Level-5 has enjoyed plenty of success as a company, with brands such as Professor Layton and Inazuma Eleven, but Yo-kai Watch has been on another level entirely. Just recently the company announced that the IP has sold over seven million games on the 3DS, 200 million Yo-kai medal toys, 10 million books, and its movie has made over $60 million at the box office. That's all in Japan alone, showing what a phenomenon it's become.
Despite its consistently strong run in Japan, and the fact that the third main series game is due to be announced soon (not counting all the multiple iterations of previous entries individually), it's surprising that we're yet to have full details of how the franchise will come to the West. Level-5 has said it's working on it, and the challenge will be determining which games to localise, in what form, while also tying in the anime and merchandise to try and replicate the success enjoyed in Japan.
We seem to be getting tangibly closer, however, with Viz Media confirming that the anime series will be "coming soon" to Europe.
That's all we know, but if there's to be a strategy to maximise the popularity of the IP, we suspect a game and other merchandise won't be far behind.
Are you excited about Yo-kai Watch coming to the West?
[source gonintendo.com]
Comments 18
Well, considering Japan is getting the sequel, this pretty much confirms the anime is coming here... just not the game, it seems.
I'll probably check this out if the anime is available on Crunchyroll.
I imagine they want the franchise to have a similar wave of popularity and success to that of Pokemon when it first came to the west. To do that will take some planning.
Hey Level - 5, some of us are still waiting for this:
Why is this getting localized and not LBX?
Seriously, the anime is already here, I want LBX, not another turn based RPG.
I'm very excited to give this a go. In fact, I think it's about time we started getting detailed confirmation for quite a few RPGs on the 3DS, such as Bravely Second, Final Fantasy Explorers, and Legend of Legacy, not to mention the imminent announcement of Fantasy Life 2 by the very same Level-5.
@rjejr Wonderflick, anyone?
Edit: Oh, the image just loaded for me. Wonderflick indeed, then!
I think the game will have more impact if the anime arrives first and people see the game as a tie in to to tv series. Whether the success of this title in the west will emulate that of pokemon before it remains to be seen but I'm skeptical: times have changed. Kids are all COD and sh*t these days.
Every single event the last few weeks has been screaming for a Nintendo Direct. Come on Nintendo...I think we all know it's about time...
I always find Level 5 game charming, they stood as one of my favourite publisher ever. I have been always curious of Yokai Watch, so hopefully that means localisation is coming. Come on Level 5!
@ricklongo - I was wondering how you missed it, only 6 comments and it was right in the middle.
2 years I've been waiting. Not exactly The Last Guardian territory, but how long can it take to port a match 3 game? It released a year ago in Japan and it's up to version 2.0 already, WonderFlickR.
http://www.wonderflick.jp/
What makes this game any different than Pokemon is beyond me? Both have odd designs that are incredibly awesome or cute. Both have this tradition of catching stuff. I don't get it.
Please release for North America! I've been waiting since the first game came out in Japan.
Hopefully it gets marketed better than Inazuma Eleven did. That series should ne huge in Europe but most releases don't even chart week 1.
@Peach64 I dunno. Anime/RPG about football. In the UK as a kid you're likely to be into anime or soccer. It's a very japanese premise but not sure kids in tbe UK would have taken to it...
Excellent Level-5!
I have been waiting for the first Yo-Kai Watch to come to the west to AGES now. Starting to wonder if it will ever arrive in North America, so hopefully this is a sign of things to come.
Such a great game, simple but fun. Hopefully will give a big boost to 3DS sales.
Yokai Watch Shinuichi is on my Games To Get list. C'mon already!
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