extension cord and a tape recorder actually. It was mostly because my friend's parents didn't want a noisy sleep over in the house but it made for a great time!
@MJInnocent Thank you. What is so serious about this story?! lol.
"in terms of trying to target new 3DS consumers at least."
I think you mean 2DS consumers, judging by the games on offer here and at the 12 stop US mall tour. If they wanted 3DS owners MHG and a few of the JRPG would be on the list.
Also, 2DS just dropped to $79, 3DS XL is still $199, as it has been since launch 4 years ago. I think they know which 1 they are trying to promote.
And if NX is a handheld, why promote 3DS games now? Probably b/c they know NX will be an expensive handheld, maybe $249, so kids won't be getting it for awhile, so when they replace the 3DS with the NX for adults, they can keep selling the 2DS and these games to kids. At least until the holiday period 2017 where more people might be likely to buy hardware.
@rjejr I'm trying to gauge the price point at which I'd jump in with 3 more 3ds/2ds devices to play a couple multiplayer games I've had my eye on with the family. I'm always a bit mixed up by the options. I really like how solid the 3D is with the New 3DS, but the price. And then, there's the fact that the kids don't need an XL but NA. So, really, especially with the NX around the corner I should only think about 2DS. 3x79 = 240... in the price range of an NX or a good portion of it and the kids have plenty of games without it. The fact that I'm even contemplating it probably means that Nintendo is being smart not revealing the NX yet.
Hahah... 10 years ago this would have been a parody
Have you ever actually tried playing a 3ds outside? the sun just screws with the rendering so you have to play in the shade, whats the point in that if you have a nice comfy sofa at home?
If you're a collector, you can play pokemon with your friends in the park! If you don't have the game however, you can buy it from the eShop for the low price of £39.99!
A nice idea for marketing towards younger kids, but again, a complete missed opportunity to get us to part with our cash. Where's the discounts at, Nintendo?
@aaronsullivan "it probably means that Nintendo is being smart not revealing the NX yet."
Well that might be getting a bit carried away, even w/ the
Your post #19 was written like a true dad. you, MJKOP and I see things a bit differently than the rest.
I kind of forgot to comment on the ad, but I do like it, think it serves it's purpose. I do think it would, and perhaps should, be working better as a sale ad - "All 3DS games now $24.99/$34.99" or some such, or promote the Selects, but that's just nit-picking, Ntineod actually has an ad is a win for NoA, they really are not very good at marketing. And they need to make all the money now that they can, b/c the only thing they have this holiday is Pokemon and NES. And I'm still afraid they'll only make 50k NES Minis and the world will demand 1 million.
I don't think Paper Mario will do much, they may not even promote it, like Mario Tennis last year. Does Paper Mario have amiibo support? All their games should. Even if it's just another bucket of paint or random sticker, whatever the "currency" is in that game. Maybe turn all of those generic Toads into reskinned colors like in Yoshi. Maybe that's why they all look like Toad?
But this ad is a good summer ad. Maybe in the fall add more games to the Selects line. I think it's absolutely HILARIOUS that LCU is in Lego D but it's still a $50 game 4 years later in the US. (UK and/or EU got it as a Select.) Who even knows what that game is? Point being, US and EU lines match up, that's more game sin each region w/o even adding any to the Select line.
Who knows, Lego D may make LCU sell on Wii U for $20, though it may nto be in Lego D until after NX releases. More hilarity ensues.
@Bunkerneath Why go outdoors at all?
@rjejr Hey, I didn't see that Chase McCain was coming to Dimensions... that sweetens the deal a little and I'm glad he hasn't been abandoned. If they do him justice he'll come with buddy-cop humor.
It should be a select by now but you aren't going to get anything close to what the original game was in the Dimensions game. And it costs a lot more (MSRP) to buy-in if you only want that game.
@MJInnocent I was about to agree with you, and then I saw you're a Michael Jackson apologist. Nah, I still agree with you. Reluctantly...
I like to play Starfox 3D in the toilet.
I like this! It's like a wine pairing list. Just like certain wines are better w certain dishes, Kirbys mechanical robotic and futuristic aesthetics pair well w the natural world. More greenery the better.
@aaronsullivan "sweetens the deal a little"
Resistance is futile.
Consider it payback for the 50+ DI figures I have in my basement which I'm pretty sure are all your fault.
Obscure thought - that's about as far off topic as I can get - PS3 has been bundled w/ DI and Lego stuff over the years, maybe there will be a PS4 Lego D bundle this holiday? That would make a really nice gift under the tree. And a way for Sony to unload the cheaper old PS4 to families while the gamers buy the new PS4 Neo. They tended to bundle the cheaper 12GB PS3 w/ family games, not the 500GB. They can't do that w/ PS4 though, all games get installed, so 500GB is a minimum, it will simply get cheaper by default as Neo is the high end. Just something to keep in mind before you buy three 2DS.
Edit - My mistake, 46 DI characters, and 9 crystal set pieces.
Just came back from vacation, didn't have a single moment to whip out my 3DS. Oh wait, I'm a mom of young children. Never mind, haha! Spent the time with family, so no regrets (except for the 13 hour drive).
As for the ad, it's harmless. True, a sale would have been nice, but whatever. A bit silly for sure. Who pays to send their kid to camp to play Animal Crossing? It's cheaper to buy the game and "camp out" on the couch. Hehe
they are violently allergic to the word 'discount' it seems.
This seems completely logical. I never got around to buying A Link Between Worlds purely because I don't like hiking, and therefore wouldn't get the full experience.
Why all the hate? Its obviously aimed at kids. It'll sell some games, maybe even some hardware. The thing that people are failing to see is that NOA is finally got a fire under their butts to advertise. Should be welcomed, let their PR teams pop their cherry, they'll get better eventually.
"Mom and Dad, the real Disney World is cool and all, but I kinda just wanna sit on a bench and play Disney Art Academy." - Said no one, ever.
Evergreen huh? Is that marketing lingo for we are never going to discount these games?
@rjejr Dimensions PS4, eh? That could work actually. Hmm... On Disney Infinity I feel pretty good about it because you guys didn't seem into the Toy Box and sharing anyway, and all that has happened is the prices are plummeting even further.
@Clownshoes You're one of those clowns with the big sad face aren't you. lol. But on a serious note: Who do you think is buying all those LEGO Dimensions sets with all the 20-30 year old franchises supporting them? There may be an acceptance of dads playing LEGO with their children that you are unaware of. I'm just suggesting it, not trying to step on your toes.
@aaronsullivan We just picked up light-up Yoda for $2.38 at Target. I still want Nemo and Dory for about half-price, but then I think we're done. Well my kids would take Han and Chewie for $5 each but we haven't seen them in forever. Not like we're looking.
@Clownshoes My kids like it, the more I buy to play w/, the more they get to play with. Who else is going to make a functioning 2 foot tall catapult w/ them? Or battering ram? And besides, I'm 51, not 40, so it's OK. I figure I lived past 50, it's all gravy now.
I do agree w/ you though, if I spent as much time working as typing I'd be rich. Que sera sera.
@LemonSlice what would I have to apologise for? I'm a proud Michael Jackson supporter
Jeezus the level of ignorance and stupidity here in this comments section is amazing. Fist off this is obviously aimed at kids secondly this is Nintendo trying to help promote their more evergreen titles. I don't know where the heck you people thought something like this would automatically mean a bunch of discounts,. All they are doing is just trying to promote their titles for kids and your people are trashing them for it
ACNL is the only Nintendo game that i want two copies, just because we can ONLY create one save data for only one town. For different second town, i want to experience with whether cartridge or eshop because 10 villagers are not enough for me.
Back to topic, This is at least Nintendo effort to promote their games on 3DS, even for you kinda like repetitive but it's okay actually. Not every people in the world know about those games on above so far, at least if they got information about that existence, they will realized that and consider to purchase if they are interested.
How's about a discount you miserable Scrooge?
Harmless enough, but it does have that Nintendo touch. Like a parent trying to guess what those crazy kids do these days aside from listen to their yeah-yeah music.
This was vital.
This little old lady enjoys your posts. You, sir, are a gentleman.
Don't be dissing MJ.
This is pointless. School already started today for me.
What kind of theme park are you going to, where it is so boring that you have to whip out your 3DS and play Disney Art Academy?
@SLIGEACH_EIRE That is not how I taste!
While I always definitely want to play 3DS after a hike for sure, I'm not sure if Art Academy would be the specific game I'd whip out at Disney World. It's incredibly involved. Anyway, that's Disney Magical World 2's fault for coming out in the fall, I guess.
Or would that be more of a backyard game? It's all so confusing!
This just says what Nintendo's release lineup for the year nothing worth playing just like destiny
What about after a little whoop-de-do-skidoo?
Looks like Reggie's at it again. Lots of ideas; no good ones.
Not sure why so many are against it...no worse than any commercial out there advertising without discounts. And of the ones I have played, there are some pretty sweet games on that list. I would argue Pokemon could fall under half those categories though
@Clownshoes Something tells me he enjoys doing this more than working.
M and D's in Scotland
@k8sMum Thanks mum. I know I'm negative, in college and grad school we called it "critical thinking", ah life in the ivory tower, ahem, but lately I think @BLPs may be right, its not about the negativity, it's turned into something worse, nastiness, which is I suppose what happens when negativity festers over the years.
@gcunit Lately, I don't really enjoy doing this at all, just habit, and hope for a better NX tomorrow. Though I can't remember working, been 14 long years, so it's hard to compare the 2.
@rjejr I too always enjoy your comments! Negativity can turn into nastiness you're right, but I remain positive, there's doom & gloom everywhere, do we need it here?! This is just a bit of silly fluff, not at aimed at us, don't let it ruin your day guys lol
For the regular hard core N fans here, it doesn't matter, and we may even think it's a useless campaign, but this advertising campaign could still help Nintendo raise awareness of some of their 3DS line up to those who are not hardcore gamers. And here I constantly read complaint after complaint that N doesn't do enough marketing...
@MJInnocent I just need to stop posting so much, I'm drawing to my attention to myself, both from the nice people like you, and the not so nice. I have only myself to blame. Well myself, and this automated email reply system.
Pretty dumb infographic. Lol
God! Nintendo is really losing it!
This kind of advertising might work in Japan, but not in the west.
It almost feels like a literally translated Ad from Japan.
I think that advertising still working in the West.
Remember, there are some Western gamer don't know yet about those 3DS games. I believe some of them still pay attention about that advertising. Nintendo just only do their job to introduce their games. If someone feel that advertising completely useless, i think you don't appreciate Nintendo so much and keep complaining.
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