Nintendo's marketing in North America has been interesting in the 3DS and Wii U era, as notable TV campaigns have often blended CG effects with real world actors - the latter are normally young teenagers to pitch to the family demographic. It's been a recurring formula and, to be fair to Nintendo of America, a lot of these trailers have been rather decent.
Now we have what we assume is the TV commercial for Super Mario Maker, in which a young gamer and chums sees his level creation take shape in the vast space in front of him. It's a simple idea with flashy execution.
Also of interest for those that missed it before is an updated version of the Super Mario Maker overview video, shared this time by Nintendo UK. It comes in at over seven minutes, introduces features and explains how the game works.
In terms of that North American TV commercial, let us know what you think. Are you a fan of this approach?
Comments 48
At least it's better than the fake happy family commercials.
That was actually really nicely done.
My only gripe is the voice over that's "so totally excited about everything and super friendly you guys". But then most ads aimed at younger audiences have that style voice over, always have as far as I remember. Never liked it as a kid, still don't. But maybe that's my British cynicism towards things that seem a tad too enthusiastic
Still good job on the visuals Nintendo, this is much better than the usual 'celebrity' infested guff we get in the UK
I liked the commercial! Looks good and shows the game concept in a very clear manner.
I have the same reaction as the "Whoa!" kid.
Wasn't too shabby.
I'm not a fan of the New Super Mario Bros art style though, so I wasn't particularly excited to see that most of the game footage was from that theme, but I can understand why they used it in the Ad.
Yeah, I saw this earlier today. I think it's a nice commercial that gets the job done right.
Good commercial. Definitely better than some of their other endeavers in recent years....
That's an actual good one!
What happen to the sitting down in the living room with the family theme? Nice commercial
Slightly off topic but that Splatoon commercial that aired during the Fear the Walking Dead premiere was a good one.
@shigulicious : Really? Usually AMC has Destiny commercials all night long. That's surprising. This Mario commercial was excellent. Wow, Nintendo is actually pushing their stuff!
It's a great commercial! Hopefully it gets about a lot 😀
@shigulicious @cyberbotv2 Yeah I saw it too, and it was great. I was actually surprised by it, and am glad that they're advertising more.
I liked the commercial a lot! Very good special effects also!
This is actually a pretty cool advertisement. I really like the CG effe– Wait a minute, I didn't see any Super Mario World in that commercial! That's it, I hate it.
This is a pretty good commercial. I've seen a ton of Splatoon commercials, mostly on comedy central, hyping all the new updates as well.
That's pretty cool. Remember the good old days where video game commercials make the game or console look more extreme then it actually is?
It's good. Lots of gameplay unlike those shameless mobile game ads with their 2 seconds required by law, just horrible
Not as good as the SNES adverts that featured the people's poet
That's a very good advert. I hope that this game also gets a good push with advertising in the UK.
I hope this means that Nintendo remembered how to do ads, and that ads are important for sales.
This is actually a pretty good ad.
That's a very decent commercial, and explains the game very well.
Looks beautiful.
Decent ad.
I actually got curious to see if there were any european ads already out and looked at the french, italian, UK, german, spanish and russian youtube channels with all of them having the overview video but only germany having an actual ad out (5 days old at that and shorter and with an even more annoying voice over guy).
Pixels (2015)
Good ad. Hopefully it will make SMM sell well.
Its better that "you're a kid, you're a squid now"
splatatatatatatatat splatoooooon!
Notice how they say 11th of September as opposed to September 11th. Smart move. I wouldn't have noticed if I wasn't looking for it.
Also, I love the CGI on this trailer. Why no Mario show or film with that stuff?
@DarthKlarc I think Splatoon's was better. The Kid/Squid commercially did what most commercials want to do; it advertised the product nicely, while also being very memorable. This is a nice commercial though.
They need to advertise the CRAP out of that commercial!!! Plaster it all over Hulu like a Splatoon Turf War!!
My favorites will always be the "Wii would like to play"commercials.
@Not_Soos 00:24, you're welcome
Remember the good old days where video game commercials make the game or console look more extreme then it actually is?
@DBPirate Just noticed that, pretty smart, especially as it gets closer to 9/11 as people start remembering what that date is.
@chiefeagle02 Yep, loved those.
This commercial is pretty good. To the point. Looks exciting. "Anyone can make it everyone can play" is a pretty good tag line, too.
Wow, had this been Wii U's launch game, and aired with this commercial plastered all over TV, Youtube, Facebook, etc. things might have turned out quite differently. This is the first game that has really, REALLY struck me as a game capable of selling the system singlehandedly.
Nice commercial. This game should've been a launch title. Would've sold the heck out of the console. Plus I would've been able to play it years ago...
@JaxonH Go back and watch it again. If they showed this 3 years ago then everyone really would have thought Wii U was a tablet or an accessory for the Wii, no TV in the ad anywhere and they only show the console for a brief second at the end. It's been years so we all know now, but imagine after that initial E3 reveal.
Once people figured it out Wii U probably would have sold better than it did, but the commercial would have added to the confusion. Would have been a worthy trade off though, no such thing as bad publicity.
https://www.youtube.com/watch?v=cjpHzLYHkwA
Nicely done! Can't wait for this game to release!
Not bad.
It's okay, but... seriously, the level that guy made was complete trash. The guy who played must be mad. If this influences players, we're gonna be seeing a lot of spammy levels.
Homerun. If this marketing does not push it over an easy million dollar sales, I'm going back to chanting "doomed" in the corner of my living room, in the dark, holding on to the last light at night until my gamepad battery fades.
Where do Nintendo commercials even run these days? I never really see any, but I'm probably not watching the shows they'd be most likely to buy time during.
@Ogbert I thought the Zelda commercial with Robin Williams was pretty good.
@LichiRichi Ah, my bad!
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