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It's always been the case that the new My Nintendo loyalty scheme - for those that have setup a Nintendo Account - would launch alongside Miitomo. With Nintendo's social app launching in Japan on 17th March the loyalty scheme will also arrive on the same day, and Nintendo's official website has clarified details around the Club Nintendo replacement.

Once it's live the full service for buying eShop downloads will be up and running, though this service has already been available to some degree in the country. As previously announced users will get customised offers and promotions sent their way.

The key details around the gold and platinum coins have also been shared on the Japanese website. For one thing there's no retrospective rewarding of coins, so only eShop purchases after the programme is fully live will receive the relevant currency. For eager loyalty service aficionados that may mean holding off on some downloads until My Nintendo is fully live. Also of note is that DLC, 3DS HOME Themes and time-limited tickets (like in Wii Karaoke U) do not count towards this - so don't buy a neat theme and expect a coin in return.

Of course, those that pre-register for Miitomo will get a platinum coin, too.

Though Miitomo and My Nintendo are coming to Japan on 17th March, the global roll-out is yet to be formalised at the time of writing.

[source nintendo.co.jp, via perfectly-nintendo.com]