Nintendo has enjoyed great success with sales of amiibo figures since they first began to appear on store shelves in late November 2014 alongside Super Smash Bros. for Wii U and 3DS. However, the toys-to-life market has become a bit saturated since that time with amiibo battling in the same marketplace as competitors Skylanders, Disney Infinity and new kid on the block, Lego Dimensions.
Skylanders and Disney Infinity in particular have suffered from the decline most of all and both posted disappointing sales in the last holiday season. Speaking to GamesIndustry.biz, Jumo CCO Chris Esaki attributes these recent struggles to a lack of innovation and a refusal to grow with the audience.
Esaki - who worked on Gears of War at Microsoft - is about to enter the toys-to-life sector with the mobile title Infinite Arms. Here's what he had to say:
What's happening in the current toys-to-life space is they're not innovating. They're not changing the game that much. And as a game player, when something doesn't change, you just get tired of it. So I don't know that it's necessarily saturation; it's just fatigue.
At the moment Nintendo's amiibo do seem to be selling like hot cakes, and it's fair to say that these collectables possibly appeal as much to older fans of Nintendo as well as young kids. But if Nintendo doesn't continue to innovate and find ways to keep us interested throughout the next year or two they may find this vital additional source of revenue begin to shrink.
What are your thoughts on Esaki's evaluation of the current state of the toys-to-life market? Do you think that amiibo is in danger of beginning to struggle like Skylanders and Disney Infinity due to consumer fatigue? As always, share your thoughts with a comment below.
[source gamesindustry.biz]
Comments 87
I think amiibo have already started to struggle. Nintendo just keep pumping out more of them, without doing anything worthwhile with them. Look at the Animal Crossing amiibo figures; still being released without a good piece of software to use to use them in. People have grown bored of amiibo Festival's ~2 hrs of content. Why would they buy more of the figures, with nothing to use them in?
The next lot of amiibo coming out (for Kirby Planet Robobot) are 3/4 characters we already have, and what do they do? Unlock 1 power-up for Kirby. Wow, such a need for them. Why couldn't we just use the Smash Kirby amiibo that already exist? Because Nintendo are only interested in extracting as much money from their loyal fans as they possibly can.
Nintendo never really bothered to think of a compelling use for their amiibo outside Smash, and now it's starting to show; as people get fed up of having to buy yet another piece of plastic that Nintendo has locked a piece of on-disc DLC behind.
I think he's dead on. You can walk into a store now and besides amiibos that haven't been restocked, you can get whatever you want. By June I wonder if it will even be a significant money source for Nintendo... unless of course, like he said, they change it up.
I still want Lucina and Corrin, but yeah I agree. I'm pretty much done after the Smash series.
He's basically correct.
Interesting, just the other day I got a mail for a survey by NOE and it was focused a ton on the actual amiibo situation; what I think as customer, how my impression changed with time since they got released and so on.
I guess Nintendo is at least aware that amiibo are lacking something and hopefully they'll fix the matter, meanwhile they are at least awesome looking collectibles, so I doubt they'll ever stop to sell.
On a side note, it always makes me giggle a bit when a newcomer in a market underline how others failed, sounds like "We know better and we will be the revolution this market lack!"; most of the times that's not true at all XD
But I admit I know nothing about his project and I obviously wish him the best of luck.
What exactly is his company doing to innovate then?
I agree but not complaining either. That said, I think a lot of the NX reveal will be about amiibo.
@Dazza
Referring to Lego Dimensions as the "new kid on the block" was an awful pun and pure genius at the same time. Dammit, I love you guys!
He's right. I sold 30 of my 78 amiibo the other day, I'm more of a Funko Pop and World of Nintendo guy now
While more could be done with LEGO Dimensions, (seriously, sell a blank base and allow people to create custom characters which they can then build out of actual LEGO), they certainly function the best as toys, because they are actually TOYS. If the others were to make their toys to life products actually function as a toy, then that would certainly be a step in the right direction.
@AlexSora89 Haha I am glad someone appreciates our puns!
There is only so many Nintendo characters. Once every character is an amiibo, theirs not much else that can be done except re-releasing characters in different positions, which is already starting to happen.
@RainbowGazelle Because the Smash Kirby unlocks a different exclusive power-up.
I would still collect even if the format discontinued.
@IAmDeclanJay If by "only so many" you mean literally thousands... although that very fact makes it all the more criminal that they produce God-knows how many different variants of Mario, but can't find a use for amiibos of Waluigi, Ridley, Wolf, Ashley, K. Rool... etc. The list goes on. My issue is that they neglect many characters they could be using.
If they ever do make a Skylanders/Disney Infinity type game, then hopefully they'll actually dive into their enormously vast back catalogue.
I'd like to see the music industry make mini statues of icons in music, like Angus Young, you tap him to your Ipod and you get four songs, you complete the band to have the whole album and B-sides.
Amiibo in general has been a disappointment in my opinion. It started with being unable to get the amiibo I wanted at a reasonable price and it has ended for me with the lame, frivolous content they unlock.
I'm waiting for cloud strife and any and all that come from Zelda u. I have many but only really care about my 6 from the Zelda series and olimar and sonic.
I was over amiibo by September last year. Sold about 20 of them and held onto 12. Don't want anymore. I opened them all and now on my shelf collecting dust and never scanned in, except for YWW. But that's it.
Think the amiibo ship has sailed now unless Nintendo do something COMPLETELY different with amiibo on the NX, which I don't think they will, to start at least. But I say all this as a 35yo Nintendo fan. Kids will still bug their parents to get amiibo or lego or whatever toy-to-life is on the market, just the rush for amiibo in the first 6 months was crazy. It's all died down now, I think. Moved on.
@IAmDeclanJay That was my thought when amiibo were first announced, Nintendo, for all its great game characters, still has a relatively limited number of them. Except for Pokémon which they haven't started yet, must be saving those for NX and "Pokémon amiibo Snap!".
My kids burned out on Skylanders this year but it was due to the innovation, car racing isn't their thing, it interrupted the flow of their co-op game.
And Disney Infinity hardly innovated by going the Star Wars route, everybody has already played a dozen Star Wars games, mostly Lego, so nothing really new there. The hub world is improved in 3 over 1 and 2, but it's still basically the same game. They could use some innovation but I think all their fans attention went to Lego Dimensions.
I don't think toys to life is dead, I think it will have better staying power than motion. There are still some franchises that could benefit. A Dragonball Zeno verse sequel. A good multilayer Godzilla, PS3/4 are both horrible games with some decent fan service slapped on. A Final Fantasy or Kingdom Hearts game. We all have our favorites we would buy.
amiibo had no reason to be bought recently, stores are flooded with Animal Crossing ones and others. The Splatoon amiibo really only work with Splatoon and SMM as 8 bit skins. I think they could sell again if used as characters in a major game, a Subspace Emmissary sequel, or Nintendo Land 2, or an MMO, but they would need to be a required focus which Nintendo seems hesitant to do.
And since we're on the topic of amiibo - I am greatly annoyed that Reggie spoke at E3 about the Skylander amiibo Bowser and Donkey Kong yet the 2 of yhem don't let you play as Bowser in DK in Mini amiibo Challenge. I know it's just a free game, but if the game is going to read their nicknames it should let us play as them. Nintendo can't even get that right. Lieing Reggie.
@readyletsgo I forgot YWW, best use of amiibo so far - single player with a partner Yoshi. Shovel Knight 2 player seemed good too but we only have SK on an old 3DS. Kirby Roboton looks good but we don't have a portal. SFZ is lame, I can hardly tell those airwings apart. I can't recall what wolf Link amiibo did in TPHD, wolf transformation maybe, but we'll see how they put it to use in Zelda U. Change Link between male and female on the fly maybe?
the Toy to life market is suffering because Disney went all in with star wars for 3.0 which instantly alienated non SW fans (last time with marvel they released an non marvel toybox set)
Skylanders being first carried a lot of loyalty but it simple doesn't have the IP clout of Disney, Lego and Nintendo, simple cars dose not stand up to that level of recognition.
Nintendo needs to bring a compelling reason to buy Amiibo (an few amiibo focused games would help here) and Disney needs to cater to its ENTIRE audience and provided some actual cross brand gameplay (toybox only goes so far). As for Skylanders? I don't have a clue, their problem doesn't have an easy solution. Either invest in the characters via TV shows or dig into some Activision IPs
as for Lego as disappointed I am in the execution (a toy to life lego game should of been about building) it has the IPs, it has a solid game and it has it's "newness"
It's a bit like Star Wars figures. They were around for a couple years in the 70's and everyone got bored of them and that was it. Never heard of again.
@rjejr Wolf Link unlocked content for imp and twili Midna in Hyrule Warriors (and legends) and in Twlight Princess it unlocked an arena mode that will carry "something" over to Zelda.
I'm shocked. You mean that not having a good or interesting way to use the figures makes them less desirable? Who would have thunk...
@rjejr @abe_hikura I'm now wondering with Zelda U, if it is going to come to both WiiU and NX, will the NX have more amiibo support than the WiiU version, like a lot more?
That would be a total kick in the head for all of us waiting for Zelda u on WiiU. I could see them do something like that. Just a thought,a scary thought.
@readyletsgo I don't see why the NX version would have more Amiibo support, UNLESS the NX also brings an more advanced Amiibo2.0 with it. (honestly the only advancement possible would be the figure holds the characters code and that updates the game so the character can be used, so nothing it locked on the disk)
@abe_hikura I guess amiibo are a year and a half old now, by the time the NX is officially released, amiibo 2.0 could be hot on the heels of it, provided NX is released at the end of this year. Don't know what they could do with a new version except maybe more memory for actual dlc on the amiibo, don't know if that would even work or even worth the time.
If Nintendo actually released a game that utilized them, then it would do more for them. And board games that are $60 do not fall in this category. What really turns me off for them however is when i go and buy a game and then I learn i have to spend another $16 for a piece of plastic that I generally don't care for, especially if they make it so I need to keep tapping it. I would much rather just get a game where amiibo are needed for the game instead of content being locked away on many different titles.
The amiibos looks pretty awesome in a big group like that. If these had been around when I was a kid I would probably have gone nuts for them.
I'm still collecting these days, but even then my collecting is slowing down. Probably won't grab many more amiibo after I complete my Smash collection (whenever the final three get released) and I probably won't grab many more Disney Infinity figures after 3.0 (especially if they decide to put Kingdom Hearts in a future installment), and I've all but given up on Lego Dimensions since every time a major update is released the game crashes constantly.
Ah, Lego Dimensions! I'm still irked at the price to play the full game. Mr Sainsbury and Mr Tesco help a bit with the voucher offers, but there are so many sets, I think I'll probably just give up and sell it on without ever having actually played it - I can't be bothered to search out everything.
All these toy-to-life franchises are always about monetising the brand. More often than not, I personally just decide that I'm not bothered enough to bother with them unless I can get them second hand in a massive value bundle, then sell them on afterwards.
@RainbowGazelle Smash Kirby gives another power-up to Kirby, and Meta Knight and DeDeDe give you the same thing, no matter if they're from the Smash or Kirby series.
@RainbowGazelle Smash Kirby gives another power-up to Kirby, and Meta Knight and DeDeDe give you the same thing, no matter if they're from the Smash or Kirby series.
I agree. Originally I was quite addicted to amiibo and bought a lot of the Smash series, but now I'm bored of them.
My biggest issue is that there was too many too quickly, which meant collecting them required too much time, effort and money. Duplicates didn't help, such as the SMB Mario is redundant if you have the Smash Mario.
Another issue was that some have been hard to get. There was the major stock shortages at the start. Later on, some were only sold in certain regions. I snapped out of collecting them when Gold Mega Man was only announced for the US and only sold with a region locked game.
Another thing that is putting me off is how they are used. Amiibo started off great with Smash, where you could just buy your favourite character to train and level up the amiibo. I dislike the current trend of having to buy specific amiibo to unlock specific content. Splatoon was the worst offender, and I've been very vocal about disliking having to buy all 3 amiibo if you want to play all the single player missions. That sort of content seems a lot more appropriate as DLC instead of amiibo.
Overall, amiibo was a good adventure, but I'm done. If any more of my favourite characters get an amiibo or an amiibo unlocks something I really want, then I might pick it up. However, I've stopped collecting them. If they released amiibo less quickly, and each amiibo had better uses in multiple games, then I might have continued collecting them.
I don't have a lot of time to make up my full thoughts on this topic. I will be doing that later.
@rjejr
He said the Skylander amiibos don't work in mini Mario and Friends amiibo challenge? I haven't tried Bowser, but my Donkey Kong does work.
Collectables have a short life span. Not just Amiibos but anything that becomes popular. Once the market becomes saturated and the value is lost they become dust collectors.
If you keep yours unopened in the original packaging then in 10 to 20 years when they become rarer, and new collectors want them they may be worth a little more than you paid for them.
Nintendo, while pleasing their Amiibo collectors are alienating gamers. They should carry on with the Amiibo's but keep them for collectors and not for games.
Uh oh, a Microsoft dude criticizing other game companies, how fresh! But seriously, you either like these figurines for what they are, or what they do: I collected all of the available Amiibo, because these are characters from games that I know. I also collected most of the Disney Infinity figures, the ones that I know. They unlock some content, and that's fine too.
Nintendo launched the amiibo with Smash, and it had a really good take on how theyd be used. Very few games have tried to innovate them past mere skins and for that reason ( and my student loans being undeferred) I have bought many a less amiibo. People don't like DLC — fine. However, if this is really a toy-to-life, I. need more than just a statue.
Love my Amiibo, I won't stop till I own them all! The only thing I'll agree with is I wish they'd do a bit more, or even have their own "skylanders/infinite" type game. Though it still makes me laugh when people still bicker about "Amiibo locked DLC", once you own an amiibo, you own everything it unlocks. I hope they keep going after Bayonetta and Kirby series, and continue to improve on their use.
I've never cared what an Amiibo can do. I sometimes buy them because of they're either do to with Zelda or they have cute little faces.
@rjejr As LordGeovanni said, really? You are twisting the base, right?
If anyone can innovate, it's Nintendo. I think Kimishima has something up his sleeves for NX and amiibo. I suspect they have some good plans already but probably didn't want to waste them on the low Wii U install base and declining 3DS market.
I completely agree with this fella's market assessment though.
Amiibo are far from done if you ask me. I think Nintendo found an easy fix for the 3DS with their external sensor and I believe the NX will have the same. Here are a few predictions to keep amiibo relevant and a source of income.
1) NX compatibility with a Toys-to-Life game much like Infinity or Skylanders. No reason to bring one out for Wii U and let it die. It will be a big hit for Nintendo and a sensor is an easy fix like the other games have.
2) New lines of amiibo from the big franchises. We will see amiibo cards for Pokemon and a dedicated Zelda line of amiibo where you can get figures like Linkle, Impa, Skull Kid, Darunia, etc.
I'm pretty sure that Nintendo will think of something that will make the Amiibo brand sell bigger than it is now.
It's funny because Nintendo has the platform to innovate with amiibo, Skylanders/Disney Infinity & Lego Dimensions are all trapped in their respective games, but amiibo are free to roam any game Nintendo sees fit. While the little prizes/costumes/upgrades and unlockables are nice, there is no meat and potatoes for Amiibo.
Nintendo has done the bare minimum when it comes to giving amiibo their own game. It would take some time sure, but it would be awesome, allowing each amiibo to unlock new worlds, characters, upgrades within its own game, AmiiboLand could really be something if Nintendo would just let it.
And because Amiibo aren't tied down, it means they can continue with the tiny rewards, and make other games that take full advantage of them, Amiibo should have been what Mii were in the Wii era.
Fatigued is probably a good word for it. Gamers are getting more sophisticated. This includes the kids at the toys-to-life level. I think Disney and Activision have done a poor job of understanding this.
The games they have presented have been very simplistic. Disney has counted on the Toy Box to drive its sales. They have completely ignored the adventure portion of the game.
As much as we have hated the scarcity of Amiibos, it has probably gone a long way to extending the life of the product. Now that the supply is there, Nintendo needs to focus on doing something interesting with this line.
I'm getting bored of Smash, and Mario Party/Tennis is just NO. Nintendo needs to release something else that involves the data-saving functions.
@readyletsgo If you mean more amiibo support in the Zelda NX version than the Zelda U version, I don't see that happening at all, the object is to sell amiibo, so the more amiibo usage the better for them. I can see another "locked arena" in both versions though, which will seriously annoy people IF they never release Wolf Link amiibo separately and if you NEED TP HD save data on it. I think they need to limit TP HD save data to maybe a TP skin, something meaningless, not an entire mode. Maybe unlock a weapon earlier in the game rather than later? Or a bigger rupee pouch more likely.
@LordGeovanni "He said the Skylander amiibos don't work in mini Mario and Friends amiibo challenge? I haven't tried Bowser, but my Donkey Kong does work."
I have the game and both Skylanders amiibo, they are recognized as "amiibo", their nicknames appear, but we can't play as either DK or Bowser, just Spec, whatever it's name is. Since neither DK or Bowser Skyladners were ever listed specifically as wither the SM or SSB amiibo line I assumed they would work as both. Shouldn't be that hard to code in and recognize, DK and Bowser minis are already in the game, just code the Skylander amiibo to match them. Both amiibo have been used in SSB and SMM so I know they are recognized as DK and Bowser in those.
@abe_hikura "in Twlight Princess it unlocked an arena mode"
Oh yeah, forgot about arena mode, thats kind of cool, thanks for the info.
@Markiemania95 "You are twisting the base, right?"
Well I'm assuming they are twisted enough if their nicknames show up and Spec appears. On unsupported amiibo like the Dark Mewtwo card from Pokken Tournament the screen just says - "This amiibo is not supported". So they are being supported as amiibo, just not as DK and Bowser, which I think they should be b/c well, they are DK and Bowser amiibo.
“And as a game player, when something doesn't change, you just get tired of it.”
I want to agree with that fully, but seeing how certain people act on the web when it comes to innovation and changes (most +160 comment articles here), I lose fate.
One of the things that make amiibo stand out from the others is pretty much what RoomB31 said. Plus brand power is helpful. As long as Nintendo (maybe also 3rd party) keep making more games that utilize amiibo, its value will shine more.
Also it would be nice if they utilize the read and write feature more in the future. Even better if the data in one game can work with another, similar to the 2 recent Animal Crossing games.
My kids played with the small collection of Skylanders, Disney Infinity and Amiibo I own. So far I have a Jack Sparrow that broke off the base and a Link figure that has been renamed "One-Arm Link". So in the toys department, I am slightly disappointed
As for the games, Skylanders didn't grab my kids and I am glad I only spent $5 for the game/portal. Disney Infinity has been updated since version 1.0 to the newest, but the original figures and a few 1.0 characters are all we own, limit the games a lot. The kids don't play it enough to invest much more into it, and I am a little wary of sinking $$$ into it. The Amiibo mostly were purchased for the collectable factor, but the Link action figure I purchased is far superior to the Amiibo. Lego Dimensions sounds interesting, but I am burned out on Lego games and again the high cost of entry bothers me (even higher, because Lego).
Overall, I just get the feeling that I am being nickel and dimed for a game that a few years ago would have existed in the box and maybe an expansion pack or two.
Nintendo, in the future please put your NES and SNES games on an Amiibo. Who wouldn't want a Simon Belmont amiibo that boots up Super Castlevania IV? That would be great, thank you. You get cool figures and a great game too. You could even do limited releases for them as to not over saturate the market.
@aughra that's what I was hoping amiibo tap was going to do. But Nintendo chickened out, and didn't want to lose sales of VC games to amiibos. Despite amiibos being more expensive than VC games.
For me anyway, I get hyped when I see figurines of characters for the first time, but once I see that those characters are in constant circulation, I lose all interest. Like when Game & Watch was announced, I was genuinely excited and picked it up Day One. But if they announce another Game & Watch for, like, the NX or whatever...nope, not going there.
So I think the whole thing will be dead to me when lots of obscure Nintendo characters have multiple amiibos, not just the usual cast. Part of the fun of these things is the uniqueness of having a character that wasn't a toy before.
Don't fool yourselves. Amiibos are mostly bought by Nintendo fanboys to make shrines. If you watch kids in a toy store, they flock to the disney infinity figurines and the minecraft toys. Amiibos are mostly sought by Nintendo fans. Even the Nintendo president admited that, although they sell well, they were a failure because they are not attracting the interest of children and are not used to play with the software.
@shaneoh that wouldn't work because how would the game know what you have built (you can then input it into the game but that defeats the point)
@LordGeovanni Just tried my Skylanders amiibo again and still just getting the nickname and Spec in game. And 1 of them should work, b/c the in game graphics show the SSB version of DK and the SMB version of Bowser, so whichever version of them the game is reading them as, 1 of them should work. In Super Mario Maker DK is just DK but Bowser is "Mario Bros Bowser" so again, 1 of those 2 typs should work in amiibo Challenge. But neither does. We also have SSB version of Peach and she works fine, even though the picture of her in game is the SMB version - you can tell by the red base on the start up screen. Oh, and our green Yarn Yoshi works just fine, his pic in game is the red based SMB version as well. And our silver Mario works as plain Mario. We don't have alot of "normal" amiibo.
Well I'm done until the game releases next week, maybe there will be an update? One can hope.
You know what I think would be cool for a Toys to Life game. Make the toys the "random" packs instead of micro transactions. The toys are your character's gear. It can be ungraded and enhanced but it remains mostly what the toy is (sword, bow, shield, magic staff, helmet) The toys become your inventory.
So you have your RPG character with their stats, then you buy equipment from a store and scan it into the game to use it. The company could also sell a figure that could hold your "toys" to make it look awesome. Any enhancements or stat changes could be saved to your equipment then you can trade (or sell) to others to get different equipment.
The toys could be small and cheap, and I think it would breath new life into the market. You could even have new toy expansions release or just put new toys in the old packaging to try to increase the randomization. If each purchase was only a few dollars, I think it could be a impulse buy while at the store, just to test your luck. Might get that rare drop.
The enhancing weapons would be needed to make people feel like they can make a bad drop good. The more powerful the drop, the less enhancing you can do, to balance it out a bit...
If I were to make a Toys to Life game, that is what I would do lol. (I would also make a website to facilitate selling your old items and take a small cut, further increasing income)
The selling point on Amiibo was the multiple game uses for me, and the support for that is minor at best.
Still have collection the entire Smash series (save for the three yet to be released), but I doubt I'll be able to muster up any interest beyond those figures.
I'm pretty much done with the Amiibo at this point too. I have way too many, and outside of Ness, can't see myself getting any more. It's nice to have fairly cheap and readily available characters in figure form that I otherwise would have never gotten, but their usefulness is extremely lacking.
@RainbowGazelle If the amiibo units in Fire Emblem have support conversation (even with the MU only) the use would be great.
With no support conversation it's "meh".
I'd really appreciate future amiibo being poseable, personally...
I've collected every Smash amiibo (except the Rob variant) and most of the others (Yoshi, Chibi, Animal Crossing, Zelda) but will likely stop after the final three Smash figures. That is unless there are some cool Zelda or Mario Kart figures on the horizon. Ive unboxed them all and use them, but they're mainly cool figurines.
My kids had been into Skylanders but got bored with the last entry so I think we'll likely pass on future figures and likely just grab the Starter Pack at discount months later. Also I'm selling many of our unused figures.
We have Disney Infinity with every character except all the crystal figures. This is their favorite franchise and one we'll keep going with depending on what content comes out. The creation aspect is what my kids and I have the most fun with.
We also grabbed most of the Lego Dimensions game and character packs on sale. Depending on how the series continues we'll likely pass on picking this one up in the future.
So for me I like Amiibo mainly as collectibles though I hope Nintendo continues to innovate with them. And Disney Infinity is the only other I see myself sticking with for now at least.
Hate to pile on with correction to Darren's "selling like hot cakes", but all the above posters reflect what I've seen locally. Amiibo sales have DRASTICALLY slowed. It seems they can't even give away the Animal Crossing ones. Others that people got all a twitter over when launched are also in the discount bin. Maybe like two or three of 60 are still desirable, but that's due to a fluke in manufacturing not making enough for the tiny niche that is still tracking these things. I don't negatively judge people building collections (or 'shrines', as I believe the above poster said not entirely unfairly) as I do myself for a couple things-- not video game figurines, though. But this flame burned HOT then fizzled. Nintendo could have lengthened the hype by releasing an awesome game that was totally interactive and Amiibo-centric, like the original Skylanders was, but even then they'd only be buying time.
Waluigi, where you at?
I know this isn't a popular belief but I think amiibo would be much more worthwhile (maybe I'd actually buy some) if Nintendo made a game where you scan in the amiibo to play as that character. It would have to work with every amiibo.
@Moon Oh definitely! That would be amazing, and I'm honestly surprised they HAVEN'T done this by now (well, maybe not THAT surprised. Nintendo is Nintendo, after all).
The way Intelligent Systems' Codename Steam and Fire Emblem uses them is spot on the way they should do it. Give you fun additional content that's not broken. It's a nice bonus if you have the figures. Then, the figures could be used for multiple games too, better than just DLC or so.
Nintendo could easily take better advantage of the Amiibo already out there. Make them unlock character specific weapons in Splatoon. Have them give you armor sets in Monster Hunter. Karts in Mario Kart. Skins in almost any game.
They have to be something where there are plenty of other options (like weapons in Splatoon) but it's fun to have character specific ones too. Then it will drive people to perhaps buy the characters instead of for just a collectible.
After all, that's the reason I'm looking for Marth, Lucina, and other fire emblem characters. I want to use them in the new fire emblem games along with Ike who I already own.
I've hit about 50 amiibos so far ever since their release... Still not tired of 'em. I even have 5 Marios (Smash Mario, Silver Mario, Classic 8Bit Mario, Dr. Mario, and Green Mario )
I buy them to collect, and their price, in my opinion, is cheap enough that I get a neat statue with some functionality to go with it. I don't understand people complaining about locked DLC. Despite how many I have I've never felt like I "needed" to use any of them to unlock something. They're just a nice bonus to have around for a game like HW or SMM.
I think they should come up with smash versions of other genres that require amiibo. Don't want to play as mario in a platformer? Scan in Link and jump on stalfos. I'm not suggesting full games but perhaps a game that has the Nintendo staples...racing, platforming. adventure, shooting (either splatoon or metroid) and have those games respond to the amiibo you scanned in. Maybe make it like 5 or six levels to accommodate the fact that you will program in different enemies and physics based on the amiibo and possibly add dlc.
With the smash line the majority of Nintendo franchises are covered so you wouldn't even have to make new ones...I mean they would but they don't have to.
I like current amiibo usage, but I also have most of the major games on the system so for me amiibo has a ton of usage. However an amiibo based game that is multi genre can draw in the people that buy less games.
@Ryu_Niiyama That would be a perfect use of amiibo. Nintendo has been against requiring multiple amiibo types to play games but if you could play through the main game with a single amiibo of any type this would still work.
@FriedSquid Green Mario? You mean Luigi, right?
@Nico07 What's Luigi?
@lighteningbolt79
No you misunderstand, first you make a custom character in LD which is then saved to the disc, then you can get some of your real world LEGO and make the minifig to stick on top of the disc
@Nico07 Yeah my thought was for Nintendo to look at the best of both worlds. If you buy a lot of wiiu games then amiibo have a lot of uses because you have so many games that scan them in. Even if it isn't tailored to that character. Yet what about the people that don't buy as much or the vocal complainers? They feel left out in the cold and what was once a 10 enhancement to several games can feel like a forced purchase (Even though it isn't). Because Nintendo tries to straddle the fence amiibo lose their relevance. If there is a game that captures the nintendo playstyles but is more tailored to amiibo directly it should appease most people. I said smash because it has the biggest line but i think the best way to describe my thought is one Nintendo has already done: Nintendo Land. Each mini game in Nintendo Land focuses on a character type, yet they feel strangely robust despite the brevity. If amiibo can be used to mix and match the playstyles, its a fresh coat of paint on a familiar house.
Just one more to purchase for me (Bayonetta), but beyond that, I can't see much use. Mine sit on display more than get used, and even then it's only for Yoshi's Woolly World.
i own a ness, still in the japanese packaging, as a collector's item. i've never really been sold on amiibo. i thought about picking up some animal crossing amiibo, but i can just see the characters in-game. i've never been convinced they had much use outside of smash and something cute to put on a shelf, and i figured it would be a waste of money if i started buying them.
I am SO glad I never got into collecting Amiibos. There was a small part of me that almost started and took the bait, but I've learned over the years how easy it is to get hooked into collecting stuff like this. It doesn't end well (for my wallet anyway).
I still would like one or two at some point, but I'm afraid to buy the first one.. You can't become a crackhead if you never pick up that first stem! that's how I view it.
I rue the day these things start turning up in goodwills and salvation armies, that's probably when i'll catch the virus of collecting these.
Me personally, I've gotten bored with amiibo, as they add little to nothing with most games now; also I'm more of an action figure guy when it comes to collectables as opposed to statues. The World Of Nintendo figures are more appealing to me in that regard. Hopefully they'll make a Captain Falcon figure down the line...
I never liked them to begin with. They've nothing to do with gaming, contribute nothing to the games and I consider them a scourge. I look forward to the day when this fad dies. Then the companies will have to try and find another means of trying to get you to buy their DLC. Some of which is paywalled content I might add that is locked on the disc on day 1.
This is what you have to realize about what makes Nintendo amazing. Nintendo came late into this "toys to life" game, yet, according to this article, they have stayed more stable in sales than the other brands. Also remember how they were also the company that shot down the idea of Skylanders when it was first offered to them as an exclusive. It shows how Nintendo can make a deep impact even if they are late to the party. They are definitely a competitive force to deal with.
@TruenoGT and he worked on the Gears of War series, which relied heavily on one gimmick that got tired quickly - their cover based system that felt groundbreaking to me initially and boring partway through 2, and totally dead now.
Best thing about Amiibo is the price and quality. You can't get an equivalent quality Nintendo figure without paying triple the price.
While I myself collected the last of the ones I wanted long ago for me it wasn't because they didn't have a significant effect on the games that supported them, it was simply because I only purchase figurines that will have a use in multiple games, and so far the majority do not. An excellent example is the Chibi Robo amiibo, I love the character and would snap up an amiibo of him immediately if it would be usable in more than just Zip Lash but as it is I can't quite justify getting it despite it looking amazing.
I really like what they did with Chibi Robo and thought this progresses Amiibo beyond collectables. If all games offered more content via Amiibo use this would 1. Give them more use and 2. Make them more desirable to have with to get additional content with characters we love.
I think they should make wave B of Smash amiibo that are all the character's alt costumes. That would be worth collecting!
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