Update:
Now Nintendo of America has issued a press release (which popped up in our inbox minutes after original publication), explaining how a 'Hackathon' at Facebook will determine the stage that'll be included in the game.
Hackathon events are a unique element of the Facebook company culture, and an opportunity for employees to pursue a project outside their day-to-day responsibilities to rapidly create something that interests them. The Super Mario Maker hackathon is exclusively for Facebook employees to design a special level in the game. At the event, participants will be using the demo version of the game that drew rave reviews at the recent E3 video game trade show to create levels using the in-game tools that will become available to a wider audience when the game launches exclusively for Wii U on the 11th of September. The event will culminate with designers presenting their creations to a panel of judges from Nintendo and Facebook. The winning individual or team has the opportunity to make the level available for Super Mario Maker owners to play after the game's launch. Nintendo will be making a video series documenting the event available for fans to view shortly after the event concludes, and fans can also check in to Nintendo's social media channels on July 28 and July 29 for live updates.
It seems like a neat bit of publicity and, as we've said in the original article below, appears to be a smart move by Nintendo.
Original Article:
Most of us have deleted a tweet and hoped no-one read it. Perhaps it was a rant, or a revelation that shouldn't have been shared, or perhaps you're like this writer and is always trying to hide evidence of awful typos. Unfortunately for Nintendo of America - or fortunately, actually - it has 1.85 million followers, so can't delete a tweet without it being spotted first.
That's the case with its announcement - then deleted - of a partnership with Facebook for the launch of Super Mario Maker. The tweets also confirm that a level designed by a Facebook employee will be released with the game.
We believe that second tweet simply means one Facebook employee will have a level picked and shared, not implying there'll be level downloads that aren't free. Ambiguous wording like that may have contributed to the tweets being pulled.
In any case, this could be a smart piece of marketing business for Nintendo, and will no doubt make a lot of noise about it when ready.
[source gamezone.com]
Comments (56)
Ew, Facebook.
ONE LEVEL for free? Oh no... I'm beggining to think that we'll have to put up with microtransactions in this game. And what's worse, microtransactions to download other people's levels...
So are we supposed to be excited that a Facebook employee is making a level? If so,....why?
Paying money for certain levels is silly because there will be so many for free made by owners of the game. Not gonna happen.
I could see DLC of certain items, enemies, or skins though.
...I wouldn't mind making money off of levels I made, $14.95 per level, people. Be ready!
(also, I'm guessing they'll be something like with Facebook, uploading gameplay videos and/or posting screenshots to FB)
@MagusDiablo I was thinking the same thing. This is supposed to be a game that emphasizes creativeness. Paying for levels that help create new ideas for new levels takes away from the whole theme of the game. However, if money is to be made Nintendo is the company to do it, so I could see Nintendo doing something like that.
@Megumi Not sure you'd be making any money. Look how nice they have been to the people on Youtube. lol
People seem to be hating on Face Book quite alot nowadays, that can only be a good thing.
Also, I doubt Nintendo will charge for levels, people will be reluctant to sharing if Nintendo are profiting from them.
Uhhhhh. What do they mean by "download one level for free"? Is this implying that we need to pay for levels?? I know what the article said but I'm still very worried.
Paying for levels would only further help Nintendo's descent into obscurity.
It wouldn't make since for them to charge extra for levels, especially considering how much emphasis they place on openly sharing them. They should really work on writing clearer messages.
Edit: They probably erased it so they could correct it and possibly clarify.
High visibility on facebook is certainly one way to try and wrangle those Wii owning soccer moms back into the fold.
VR Mario Maker coming soon?
It would be neat if you could sell levels you make for eshop credit... probably not gonna happen though
In reassuring that the winning map was free to download, they've scared everyone into thinking downloading levels isn't free... a move which would've gone over as well as paid mods in Skyrim.You can relax now, people.
Also, Facebook, meh.
Eh, what? Is that supposed to be a big thing? Cause when I saw the headline, I was mentally preparing myself for the worst-case-scenario - sharing options through Facebook for SMM. Which would've made me avoid the game like the plague.
But this? This is completely pointless. It's actually pretty silly to me that they're going through so much trouble just for one measly level from one of thousands of Facebook employees. That's about as exciting as all those interviews with Notch, or having dinner with yourself.
A quick read through the comments explains why the original tweet was deleted.
They announced this on Facebook too, but didn't cause confusion with the "free" part. Really all they seem to be saying is that there will be a level designed by Facebook employees that will be downloadable to celebrate the launch of the game. Well, okay.
@MrGawain I've thought right from when this game was announced that I'd buy theme packs for Super Mario Bros. 2, as well as Land 1 & 2.
I imagine Nintendo might release paid DLC level packs in the future, which is completely OK with me, to be honest. The bulk of the game, aside from the levels that come with it, will be user-created content anyway.
Good Nintendo is trying to give Super Mario Maker some publicity, I'm pretty sure the casual audience would be interested in Mario Maker.
So NOA tweets something about an upcoming game but they delete the tweet b/c they worded it improperly? Guess they can't figure out how to handle the 140 character limit.
Edit: Wait, if they deleted the tweet why are they both still in my twitter feed? Did they only delete it from their own thread? What's the point in that?
And yes it's there I'm looking at them in another Tab right now. Now they're retweeted in my own thread, just b/c.
Edit 2: Both posts are still on NOA Twitter page, they don't look deleted to me, I'm so confused.
https://twitter.com/NintendoAmerica
As much as I hate facebook, I'm glad to see nintendo hype this. Any publicity is old publicity. I would buy a builder mario amiibo BTW.
If I worked for Facebook, I'd give the competition a try. I'm glad I only saw the article after the update, since it saved me worrying about paid levels.
@MagusDiablo theres around 200 levels for free in the game, the one level refers to the deal with facebook.
Looks like a good move from Nintendo!
@koochiekoo Dude, reread my post. And by the way, did I offend you in any matter? If that's not the case, does my post really irritated you to the point that you had to offend a complete stranger? I think it may be time for you to relax outside, get a breath of fresh air and vent your frustrations elsewhere. Peace.
This is very exciting.
I know when I think who would do great level design in a platformer, I don't think someone like Shigeru Miyamoto with decades of experience doing so I think Facebook's head of HR.
...Is this something I should be excited for?
I mean, unless somebody from Facebook has designed parts of a great game I've played in the past or somebody like Kojima or Miyamoto now works for Facebook, I don't know why I should care that some nameless Facebook employee has the chance to have their level in the game.
@MagusDiablo Uh, what gave you that impression? Nintendo flat out said you can download other levels with no hassle
@LztheQuack I don't know, maybe I posted my comment BEFORE Nintendo explaining what was going on?
👍(≖‿‿≖👍)
...Yay? I mean, it's good publicity, but it's nothing to be excited about, unless Facebook employees are Super Mario Maker Gods and make absolutely brilliant levels.
@Kaze_Memaryu
It's marketing, something people on this site are always complaining they don't do enough of.
Just that pic with Mario holding the FaceBook symbol, that right there is worth it's weight in pure gold. People pay attention to Facebook. The whole WORLD is on it.
@JaxonH stole the words right out of my mouth man. Facebook may be the bane of most existence, but it's probably hands down one of the best, most visible marketing tools one could have at their disposal.
No matter what, Nintendo always seem to be in the position of "dammed if they do, dammed if they don't" to most.
So is facebook the thing all the cool kids hate now? Neat.
@ShanaUnite
Just have to say, I love your profile pic.
Seems like some easy marketing for Nintendo and their next big release to access mainstream audiences. FB is still the devil though.
Facebook has many talented employees, they can create something interesting.
@JaxonH @Sir_JBizzle Honestly, this is hardly marketing. It's more of a misguidance than anything, since there's no actual connection between both.
And believe it or not, Facebook as a marketing tool already lost most relevance quite some time ago, what with every single company trying to market their trash through it.
The sheer level of oversaturation makes many people avoid company-related stuff to prevent their frontpage from being flooded with insignificant "news" (though that arguably applies to everything posted on Facebook nowadays). And by extension, the ones who notice stuff like this do so because they either searched for it specifically, or because they already were fans connected to Nintendo beforehand. Hardly an effective method.
@JaxonH Honestly, this is hardly marketing. It's more of a misguidance than anything, since there's no actual connection between both.
@Sir_JBizzle Believe it or not, Facebook as a marketing tool already lost most relevance quite some time ago, what with every single company trying to market their trash through it.
The sheer level of oversaturation makes many people avoid company-related stuff to prevent their frontpage from being flooded with insignificant "news" (though that arguably applies to everything posted on Facebook). And by extension, the ones who notice stuff like this do so because they either searched for it specifically, or because they already were fans connected to Nintendo beforehand. Hardly an effective method.
Hate Facebook so much nonsense and never enough ...
@MagusDiablo So you posted that comment before E3 2015? Because that was when they explained how level sharing would work.
what the actual hell nintendo! I dont have a facebook nor will I ever have one, so thanks for ruining my game before it even arrives.
@davetheshrew You don't need Facebook to get the game or the winning level from this Facebok employee event. How does advertising through Facebook ruin the game? Nintendo and Nintendo Life advertise through Facebook already, and it hasn't ruined either.
Unless you are being sarcastic, but if so, as the universe's most sarcastic being, then it's a very poor attempt.
Sounds like $H1T€.
@koochiekoo There's actually 100 levels, not 200. Some of these will be be very easy and some will be very short? Have you seen the level where you've to get a perfect jump on the flagpole while avoiding the spikes? You can be sure half of these levels will be short, easy or get boring quickly. The real meat will be in downloading other peoples creations.
https://www.youtube.com/watch?v=TaGYIC3JiEk
@Kaze_Memaryu well you know, except for the fact that Nintendo is directly partnering with Facebook, which would probably give them more visibility vs. if they did it themselves, like the majority of junk ads on FB. Marketing is still marketing, and it will grab someone. No matter how over saturated it is, it's still a good move to promote on a platform that millions use.
If Nintendo is playing their cards right, I'm sure FB will be one of the many venues they'll touch in promoting the game. Gotta get those who read newspapers or those who don't DVR to skip throughout commercials.
Have a feeling you might get small dlc packs. Probably for free. So maybe a christmas pack to drive interest in December of a set of snow based levels. Or a set of levels with a star fox theme when it releases. Just to help generate continued press coverage. With this and happy home designer Ninty have two games that can be extended with updates long after release. Facebook is a good place to start 'press wise'
@SetupDisk Right? I was wondering where all that was coming from. They must think it makes them seem cool for talking crap about a thing that nearly everyone uses to keep in contact with people and readily share things of interest... you know, like custom Mario levels.
@Stu13 We can hope.
His is cool, so they are buildign hype for super mario maker. I believe great gaems deserve some hype, so I'm glad Nitnendo, is going to get that delivered to super mario maker.
@MagusDiablo No, the wording is wrong. They'll all be free.
I would gladly pay 12 bucks for a super mario land and/or super mario land 2 skin set.
Is this level going to be DLC?
So the levels made in this hackaton will be in the game?
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