Nintendo is reorganising its operations in North America by moving some of its employees from the Park Avenue offices in New York to those in Redmond, Washington. A much smaller office will soon open up in New York, where a few staff will remain.
For those of you who are worried, the Nintendo World Store isn't going anywhere - cue sigh of relief.
In a statement given to Kotaku, Nintendo of America spokesman Charlie Scibetta said:
Nintendo is keeping a facility and operations in New York. The Direct Consumer Communications (DCC) team is moving to Redmond headquarters to merge with our Network Business Department (NBD) to provide better digital offerings and services for consumers. Other Nintendo staff unrelated to DCC will remain in New York in a new office location close to the Nintendo World Store.
Many of Nintendo's games are translated and localised in Redmond. The New York setup was responsible for the Club Nintendo rewards scheme - this will now be done in Redmond.
Nintendo of America said the restructuring will have no impact on consumers whatsoever.
[source kotaku.com]
Comments 19
Well okay. What's the Nintendo store like anyways?
My dream is to someday visit the Nintendo Store in New York. All of the Nintendo merchandise is just mind blowing. Not to mention the fact that Nintendo showcases many of their new games there.
All the jobs in America are on the western half period.
@Pikminsi Its a wonderful place over by Rockefeller Center. They've got lots of merch based on Nintendo's IPs including clothes, toys, accessories, cards and candy. They have 3DS's and Wii U's everywhere with some of the most popular games for people to play. The first floor is more Pokemon & 3DS focused while everything else is on the second floor. They also have a small "museum" on the second floor showing off various Nintendo items donated from fans like Consoles, Games, Toys, Nintendo Power Issues, Console accessories & attachments and more. Every time I go there I find myself playing games with other people and answering people's questions like I work there.
It really don't effect me since I don't live there but nintendo world is a nice looking place from what it looks like in the vids.
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I hope to someday visit the Nintendo World Store. That place is to me what the idea of going to Disney World for the first time is for kids.
@MrWalkieTalkie Thanks, I wish I lived over there :/ Based on those videos, I'd probably be broke though.
Reorganization is a sure bet they are losing money because of the lack of Wii U sales.
@SpaceApe
How? They're just moving networking people around. It's not major restructuring like the one Sega underwent recently.
Well their Customer service has definitely drastically changed.
Honestly I don't know why hasn't Nintendo at least offer some of the merchandise in the store online... Or even mimic the Disney store model a bit? ..
"The Direct Consumer Communications team is moving to Redmond headquarters to merge with our Network Business Department to provide better digital offerings and services for consumers." ... "Nintendo of America said the restructuring will have no impact on consumers whatsoever."
So, they will provide better service for consumers without having any impact on consumers. Interesting.
(Yeah, I know what they meant. I just thought it was funny.)
Strongo9 wrote:
Uh, you do know that Redmond is a city, right?
I certainly hope those guys don't mind the rain, cause it gets pretty darn wet down here.
Sweet. I always preferred NOA being in Redmond. Both NY and Washington are far from me, but I would rather visit Redmond. (Or get my dream job at Nintendo. )
i went to Nintendo World in 2007 just as mario galaxy launched. Bought some merchandise but it was over priced. It was on my New York to do list of course.
There wasnt much in the store to be honest.
When i have a cup of tea it has to be in my huge nintendo world mug.
@Pikminsi Its cute and fun! Its maybe half or a third the size of a normal toys r us. There are a lot of action figures and stuffed toys there you can't get anywhere else, as well as a few museum pieces. If you're in NYC, its right by Broadway and Times Square, so its easy to get to. Worth a trip if you're in the area- I passed it several times on my way to a Broadway show. It is a little disappointing- You see everything there is to see in 5-10 minutes, depending if you poke through every single rack or not.
The Nintendo World store is great for streetpass - I picked up a whole bunch of people while I was there last year during a trip to New York. While checking out thier little museum, I also saw the legendary Gameboy that was damaged during a bombing in the Gulf War yet still works.
Nintendo world has beautiful architecture from inside and out. I never been there but, my friend has bought things and took pics there. There's a burnt Game boy color they have on a stand. It was bombed in the Gulf war and owned by one of our troops in America. I was astound by this.
@Dpullam Yea mine too, though I think I would probably lose control of how much I actually want to spend and end up with an empty wallet!
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