Do it for Kirby

Celebrating anniversaries can be a tricky business: how do you do it? You can buy a nice cake, a bottle of champagne, or perhaps a nice bunch of flowers. Alternatively, if you're Nintendo celebrating Kirby's 20th anniversary with Kirby's Dream Collection Special Edition, you also arrange to try and break the world record for simultaneous chewing gum bubbles. Of course.

Kirby can be a tricky puffball to imitate in fairness, so blowing bubbles from chewing gum, as long as it's pink, does make some sense. Nintendo will invite attendees of PAX Prime to take part in the event, trying to beat the current record of 304. The full details of place and time are in the press release below, and you'll realise that this isn't the most delayed April Fools of all time.

WHAT:

Fans of Nintendo’s classic Kirby™ character will come together for a new Guinness World Records® attempt for the most people blowing a chewing gum bubble simultaneously. At the PAX Prime conference on Sept. 1, these consumers will not only attempt to break the standing record of 304 participants but will also get the chance to win fun prizes, including Kirby’s Dream Collection: Special Edition. The event will help to commemorate the 20th anniversary of the Kirby franchise and celebrate the upcoming Sept. 16 launch of Kirby’s Dream Collection: Special Edition for Wii.

For two decades, the unique-looking pink hero known as Kirby has been inhaling his way through Dream Land and into the hearts of video game fans everywhere. While he may be pink, round and adorable, he’s also a ferocious warrior who defeats his enemies by inhaling objects and spitting them back out with incredible force, making him one of the most recognizable and beloved game characters in the world.

Kirby’s Dream Collection: Special Edition features six fan-favourite games from the Kirby franchise on one disc, plus additional challenge stages, a commemorative booklet, a music CD and an interactive timeline that gives players a fun way to explore Kirby's colorful history. For more information about this special edition, visit http://kirby.nintendo.com/dreamcollection.

WHO:

PAX Prime attendees, video game fans and Kirby fans of all ages

WHEN:

Saturday, Sept. 1, 2012
Event time: 2-3 p.m. Pacific Time
Check in: 1 p.m. Pacific Time

WHERE:

PAX Prime Conference
Washington State Convention Center
Expo Hall Queue Area
Level 4, Room 4A
800 Convention Place
Seattle, WA 98101

NOTE: Participants must have a PAX badge to attend the event. If you are a member of the media and do not have PAX press credentials, please contact Grace Chang at [email protected]