So cute.

As we all know, Nintendo started life not as a video game maker (that would have been hard in the 1880s) but as a card manufacturer. The company seems to be going back to its roots to celebrate the launch of Pokémon X & Y, as a site has just gone live in Japan with the title "Pokémon Hanafuda".

There's a single image on the site at present — of fan-favourite Pikachu, naturally — and although the relevant copyright details appear at the bottom of the page, some have questioned the legitimacy of the venture. Could this be an attempt by unscrupulous types to make a bit of easy money out of the new 3DS release? Or is it merely a low-key move by Nintendo? We'll find out in due course, but in the meantime let us know if Pokémon Hanafuda is something you need in your life.

[source kotaku.com, via pokemon-hanafuda.com]