A story is starting to spread around the internet about a marketing betrayal that strikes a blow for Nintendo in the console wars. Or it's an actor doing his job for another company, but that's a lot less fun.

Actor Jerry Lambert is regarded as an excellent comedic actor in the U.S., and has appeared in various TV shows and films. Amongst gamers, however, he's probably best known for his role as fictional Sony VP Kevin Butler, appearing in a number of rather funny adverts for its gaming products. Despite this the actor has also appeared in a few Bridgestone adverts, too, and the most recent happens to put him in the proximity of two others playing Mario Kart Wii; this has sparked quite a few comments following its posting over on NeoGaf.

The role of Kevin Butler in Sony adverts has been toned down recently, in any case, but for some fans the sight of an iconic Sony marketing character near a Nintendo game may drive them to madness. We'd suggest he's familiar with Wii-style games and controls, anyway, as this rather good advert for the PS3's Move demonstrates.

[source neogaf.com, via bridgestonetire.com]